The productowner is…
Ove Holmberg 2013-06-14
…agile
• Aware and committed to the four agile values:
1. People over processes and tools
2. Working software over documentation
3. Collaboration over negotiation
4. Responding to change over planning
…aware of best practices.
…mandated
• Aligned with the sponsor on
expectations and by
this, mandated to take
big, fast, brave decisions
within given boundaries.
• Single point of contact for
the product (including new
requirements prioritizing
backlog items).
• Accepts and rejects work in
the sprint reviews.
…a true visionary
• Maintaining the vision for the
product and keeps it aligned
with the company vision.
• Focus on WHY we are doing
this.
• Example:
– “xxx’s vision is to be earth’s
most customer centric
company; to build a place
where people can come to find
and discover anything they
might want to buy online.”
…a true visionary (cont.)
• Purpose:
– Vision: World Peace
• Objective 1: Balance welfare
• Objective 2: Get religions to co-exist.
• Objective 3: Exterminate terrorism
– Mission 1: Set up posters on terrorists
– Mission 2: Get Bin Ladin
» My assignment: I will look out from the hill while the
team storm the Bin Ladin house.
…present
• Always (101%) available for the team for their
questions and product guidance.
• If not 101% then two Pos sharing 75% + 75% is
equal.
…signing off
• Accepts and rejects work in the sprint reviews.
• Makes sure tests are done according to QA
plan.
• Does not allow defects or bad usability to
impact the customer.
…value focused
• Keeps a focus on speedy and continuous
delivery of business value.
…showing the way
• Decides on release date, scope and
budget.
• Sets delivery schedule by
managing the backlog – creates
and updates the release plan.
• Planning
– Low level (week): Team responsible
– Mid level (month): PO+team
responsible
– High level (project): PO+Sponsor
responsible
…a business expert
• Voice of the Stakeholders, represents the
business and have deep product knowledge.
…eating the shit
• Accountable for the
project success (together
with the team) and “eats
the shit” afterwards.
• <> being present.
• Is passionate about the
product.
• Consultant
…groomer of the backlog
• Continuously refines and
prioritizes requirements.
• Defines key features of the
product and success criteria.
• Aware of how risks affect
prioritization.
• Comfortable with Minimum
Viable Product
• Use a tool for the purpose
(Excel, Jira, Rally etc).
…an ambassador
• Ambassador for stakeholder
relationships, communications and
expectations.
…working In WITH the team
• Does not disturb a team under
commitment and if so - understand
the effects by doing this.
• Does not belong to the team but are
their best friend.
• Understand the need for refactoring,
retrospectives, NFR, planning and
other "non-value creating stuff".
• Takes advice from the team on
backlog dependencies and the HOW
of doing things.
The PO cycle
Iteration 1 (2-4 weeks)
Morning standups and continuous presence
Plan it 1
with the
team
Backlog grooming
Preplanning &
Spike
Review
Accept.
Test previous
delivery
Stakeholder meetings
Retrospective
Goal for iteration 2 set
Wireframes
accepted for
Iteration 3
Goal for
Iteration 3
Sponsor
update
Thanks
• Ove.holmberg@gmail.com
• Twitter: @ovehol

The Product Owner

  • 1.
    The productowner is… OveHolmberg 2013-06-14
  • 2.
    …agile • Aware andcommitted to the four agile values: 1. People over processes and tools 2. Working software over documentation 3. Collaboration over negotiation 4. Responding to change over planning
  • 3.
    …aware of bestpractices.
  • 4.
    …mandated • Aligned withthe sponsor on expectations and by this, mandated to take big, fast, brave decisions within given boundaries. • Single point of contact for the product (including new requirements prioritizing backlog items). • Accepts and rejects work in the sprint reviews.
  • 5.
    …a true visionary •Maintaining the vision for the product and keeps it aligned with the company vision. • Focus on WHY we are doing this. • Example: – “xxx’s vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.”
  • 6.
    …a true visionary(cont.) • Purpose: – Vision: World Peace • Objective 1: Balance welfare • Objective 2: Get religions to co-exist. • Objective 3: Exterminate terrorism – Mission 1: Set up posters on terrorists – Mission 2: Get Bin Ladin » My assignment: I will look out from the hill while the team storm the Bin Ladin house.
  • 7.
    …present • Always (101%)available for the team for their questions and product guidance. • If not 101% then two Pos sharing 75% + 75% is equal.
  • 8.
    …signing off • Acceptsand rejects work in the sprint reviews. • Makes sure tests are done according to QA plan. • Does not allow defects or bad usability to impact the customer.
  • 9.
    …value focused • Keepsa focus on speedy and continuous delivery of business value.
  • 10.
    …showing the way •Decides on release date, scope and budget. • Sets delivery schedule by managing the backlog – creates and updates the release plan. • Planning – Low level (week): Team responsible – Mid level (month): PO+team responsible – High level (project): PO+Sponsor responsible
  • 11.
    …a business expert •Voice of the Stakeholders, represents the business and have deep product knowledge.
  • 12.
    …eating the shit •Accountable for the project success (together with the team) and “eats the shit” afterwards. • <> being present. • Is passionate about the product. • Consultant
  • 13.
    …groomer of thebacklog • Continuously refines and prioritizes requirements. • Defines key features of the product and success criteria. • Aware of how risks affect prioritization. • Comfortable with Minimum Viable Product • Use a tool for the purpose (Excel, Jira, Rally etc).
  • 14.
    …an ambassador • Ambassadorfor stakeholder relationships, communications and expectations.
  • 15.
    …working In WITHthe team • Does not disturb a team under commitment and if so - understand the effects by doing this. • Does not belong to the team but are their best friend. • Understand the need for refactoring, retrospectives, NFR, planning and other "non-value creating stuff". • Takes advice from the team on backlog dependencies and the HOW of doing things.
  • 16.
    The PO cycle Iteration1 (2-4 weeks) Morning standups and continuous presence Plan it 1 with the team Backlog grooming Preplanning & Spike Review Accept. Test previous delivery Stakeholder meetings Retrospective Goal for iteration 2 set Wireframes accepted for Iteration 3 Goal for Iteration 3 Sponsor update
  • 17.