1. 1
Hello

2. 2
I like
stories
THE RESUME OF CHRIS WALDRON
M: 0412 374 050
E: chris@brandhouse.net.au
Storytelling creates compelling experiences that build human connections.
Stories help us to understand complexity. Stories can enhance or change
perceptions. Stories are easy to remember... and engage our feelings...
Storytelling enables individuals to see brands in a different light,
and accordingly take decisions, and change their behaviour in accordance
with these new perceptions, insights, and identities. Great stories, though
just don’t happen; they are designed.

3. 3
In previous lives I have been Senior Designer,
Art Director and Creative Director.
I love Monday's.
I am restless, but rarely bored. I have a culture
of thinking and doing. I believe in ideas.
I work locally and think globally. I never stop
trying to do it smarter and better. My enemy
is average. I have the determination to make
everything I do to be the best it can be,
and often that means lots of discussion. I am
about results.
I get excited by a blank bit of paper and what it
might become - by the idea/s I might scribble
down and how it can evolve into a big idea.
I don’t require supervision. I collaborate. I listen
with both ears. I mentor and learn during the
same conversation. I fight for the best ideas,
even if they aren’t mine. I have some impressive
skills and experience. I am passionate about
what I do, about new ideas and other things.
I love to work, play and laugh.
If this sounds like you want in a relationship,
we should talk.
A bit
about me

4. 4
UI DESIGNER (CONTRACT)
SAPIENTNITRO
7th–28th August, 2015
Working across UX/UI Design to design an
interactive and responsive website for Cadbury
Marvellous Creations across desktop, tablet and
mobile iOS and Android platforms.
UX/UI DESIGNER (CONTRACT)
CHISHOLM INSTITUTE
6th July – 4th August, 2015
Working across UX/UI Design to translate the
Chisholm Online website from desktop and
tablet to iOS and Android mobile devices from
wireframe, clickable prototypes through to final
delivery with full specification and creation of
assets for final coding.
UI DESIGNER (CONTRACT),
ME BANK
8th–17th April, 2015
UI DESIGNER
QUANTUMIT
31st March – 30th June, 2015
Where
I have
been
4
UX DESIGNER (CONTRACT)
LA TROBE UNIVERSITY
11th–30th November, 2015
A review of the La Trobe homepage revealed
that some modules were not meeting emerging
business and student needs. Research was
carried out to identify how the students
engaged with and carried out scenario based
tasks which lead to recommendations to update
and enhance the user experience as well as
the ability of displaying information in a more
flexible manner.
UI DESIGNER (CONTRACT)
STUDIO JACK
22nd September – 1st October, 2015
Responsive website across desktop, tablet and
mobile devices for Brisbane Baroque 2016.
INTEGRATED DESIGNER (CONTRACT)
ELMWOOD
7th–11th September, 2015
Designed internal print communications and
iconography for ANZ intranet.
UX DESIGNER
AGL
7th December, 2015–present
End to end UX - working in the funnel from
feasability through to handover to devs on the
AGL iOS/Android app.
ADDITIONAL EDUCATION
UX Design at General Assembly,
completed October, 2015.

5. 5
UX/UI DESIGNER (CONTRACT)
CHISHOLM INSTITUTE
4th–27th April, 2015
Taking Chisholm Institute Online new style
guide across UX/UI to deliver a responsive
website across desktop and tablet devices.
VISUAL/UX/UI DESIGNER
MONASH UNIVERSITY, CLAYTON
September, 2013 – 26th February, 2015
Working within a team of strategic and creative
professionals at Monash University (Clayton
Campus) who are focused on creating a content
rich and fully immersive interactive native app
and delivering it to a target market of 8-12 year
olds with the focus of engaging them to discover
the world they live in. MWorld delivers unique
content through written content, engaging
visuals, video content and game play.
Skillsets include and are not limited to:
• Strong demonstrated experience in
storyboarding, designing user/process flow
diagrams, wireframes, click-through demos
and prototypes;
CREATIVE DIRECTOR
BIG DOG CREATIVE
July – September, 2012
Responsible for ensuring all creative is to a high
calibre for such clients as Arts Centre Victoria,
TTI (Trade Tools International),
Sunseeker Yachts and Coca-Cola Amatil.
CREATIVE DIRECTOR
BRANDHOUSE
March, 2001 – July, 2012
CREATIVE DIRECTOR
OUTERSPACE DESIGN AND ADVERTISING
April, 2001 – June, 2001
Led rebranding effort and responsible for
ensuring projects were on brand for Plumbing
Plus and LivingWell Health Clubs.
• Translating commercial objectives into
meaningful visual designs to pixel perfection
while ensuring user interface designs are
based on best practice and user needs;
• Clearly articulate the logic behind user
interfaces and visual designs and how they
achieve both business and user goals;
• Deep understanding of UX methodologies and
design principles and the ability to translate
these skills to create rich and unique
responsive native apps;
• Strong ethic of collaboration while working
across multiple projects; and
• Continuous evaluation of UI Design, creating,
testing and adapting assets according to
feedback within an Agile rapid prototyping
environment.
CREATIVE DIRECTOR
BRANDHOUSE
September, 2012 – September, 2013
Grew client list to include Henry Bucks,
The Well, Lasllian, Polyester Silhouette,
VCAA, What Wine,Enlist, Victorian Institute of
Teaching, and CAMS among others.

