Design that Matters Director of Product Development, Elizabeth Johansen, presented a keynote at the October 1, 2011 A Better World by Design conference. Elizabeth presented her point of view that well-designed product can have a systemic impact. She elaborated on four insights that can yield a high impact medical device to save lives in developing countries. 1. Don't Design for Everyone 2. Think Big, Act Small 3. Mind the Gaps 4. Affordable, Not Cheap About A Better World By Design Each year, Better World by Design brings a global community of innovators to Providence, Rhode Island to reach across disciplines and unite under a common goal: building a better world. Presenters share engaging stories, workshops teach creative skills, and discussions re-frame perspectives. Better World is an immersive experience that deepens our understanding of the power of design, technology, and enterprise to engage our communities and sustain our environment.

1. THE PRODUCT
BUTTERFLY
EFFECT
design that matters
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2. Who Design that Matters

3. What Design, Products, & Services

4. Where In-Context Field Research

5. Partners & Collaborators How

6. Sub-title
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7. Newborn Technology Development Who

8. PROJECT FIREFLY
Treating Newborn Jaundice in Southeast Asia
design that matters
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9. Don’t Design
for Everyone
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10. In order to reduce the volume of
otherwise-healthy newborns referred
to overloaded national-level hospitals,
rural district hospitals in Vietnam and
Southeast Asia
-NEED-a
trusted, safe, affordable tool to provide
infants with blue light therapy in the
mothers’ room
Don’t Design for Everyone //01

11. Think Big,
Act Small
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12. Think Big, Act Small //02

13. //02 Think Big, Act Small

14. //02 Think Big, Act Small

15. Mind
the Gaps
//03

16. //03 Mind the Gaps

17. //03 Mind the Gaps

18. “Firefly is very easy to use because you don’t
have a adjust the height, anyone can use it -
nurses, mothers, and midwives.”
- Ngo Min Chuong
Director
Nam Dim Provincial Hospital //03 Mind the Gaps

19. “This is very suitable for Vietnam because of
the psychology of Vietnamese mothers - they
want their baby beside them. It makes for a
friendly hospital environment.”
- Bui Van Chan
Vice Director
Ha Duong Pediatric Hospital //03 Mind the Gaps

20. Affordable,
Not Cheap
//04

21. //04 Affordable, Not Cheap

22. “You need buy-in to the therapy. Even in the
U.S., when you tell parents their baby has
a potentially dangerous condition and we’re
just going to shine a light on them, there is
disbelief.”
- Dr. Steven Ringer
Head of Newborn Medicine
Brigham and Women’s Hospital//04 Affordable, Not Cheap

23. Sub-title
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24. Sub-title
Don’t Design for Everyone //01
Think Big, Act Small //02
Affordable, Not Cheap //04
Mind the Gaps //03

25. THANK YOU!
design that matters
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