The Psychophysiological Effect of a VibroKinetic Movie Experience: The Case of the DBOX Movie Seat
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Authors : Pauna, Léger, Sénécal, Fredette, Courtemanche, Chen, Labonté-LeMoyne, Ménard Watching a film in a movie theater can be an immersive experience, but to what extent does the experience differ when the moviegoer is using a vibro-kinetic seat, i.e., a seat providing motion and vibration feedback synchronized with the movie scenes? This paper seeks to measure the effect of a multi-sensory cinema experience from a psychophysiological standpoint. Using electroenceph-alography, galvanic skin response, heart rate, and facial micro-expression measures, this study compares the difference between two movie viewing experi-ences, i.e. one without movement and one with artistically enhanced vibro-kinetic feedback. Results of a within-subject experiment suggest that there are significant differences in psychophysiological states of users. Users exhibit more positive emotions, greater arousal, and more cognitive immersion in the vibro-kinetic con-dition. Therefore, multi-sensory stimulation, in the context of cinema, appears to produce an enhanced experience for spectators.
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Pierre-Majorique Léger, HEC
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Presentation at NeuroIS 2019 : With the growing use of smartphones in our daily life, mobile multitasking has become a widespread (and often dangerous) behavior. Research on mobile multitasking thus far only focuses on a limited number of IT tasks that can be performed with a smartphone: talking, listening to music, and texting. Thus, we do not know the extent to which these results generalize to other types of mobile multitasking behaviors such as reading while walking and gaming while walking. Also, we do not know the extent to which motor movement through physical space (i.e., walking vs. only standing) affects this phenomena. The current paper reports on an ongoing research that explores these questions. Our preliminary results suggest that mobile and standing multitasking leads to the inability to perceive incoming stimuli. Gaming appears to be the most dangerous mobile multitasking task for pedestrians. How to plan and execute an ecologically valid NeuroIS study
Conference at the pre-event training course on NeuroIS
http://www.neurois.org/pre-event-training-course/
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Presentation by Dr Pierre-Majorique Léger, June 3rd, Johannes Kepler University, Linz, Austria. "Pioneering the Digital Future for Omnichannel Retail Managers" in the context of PERFORM – European Training Network – Marie Skłodowska-Curie. PERFORM is Pioneering the Digital Future for Omnichannel Retail Managers. Comment réduire le cybermalaise de la réalité virtuelle ?
Comment réduire le cybermalaise de la réalité virtuelle ?
La réalité virtuelle peut nous faire croire à un monde parallèle, mais notre organisme, lui, n’est pas toujours dupe. Il peut réagir en causant une variété de symptômes, allant du bref inconfort jusqu’à des nausées et étourdissements prolongés. Ce mal du virtuel – ou cybermalaise – affecte un grand nombre d’utilisateurs. Cette conférence présente une étude récente, menée en collaboration avec la firme D-BOX Technologies, sur les effets de l’utilisation d’un mouvement parfaitement aligné sur les stimuli virtuels afin d’augmenter l’immersion et de réduire le cybermalaise des utilisateurs.
Pierre-Majorique Léger, HEC
Professeur Pierre-Majorique Léger est un chercheur, inventeur et entrepreneur. Ses recherches visent à améliorer l’expérience utilisateur (UX) vécue lors de l’apprentissage ou de l’utilisation d’une technologie d’information (TI), et ce, en mobilisant les données biophysiologiques massives générées lors de l’interaction et permettant de qualifier l’émotion et la cognition de l’utilisateur. Il est détenteur d’un Ph.D. en génie industriel de l’École Polytechnique de Montréal et d’un postdoctorat en technologies de l’information de HEC Montréal et du NYU Stern School of Business. Il est professeur à HEC Montréal en TI, mais également professeur invité à la prestigieuse Tuck School of Business du Dartmouth College et au Henry B. Tippie School of Management de l’University of Iowa. Récemment, il est devenu le titulaire de la Chaire de recherche industrielle CRSNG-Prompt en expérience utilisateur financée par les gouvernements du Québec et du Canada, mais aussi en partenariat avec des entreprises québécoises pour la recherche en expérience utilisateur soit Deloitte Digital, Sobeys, Mouvement Desjardins, D-Box, Videotron and JDA Software. Il est l’auteur d’une cinquantaine d’articles scientifiques arbitrés, d’une dizaine de déclarations d’invention et le fondateur de plusieurs start-ups.