6. 6
Overview
taps ‘Make a
payment’ to pay
electricity bill
Billing taps ‘Make a Payment’ Choose payment method
Visa
Mastercard
‘Make a payment’ - payment method -
Visa/Mastercard
Payment amount Card number Expiry date Remember this credit card?
No
Yes Pay now payment confirmation
PayPal
‘Make a payment’ - payment method -
PayPal
Payment amount taps ‘Pay with PayPal’ PayPal One Touch First time user?
No Payment details Continue Review payme
Yes Sign up for PayPal account Stay logged in with OneTo
Overview
taps ‘Make a payment’
to pay electricity bill
Billing taps ‘Make a Payment’
Overview?
Visa/Mastercard Payment amount Card number Expiry date Remember this credit card?
No
Yes Pay now payment confirmation
PayPal Payment amount taps ‘Pay with PayPal’ PayPal One Touch First time user?
No Payment details Continue Review payment
PayPal
Make payment payment confirma
Yes Sign up for PayPal account Stay logged in with OneTouch? Log in Payment details
Overview
taps ‘Make a
payment’ to pay
electricity bill
Billing taps ‘Make a Payment’ Choose payment method
Visa
Mastercard
‘Make a payment’ - payment method -
Visa/Mastercard
Payment amount Card number Expiry date Remember this credit card?
No
Yes Pay now payment confirmation
PayPal
‘Make a payment’ - payment method -
PayPal
Payment amount taps ‘Pay with PayPal’ PayPal One Touch First time user?
No Payment details Continue Review payme
Yes Sign up for PayPal account Stay logged in with OneTo
Overview
taps ‘Make a payment’
to pay electricity bill
Billing taps ‘Make a Payment’
Overview?
Visa/Mastercard Payment amount Card number Expiry date Remember this credit card?
No
Yes Pay now payment confirmation
PayPal Payment amount taps ‘Pay with PayPal’ PayPal One Touch First time user?
No Payment details Continue Review payment
PayPal
Make payment payment confirma
Yes Sign up for PayPal account Stay logged in with OneTouch? Log in Payment details
Overdue $ 0
Gas - 23 EDDIE STREET ST ALBA...
Current balance - $ 35.20
Due 22 Oct 2014
$ 35.20
Account Number: 7006133727
Current balance $ 35.20
Due 22 Oct 2014
Total to pay $ 80.45
Electricity - 23 EDDIE STREET S...
Overdue $ 45.25
Please pay now
Bill History Make a Payment
Account Number: 7006133727
Choose payment method
BillingOverview
Overdue $ 0
Gas - 23 EDDIE STREET ST ALBA...
Current balance - $ 35.20
Due 22 Oct 2014
Total to pay $ 35.20
Account Number: 7006133727
Make a Payment
Current balance $ 35.20
Due 22 Oct 2014
Total to pay $ 80.45
Electricity - 23 EDDIE STREET S...
Overdue $ 45.25
Please pay now
Bill History Make a Payment
Account Number: 7006133727
Bill History
BillingOverview
Electricity - 23 EDDIE STREET ST KILDA
Account Number: 7006133727
Make a paymentBilling
A fee of 0.6% may apply if you pay via credit card, debit, prepaid or
charge card. This fee will appear on your next bill.
Payments submitted before 6pm AEST will reach your account by the next
business day.
Any payments submitted after 6pm AEST will take up to 2 business days
to reach your account. If you have paid your outstanding bills in full, you
can disregard any payment reminder notices during this period.
!
!
!
Expiry date
MM/YY
Remember this
Credit Card
Card number
Enter credit card number
Pay Now
Payment amount
$80.45
1 2 3
4 5 6
7 8 9
0
ABC DEF
GHI JKL MNO
PQRS TUV WXYZ
Overdue $ 0
Gas - 23 EDDIE STREET ST ALBA...
Current balance - $ 35.20
Due 22 Oct 2014
$ 35.20
Account Number: 7006133727
Current balance $ 35.20
Due 22 Oct 2014
Total to pay $ 80.45
Electricity - 23 EDDIE STREET S...
Overdue $ 45.25
Please pay now
Bill History Make a Payment
Account Number: 7006133727
Choose payment method
BillingOverview
PAYPAL ONE-TOUCH
INTEGRATION INTO
AGL APP

