This shows how storefronts can change how your subscribers consume VAS products-- and strengthen the very purpose of this telco revenue stream: to increase ARPU.

1. 20 11 w
at
as a
ye ar
g re
for ss Pro ducts
Beyon d Acce

2. 2
be
0%
yond b udget

3. 4.9M active VAS u
which is the s ers
highest in G
lobe
history

4. w hat drove the
ue su p?
reven

5. storefronts

6. 1
SAL
Featured Service
• Text Mo Libre Ko
• Text for free– the recipient may opt to view
your text (P1/view) and reply (P1/reply)
Tariff
• P1 for view and P1 for each reply
Period
• Q4

7. For the SENDER For the RECIPIENT
Step 1: Step 1:
Type your message. Receive TMLK request.
Step 2: Step 2:
Send to 2354 + Reply with letter “A” to
cellphone number. accept.

8. Average Transactions
With SAL
and broadcasts
With broadcasts
120,000
daily hits
80,000
daily hits
No broadcasts
14,000
daily hits

9. 2
TM BALI
Featured Service
• Holiday Grabagold
• All Globe and TM subscribers will get free LOAD if
they register in Grabagold
Tariff
• Free registration with free 3 spins
• P15/week subscription thereafter, if the subscriber
wishes to continue playing
Period
• Q4: December (3 weeks)

11. Growth in Daily Net Adds
24%
273% Growth in Revenue

12. 3
AMAX
Featured Service
• Win Kada Minuto Megapromo
• Be the first subscriber to text WIN to 2363 and you
may win up to P1,000 LOAD every minute!
Tariff
• Free to try everyday; P1 thereafter
• All pulls; no subscription
Period
• Q4: October to December

13. Hits per Day
TM BALI
90,000
AMAX
190,000
Broadcasts
40,000

14. 4
ACTIVATIONS
Featured Service
• TM and GHP Bonus
• If you’re a new TM or GHP subscriber, you get a
free ringback (alongside other freebies) when you
text BONUS to 8888.
Tariff
• Free ringback for 10 days; non-renewing
Period
• Q1 to Q4

15. SMS Opt-ins
Bonus
78.8%
Activations
Broadcast
21.2%
and Reloads

16. o errfront staples
thto e
s
Bonus
Broadcasts DTMF
Program
Reload Social Media *108# VAS
Rewards Feeds Menu
WAP Web GT ICON

17. thank you