Connaissez-vous vraiment les émotions de vos utilisateurs?
Conférence de Dr Pierre-Majorique Léger dans le cadre de la 11e Journée professionnelle de BAnQ. L’usage de la bibliothèque : une expérience globale. Montréal, Québec, 22 mars 2018
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Impact of Information Technology Multitasking on Hedonic Experience
Conference at SIG-HCI 2018 in San Francisco. In collaboration with D-Box.
Authors :
Armel Quentin Tchanou HEC Montréal, Montréal, Canada armel-quentin.tchanou@hec.ca
Félix Giroux HEC Montréal, Montréal, Canada felix.giroux@hec.ca
Pierre-Majorique Léger
HEC Montréal, Montréal, Canada pierre-majorique.leger@hec.ca
Sylvain Senecal HEC Montréal, Montréal, Canada sylvain.senecal@hec.ca
Jean-François Ménard
D-BOX Technologies inc., Longueuil, Canada
jfmenard@d-box.com
This study investigates the impact of information technology (IT) multitasking on multisensory hedonic experience. Existing literature extensively studies the impact of IT multitasking on user experience in a professional context but still lacks insight regarding this influence in a hedonic context. This study contributes to the literature by examining how technology can alter pleasure induced by hedonic activities. In a context of engaged IT interaction along with multisensory music listening, we hypothesize that the multisensory factor positively influences emotional reaction. We also hypothesize that IT interaction will degrade the hedonic experience. We conducted a multi-method experiment using both explicit (questionnaires) and implicit (automatic facial analysis, and electrodermal activity) measures of emotional reactions. Results support our hypotheses and highlight the importance of avoiding multitasking with technology during passive hedonic activities for better experience. Future research may examine IT multitasking’s influence on active hedonic activities.
UXC18 : Comment réduire le cybermalaise de la réalité virtuelle ?
Conférence du Prof. Pierre-Majorique Léger. La video du reportage de Dbox est disponible sur le site suivant :
https://curio.ca/fr/video/combattre-les-cybermalaises-17303/
Conference UXC18 : La recherche au Tech3Lab
Introduction à la recherche au Tech3Lab par Pierre-Majorique Léger, Ph.D. et Sylvain Sénécal, Ph.D. #UXC18
Conference UXC 18 - Ouverture de la conférence
Ouverture de la conférence UXC18 par Luc Sirois, Pierre-Majorique Léger et Sylvain Sénécal. #UXC18
L’expérience réellement vécue par les utilisateurs : Vers de nouveaux outils ...
L’expérience réellement vécue par les utilisateurs : Vers de nouveaux outils ...Pierre-Majorique Léger
Présentation à la conférence Journée International du UX à Québec (https://www.ux-co.com/evenements/journee-experience-client-2018)
Les neurosciences transforment notre capacité à mesurer et comprendre les réactions inconscientes et automatiques des utilisateurs en interaction avec des interfaces technologiques. La Chaire de recherche industrielle CRSNG-PROMPT en expérience utilisateur se spécialise à développer et à utiliser ces nouveaux outils de mesure afin de permettre aux concepteurs de développer une compréhension plus riche de l’expérience réellement vécue par les utilisateurs. Dans nos travaux récents, nous avons développé de nouvelles manières de visualiser l’évaluation de l’état cognitif, émotionnel et attentionnel de l’utilisateur. Surtout, nos travaux nous ont permis d’identifier avec précision les moments de frictions, ce dont l’utilisateur n’est très souvent pas en mesure de consciemment expliquer après l’expérience. Des exemples de différents projets menés par la Chaire UX seront utilisés pour illustrer le potentiel de ces nouvelles visualisations.L’utilisation des neurosciences pour mesurer l’engagement cognitif et émotion...