7. 7
CHAT
INTEGRATION INTO
AGL APP
METHODOLOGY
MODERATED DISCUSSION GROUP
One-on-one user tests were conducted with
6 participants, each session lasted
approximately 60 minutes.
Participants completed tasks on the AGL Battery
iOS prototype with an iPhone 6. Tasks were
based upon likely scenarios that a user may
attempt when using the app.
Participants were tested on the chat feature.
The moderated user testing method involved:
• Observation of participants interacting with
the prototype;
• Using the ‘think out loud’ method
(i.e. participants verbalising their thoughts
and actions); and
• Equal mix of gender.
KEY FINDINGS
CHAT
Positive feedback on the chat component
included:
• Participants found the chat feature easy to
navigate; and
• Participants found the chat feature easy
to use.
Considerations:
• Participants found the inclusion of a live chat
feature unexpected;
• Participants expected chat responses to
be instantaneous;
• Participants misunderstood what the alert
symbol represented; and
• Participants were unlikely to complete the
final screen at the end chat process.
SUS = 77.1
CHAT
END CHAT
Observation: All participants commented
positively on the process of ending a chat
session believing it to be easy to use.
“it is nice and clearand gives you the
opportunity to say no, I expected
it would just end but I do like the
prompt.”
Recommendation: Recommend the strengths of
the clean design and ease of navigation remain
intact.
CHAT
END CHAT
Issue: The final ‘End chat’ screen included a short survey.
A number of participants believed that they wouldn’t
complete the star rating and/or tap on ‘submit feedback’ on
the last end chat screen. Participants commented that they
found this time consuming and annoying to complete. Some
participants believed that including a free format comments
area would be useful.
“ I hate these things, I would probably skip it
because I can never be bothered.”
Recommendation: If having users complete this screen
is important information for AGL to gather then consider
reducing the number of taps required to complete the
screen and include a free format comment input field.

8. 8
USER WANTS TO HAVE BGL,
CARBOHYDRATE INTAKE AND
TOTAL INSULIN UNITS
AUTOMATICALLY RECORDED
AND SENT TO THEIR
ENDOCINOLOGIST ON A
PRESET DATE
User enters:
• Endocrinologist’s full name;
• email; and
• chooses date from calendar
when they next have to report
their records.
USER WANTS TO CHOOSE
HOW THEY RECORD BGL’S
User can choose to record BGL’s
in either:
• UK standard i.e. mmol/L; or
• US standard i.e. mg/dL.
USER IS TIME POOR AND
SOMETIMES FORGETS TO
RECORD THEIR BGL’S ETC.,
SO THEY WANTED TO BE
REMINDED
User can choose:
• how many times daily they
typically test for their BGL
levels; and
• do they want to receive a
notification if they missed
an event.
- notification will be sent two
hours after a missed event.
USER
GOALS:

9. 9
VIEW INVISON PROTOTYPE AT
HTTPS://INVIS.IO/TS4I5YKZ3

10. 10
SENIOR DESIGNER / ART DIRECTOR
CBD DESIGN, NEWCASTLE
Jan, 1996 – Mar, 2001
Accounts responsible for:
BHP/OneSteel,
Clever Events /
Parramatta City Council,
Garden City Kottara,
Hunter Institute of Technology,
Metroll Building Products,
Mingara Recreation Club, Newcastle
Entertainment Centre,
Newcastle Port Corporation,
Peter Kurts Estates.
Achievements:
• As the incumbent agency in 2000, responsible
for creative component of the Garden City
pitch and successfully retained, with the
responsibility of implementing a revised
corporate identity with new press and outdoor.
• Launch of Mingara Ambassadors of Sport for
Mingara Recreation Club. With a secondary
goal to raise public awareness of Mingara’s
strong commitment to fostering and
supporting the sporting achievements of local
sportsmen and women.
• Creative pitch to Hunter Valley Wine Society,
won work on a project by project basis.
• With previous experience of working as Art
Director on Peter Kurts Estates, CBD Design
with John Church Advertising tendered for the
New South Wales portion of the account which
we successfully won on a
creative pitch.
ART DIRECTOR
SHAPCOTT ADVERTISING,
BRISBANE
Feb, 1993 – Sept, 1995
Accounts responsible for:
Devine Homes,
First Provincial Building Society,
Peter Kurts Estates,
Project & Land,
Tradelink.
Achievements
• Campaign launch for Moreton Bay Heights,
Devine Homes, which with only the first press
ad having run once and no other supporting
advertising, the estate with a total of 230 house
and land packages sold on the first day of its
release.
• Press and TVC campaign with supporting
outdoor for First Provincial Building Society
with Allan Langer. The campaign was launched
under the umbrella of 'joining the winning
team'. The campaign set the theme for all
Society branding and gave staff and
customers a positive additional approach to the
society and its products.

