The document discusses the rise and features of Facebook. It notes that Facebook started as a college-only network but now has over 50 million users, with 41% over age 35. The key aspects of Facebook discussed are connecting with friends, viewing their updates on the News Feed, creating a profile to share information, joining groups for discussions, and sharing photos and videos. The document also covers using Facebook for marketing, new features like pages for brands and ads, and privacy concerns around sharing information with external sites.
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
How to use Linkedin to network yourself, and your business. From a presentation to the Florida Direct Marketing Association by Jim Gilbert of Gilbert Direct Marketing, Inc.
Reach Jim at jimdirect@aol.com, follow him at @gilbertdirect
Social Networking is one of the hottest tactics that marketers across the nation are talking about. It can be an incredibly powerful way to attract and retain clients, as long as your intention is genuine and authentic. This is because social networking is based upon building relationships, not just making sales. Come to this session to learn how to take advantage of two of the fastest-growing social networking sites: Facebook and LinkedIn.
This presentation was given at the WEDU Be More Workshop to inspire non-profit organizations to harness the power of social media to build relationships, develop community advocates and drive revenues.
I presented this on Sept 17, 2008 at WEDU's Be More Effective Workshop to over 200 non-profit leaders in Tampa Bay.
How to be a LinkedIn Superstar by Famous Folks Ryan Joseph
Famous Folks developed this Slideshare for everyone from beginners to experts!
Famous Folks is a creative communications shop. They help create and sustain culture for their clients through experiential marketing, content marketing, and digital and traditional advertising - all backed with a deep understanding of brand, research and strategy.
Learn more about Famous Folks:
www.famousfolks.ca
Social Networking is one of the hottest tactics that marketers across the nation are talking about. It can be an incredibly powerful way to attract and retain clients, as long as your intention is genuine and authentic. This is because social networking is based upon building relationships, not just making sales. Come to this session to learn how to take advantage of two of the fastest-growing social networking sites: Facebook and LinkedIn.
This presentation was given at the WEDU Be More Workshop to inspire non-profit organizations to harness the power of social media to build relationships, develop community advocates and drive revenues.
I presented this on Sept 17, 2008 at WEDU's Be More Effective Workshop to over 200 non-profit leaders in Tampa Bay.
How to be a LinkedIn Superstar by Famous Folks Ryan Joseph
Famous Folks developed this Slideshare for everyone from beginners to experts!
Famous Folks is a creative communications shop. They help create and sustain culture for their clients through experiential marketing, content marketing, and digital and traditional advertising - all backed with a deep understanding of brand, research and strategy.
Learn more about Famous Folks:
www.famousfolks.ca
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue by VP...
The Power of Facebook
1. The Power of Facebook
Getting the most out of the Web’s hottest property
2. Some Facts
• “Social Utility”
• Over 50 million users
• Started out as a college-only network, then opened earlier this year.
• 134% growth from September 2006 to September 2007
• More than 50 million users.
• 41% of users over the age of 35, fastest growing segment
• Platform for application development, over 6,000 apps currently running
• Supposed to be worth US$15 billion
3. The Coolest Thing About Facebook: Your Friends
• Reinforce and expand upon real-world social connections
• Do things to and with your friends inside of the walled garden
• See up-to-date information about your friends at a glance
• Share information with your friends
• See what your friends find interesting
• Meet your friends’ friends
5. Professional Etiquette:
Family
Friend Requests
Close Friends
• If your relationship is above the
dotted line, a note may not be
necessary.
Peers in your Team
• If your relationship is below the
line, attach a note explaining
your request. Be specific!
Superiors/
• Men approaching women, be
particularly forthcoming.
Subordinates
• Sucking in address book can
Other Coworkers
get you “sandboxed” if you
send too many requests.
Professional Contacts
• Promise yourself that you’ll view
profile contents in context,
Reconnecting
especially if you’re the boss.
6.
7. Professional Etiquette:
Family
Friend Requests
Close Friends
• If your relationship is above the
dotted line, a note may not be
necessary.
Peers in your Team
• If your relationship is below the
line, attach a note explaining
your request. Be specific!
Superiors/
• Men approaching women, be
particularly forthcoming.
Subordinates
• Sucking in address book can
Other Coworkers
get you “sandboxed” if you
send too many requests.
Professional Contacts
• Promise yourself that you’ll view
profile contents in context,
Reconnecting
especially if you’re the boss.