L’utilisation des neurosciences pour mesurer l’engagement cognitif et émotion...Pierre-Majorique Léger
L’objectif de la recherche qui sera présentée est d’évaluer combien la richesse des capsules vidéo proposées dans des cours en ligne porte à influencer l’engagement cognitif et émotionnel des étudiants. En laboratoire, Pierre-Majorique Léger et son équipe ont comparé l’effet de deux versions d’une vidéo de 12 minutes (une version riche, et une version pauvre en animation). Ils ont collecté des données à propos de l’engagement des participants pour chacun de ces deux vidéos. Les résultats tirés de ces données empiriques appuient l’importance de la richesse et de la qualité des vidéos pour générer l’engagement des étudiants lors d'une formation en ligne.Est-ce que la richesse visuelle du média augmente l'engagement cognitif et ém...
Est-ce que la richesse visuelle du média augmente l'engagement cognitif et ém...Pierre-Majorique Léger
Présentation dans le cadre de la conférence "TechnoZen" du Regroupement Asteau, 17 Octobre 2018NSERC-Prompt UX Chair 2017-2018 : Selected publications
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The Psychophysiological Effect of a VibroKinetic Movie Experience: The Case of the DBOX Movie Seat
- 1. The Psychophysiological Effect of a Vibro-Kinetic Movie Experience: The Case of the D-BOX Movie Seat Horea Pauna, Pierre-Majorique Léger, Sylvain Sénécal, Marc Fredette, François Courtemanche, Shang-Lin Chen, Élise Labonté-Lemoyne and Jean-François Ménard (D-Box) June 13th 2017, Gmunden, Austria Gmunden Retreat on NeuroIS 2017
- 2. Research objective: Measuring the psychophysiological effect of a multi-sensory cinema experience © copyright Tech3Lab (2017)
- 3. Methodology ▪▪ 43 participants (22 males, 21 females) ▪▪ 3x2 within-subject experimental design ▪▪ 3 movies ▪▪ No movement vs Vibro-kinetic experience © copyright Tech3Lab (2017)
- 4. © copyright Léger et Fredette (2017) Experimental stimuli ▪▪ First 8 minutes and 26 seconds of The Martian (2015) ▪▪ First 11 minutes and 43 seconds of Skyfall (2012) ▪▪ 5 minutes and 41 seconds of a Formula 1 racing scene from the movie Rush (2013)
- 5. © copyright Léger et Fredette (2017) Vibro-kinetic experience D-BOX motion-enabled recliner
- 6. © Copyright Tech3Lab 2017 Instruments Electroencephalography (EEG) Brainvision 32 Electrodes © copyright Tech3Lab (2017)
- 7. © Copyright Tech3Lab 2017 Instruments Electrocardiogram (EKG) © copyright Tech3Lab (2017)
- 8. © Copyright Tech3Lab 2017 Instruments Electrodermal activity (EDA) © copyright Tech3Lab (2017)
- 9. © Copyright Tech3Lab 2017 1.26: Cars start and rev engines 1.83: Race begins, lots of movement 5.45: Violent car crash RushResults
- 10. © Copyright Tech3Lab 2017 4.11: Sand storm begins 4.8: Antenna detaches and hits astronaut 7.75: Spaceship takes off The MartianResults
- 11. © Copyright Tech3Lab 2017 3.11: First gunshots 6.3: Intense chasing 10.06: Fighting on top of train 11.43: Fatal gunshot Sky FallResults
- 12. © Copyright Tech3Lab 2017 Results Emotions by Condition Activation by Condition © copyright Tech3Lab (2017)
- 13. © Copyright Tech3Lab 2017 Results * = p-value ≤ 0.1 ** = p-value ≤ 0.05 *** = p-value ≤ 0.01 * Cognitive Activity by Condition © copyright Tech3Lab (2017)