11. 11
FREELANCE DESIGNER
MARKETPLACE COMMUNICATIONS,
BRISBANE
July, 1992 – Jan, 1993
Accounts worked on:
BMD Group,
Hope Island Resort,
McMaster Constructions,
Prince Charles Hospital,
Raine & Horne Project Marketing,
South Bank Corporation,
Queensland Water Board.
FREELANCE FINISHED ARTIST
CREATIVE ADVANTAGE,
BRISBANE
April, 1992 – June, 1992
Accounts worked on:
Growforce,
Carlton Crest Hotel (Brisbane).
FREELANCE FINISHED ARTIST
YOUNG & RUBICAM,
BRISBANE
Aug, 1991 – April, 1992
Accounts worked on:
Metway Bank,
Royal Flying Doctor
Service of Queensland,
Williams the Shoeman.

12. 12 12
TRANSFORMATIONAL DESIGN
Transformational design is a strategic response
that recognises to change the perceptions of
your customer base, and the market you want
to capture, you must influence their purchasing
behaviour.
Transformational design acknowledges that
‘design is never done’. Because organisations
now operate in an environment of constant
change, the challenge is not how to design a
response to a current issue, but how to design
a means of continually responding, adapting
and innovating. Transformational design seeks
to leave behind not only the shape of a new
solution, but the tools, skills and organisational
capacity for ongoing change.
Transformational design shapes behaviour –
of people, systems and organisations – as well
as form. Because of this, its practice demands
a high level of ‘systems thinking’: an ability
to consider an issue holistically rather than
reductively, understand relationships as well as
components, and to synthesize complex sets of
information and constraints in order to frame
the problem.
Transformational design triggers a change in
the organisational culture of its clients to one
of ‘human-centredness’, helping to transform
organisations by giving them the capability to
design experience from a human perspective.
Transformational design does not claim to be
a change management process, but aspects of
participating in the design process may help to
move towards the desired outcome.
This process can provide initial steps towards
changing the culture, aligning thinking and
focusing around the end user. Participation in
the process gives stakeholders ownership of a
vision and helps champion the chosen direction.
Leaving the participants with the tools and
capacity to continue to adapt and innovate
means not only that organisational change will
continue to happen, but also that it can happen
alongside that organisation’s day-to-day work.•
I believe in

13. 13
• 20 plus years experience and graduated in 1992
from the Queensland College of Art with a
Associate Diploma of Visual Arts
(Commercial Art);
• very solid design skills-including strong
typography, composition and concept;
• solid technical experience in Sketch, Flinto,
Pop, InVision and Adobe CC 2015
(which means I'm not afraid to get my
hands dirty);
• the ability to build brands and ensure that all
client work is consistent to the brand message;
• the ability of providing art direction and
leadership to junior staff by exposing them to
new challenges, decisions to fulfill their full
potential, to manage workflow, efficiency, and
team harmony. I develop conceptual pathways,
establish design direction that deliver solutions
to brief;
• scoping of estimates/proposals for major
projects and tracking of effort to meet budget
requirements;
• ensure external vendors/resources/partners
are delivering to budget;
• experience in Waterfall, Lean and Agile
environments;
I have:
• ability to work with technology & business
experts to uncover and understand
requirements and capabilities as they relate to
design deliverables;
• act as visual design lead on major projects/
initiatives; responsible for developing highly
effective visual interface designs that extend
and enhance user experience concepts;
• practice brand & customer experience
stewardship to ensure visual design elements
are representative of the project goals, brand
values and vision;
• stay abreast of both best practice and emerging
trends in visual design and processes, and for
any project, gather sufficient information to
support appropriate visual design for the given
platform and technology;
• establish, own and evolve best-practice visual
design processes and highly professional
project deliverables (visual ideation,
storyboards, style standards and guidelines,
typography, iconography, templates, finished
art, production assets); and
• create deliverables to agreed specifications
and within described project timeframes.