8.
9. Professional Etiquette:
Family
Friend Requests
Close Friends
• If your relationship is above the
dotted line, a note may not be
necessary.
Peers in your Team
• If your relationship is below the
line, attach a note explaining
your request. Be specific!
Superiors/
• Men approaching women, be
particularly forthcoming.
Subordinates
• Sucking in address book can
Other Coworkers
get you “sandboxed” if you
send too many requests.
Professional Contacts
• Promise yourself that you’ll view
profile contents in context,
Reconnecting
especially if you’re the boss.
10. Your Profile: The Barry Bonds of Business Cards
• Create a hub for your content.
• List your professional qualifications and job description.
• Post photos that showcase your humanity.
• Share items of interest both individually and publicly.
• Share books, music, movies and television, but keep those items below the
fold.
• Use a mobile client to make a friend request on the spot instead of exchanging
business cards.
13. Driving Traffic by Participating in Groups
• Pasting an unsolicited link to your site on a group’s wall or shared items
section is poor form.
• Instead, develop list of interesting content for group members.
• Post the list on your blog.
• Then post in the group and tell people why they might find your research
useful.
• You drive traffic and you’re not being too commercial. Yes, you have
commercial motivations, but you’re adding value at the same time.
15. Posted Items
• Sharing content facilitates relationships
• Download the Facebook toolbar for Firefox and use the share feature
• You can either send the news item to a specific person or group, or you can
post it to your profile.
• My friends’ shared items feed on Facebook is where I get some of my most
bloggable content. I can subscribe in RSS.
• My friends add value for me, and I add value for them by sharing items.
18. Facebook Culture: Immature Applications
• Poo-flinging
• Zombies and Vampires and Werewolves, oh my!
• Virtual Pets
• More useful than meets the eye
19. “What Zuckerberg and the
widget-makers have wrought is
mostly silly, useless and time-
wasting and the kazillion users of
these widgets are pretty much
just acting like little children.” -
Kara Swisher
20.
21. Successful Applications
• Leverage social context, friends want to connect with one another
• Start simple
• Respond to user input quickly
22. Widget Marketing on Facebook: Reaching Your
Audience
• Who are they and what do they want?
• Are they on Facebook in large enough numbers to justify the investment?
• How can you help them connect?
• Be useful!
• Think almost altruistically about serving their needs.
25. New Features: Facebook Pages
• A brand can have fans.
• You can create a hub around your brand for content and interaction the same
way that you do with your profile.
• Don’t just use it as a directory entry.
• This is not just another place for users to download Mountain Dew wallpapers,
as the “Ad-Vocate” says.
• Creates a “social experience” where your friends can give honest feedback
about brands and you can see that information associated with a brand.
26. New Features: Facebook Ads
• Adds social action to ads, so you can see when your friends have relationships
with the brand that’s being advertised.
• Allows targeting by age, gender, geography, interests, marital status and more.
• Goal is to make advertising more relevant.
• I still want a Pandora for advertising.
• Some backlash regarding legality of using people’s likenesses to sell products
without their consent.
27.
28. New Features: Sucking in Stories from Affiliated
Sites
• An action you take on an affiliated site is brought back into Facebook as a
story.
• For example, I buy a new pair of BCBGirls slingbacks at Zappos.com and that
information can show up on my Facebook profile.
• Privacy backlash: should be opt-in instead of opt-out.
• Users have to approve outside news stories twice before they are associated
with profiles.
29. “When [Facebook] started to lay
bare its intentions to have
advertisers get strangely close to
users, the whole picture began to
look real creepy, real fast.
Creepy-drunk-uncle kind of
creepy.” - Paul Glazowski
30. “[Facebook is] still working more items into its
system - apps, gadgets, extras, you name it.
More utility. More stuff.
Ever get the feeling that it’s all just too much?
That it’s all happening too quickly. There’s a
palpable sense that there’ll come a time -
relatively soon, in fact - that the whole operation
will trip over its own shoelaces, lose its bearing,
and just fall into disarray. And I have to say,
that’s something I definitely see happening.
Pretty soon, too.” - Paul Glazowski
31.
32. • December 5-6, 2007
• Keynotes by Jeremiah Owyang and Lee Lorenzen
• Only a few seats left in the overflow room.
• More information: www.webcommunityforum.com/conferences
