Presentation at Rotary Seremban, Malaysia, April 9, 2009 on how the net has become an emotional and social part of our lives and how it can be used as a tool to effect change.

1. The power of the Internet Rotary Club of Seremban, April 9 th , 2009 By Julian Matthews, Trinetizen Media

2. 3 stories

3. 1: Daniela’s story

4. 2: The WAO story

5. 3. Jamie’s story

7. 3 lessons about the Web

8. Lesson 1: No test, no licence, no passport, no age limit

9. “ It’s never too late to learn,” says Haji Mohamed Abu Hassan, 64-year-old retired school teacher, Kg Jana Sambungan, Kamunting. Named oldest Malaysian webmaster by fan at that time, after winning more than 35 awards for website design. Published in Golden Surfers, CNet

10. Lesson 2: The social web is a powerful means to effect change

11. Case study: Pink panty protest

14. Case study: Tsunami: Dec 26, 2004

19. Club receives award

20. Re-thinking content CONTENT COMMUNITY COMMERCE

21. COMMERCE Connections + Context Conversation starters Value Re-thinking content CONTENT COMMUNITY

23. is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio. http://www.wikipedia.org SOCIAL MEDIA

24. Marta Z Kagan

25. “ The cost of all kinds of group activity – sharing, cooperation and collective action – have fallen so far so fast that activities previously hidden beneath the floor are now coming to light.” Clay Shirky, Here Comes Everybody

27. Where Is Everyone?

29. Tomorrow’s members are today’s “digital natives.”

30. Malaysia: Phone penetration Malaysia: Facebook users 62.8% 96.8% Malaysia: Internet penetration 1.18 million

33. The old communication model was a monologue.

34. The new communication model is a dialogue.

35. Hint: Share some stuff.

36. Blogging

37. “ In 2009, if you’re not on a social networking site, you’re not on the Internet ”

39. www.twitter.com/rotary

40. Lesson 3: One person can make difference

43. Julian Matthews e: [email_address] w: trinetizen.com b: trinetizen.com/blog t: twitter.com/trinetizen m: +60-12-915-9528 Attribution: Some slides are taken from presentations by Marta Kagan, Craig Lefebvre and Shantanu Adhicary