The Press Release in 2015
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Ah, the humble press release. This venerable arrow in the public relations quiver is still very much with us in 2015. Depending on your organization, most of the actual words written to describe your latest news and developments may take the form of press releases. Your organization probably employs people whose full-time job is to write and distribute them. But as soon as press releases broke out of their literal envelopes and were posted to the web nearly 20 years ago, their role shifted. In addition to serving as a tool for media relations, the online press release becomes a destination in its own right, whether we think of them that way or not.
