Results of an experiment that tested different features of the Tailored Design Method on the GP Patient Survey, including prenotification letter, postcard reminder, redesign of letters and shortened questionnaire. Presented at the ESRA 2015 conference in Reykjavik, Iceland.
Addressing the challenge of using web in cross-sectional surveys of the gener...Gerry Nicolaas
A presentation given at the WEBDATANET conference in Salamanca in 2015. This presentation summarises the findings of the NCRM-funded network GenPopWeb that explored the opportunities and challenges of using web in surveys of the general population.
Using the web to survey to survey the general populationGerry Nicolaas
A presentation given at the closing session of the ESSnet workshop held in Wiesbaden, 4-5 Sept 2014. In this presentation I provided a summary of the NCRM-funded network GenPopWeb.
ESRC RMF2014: Understanding the causes of measurement differences by modeGerry Nicolaas
Mixing modes of data collection is increasingly common in social surveys. It is often claimed that mixing modes has the potential of improving population coverage and reducing non-response bias, but it may come at the price of reduced data comparability. In this presentation, an overview of the causes of measurement differences is provided.
A national learning event took place in June 2014, to explore how best to present data from the Cancer Patient Experience Survey (CPES) in order to drive improvement.
This presentation was 'Thinking about getting data used' - Ben Page, Chief Executive, Ipsos MORI.
Outcomes from the event will help to shape the future presentation of CPES data, so that it is more accessible and easier for professionals and the public to use and interpret.
The event was held by NHS Improving Quality's Experience of Care team, in partnership with Macmillan Cancer Support, and NHS England's Insight team, to bring together cancer managers, lead nurses and lead clinicians. They heard from speakers including patient Bonnie Green, Ben Page, chief executive of Ipsos Mori, and Sean Duffy, National Clinical Director for cancer. Delegates also undertook group activity looking at the barriers that exist in translating data into improvement, and tailoring data for the right audiences.
The event forms part of NHS Improving Quality's wider work with NHS England looking at how the NHS is using the CPES data to reduce variation in the cancer patient experience. CPES, part of the national survey programme commissioned by NHS England, generates data and insight into the experiences of cancer patients.
- See more at: http://www.nhsiq.nhs.uk/news-events/news/using-insight-data-to-improve-patient-experience.aspx#sthash.Yh1yiQ6y.dpuf
The document discusses the challenges facing the media industry with the rise of new media and content daily. It notes that standing out is difficult and there are few barriers to switching between media. It proposes a new model focused on media brands, using specialized metrics to measure media consumption, attract audiences, build emotional connections, and develop successful monetization strategies. The document outlines Ipsos' client solutions for audience measurement, determining brand strength, exploring monetization opportunities, testing content appeal and evaluating new media concepts.
ESRA 2017 How to encourage people to go online when using a different contact...Gerry Nicolaas
This document summarizes presentations from two sessions at the 2017 European Survey Research Association conference regarding encouraging survey participation through a "push-to-web" methodology. Key points discussed include the increasing but varied use of push-to-web designs, the importance of personalization and engagement across different contact modes, and priorities for further research such as optimal contact strategies and reducing burden when moving respondents online. Questions are also raised about pre-paid incentives, alternative modes, mobile phone surveys, and whether a single optimal push-to-web design may emerge.
A framework for understanding the process for gaining web survey respoonse us...Gerry Nicolaas
In this presentation, Gerry Nicolaas & Patten Smith provide a framework for understanding the process for gaining online response when using postal contact. A presentation given at the International Workshop on Household Survey Nonresponse, held in Utrecht 31 Aug-1 Sept 2017.
This document presents a framework for understanding how postal contact can be used to gain responses for web surveys. It identifies five key stages in the response process: being motivated to open the mailing, read it, take part in the survey, go online, and complete the questionnaire. Factors like personalization, multiple contact attempts, and device-agnostic design are proposed to positively impact response. Priorities for further research include how to get people to open mailings, what motivates participation, and reducing the effort to respond online. The document concludes by asking discussants for feedback on the identified research priorities and how best practices can be shared with survey agencies.
Addressing the challenge of using web in cross-sectional surveys of the gener...Gerry Nicolaas
A presentation given at the WEBDATANET conference in Salamanca in 2015. This presentation summarises the findings of the NCRM-funded network GenPopWeb that explored the opportunities and challenges of using web in surveys of the general population.
Using the web to survey to survey the general populationGerry Nicolaas
A presentation given at the closing session of the ESSnet workshop held in Wiesbaden, 4-5 Sept 2014. In this presentation I provided a summary of the NCRM-funded network GenPopWeb.
ESRC RMF2014: Understanding the causes of measurement differences by modeGerry Nicolaas
Mixing modes of data collection is increasingly common in social surveys. It is often claimed that mixing modes has the potential of improving population coverage and reducing non-response bias, but it may come at the price of reduced data comparability. In this presentation, an overview of the causes of measurement differences is provided.
A national learning event took place in June 2014, to explore how best to present data from the Cancer Patient Experience Survey (CPES) in order to drive improvement.
This presentation was 'Thinking about getting data used' - Ben Page, Chief Executive, Ipsos MORI.
Outcomes from the event will help to shape the future presentation of CPES data, so that it is more accessible and easier for professionals and the public to use and interpret.
The event was held by NHS Improving Quality's Experience of Care team, in partnership with Macmillan Cancer Support, and NHS England's Insight team, to bring together cancer managers, lead nurses and lead clinicians. They heard from speakers including patient Bonnie Green, Ben Page, chief executive of Ipsos Mori, and Sean Duffy, National Clinical Director for cancer. Delegates also undertook group activity looking at the barriers that exist in translating data into improvement, and tailoring data for the right audiences.
The event forms part of NHS Improving Quality's wider work with NHS England looking at how the NHS is using the CPES data to reduce variation in the cancer patient experience. CPES, part of the national survey programme commissioned by NHS England, generates data and insight into the experiences of cancer patients.
- See more at: http://www.nhsiq.nhs.uk/news-events/news/using-insight-data-to-improve-patient-experience.aspx#sthash.Yh1yiQ6y.dpuf
The document discusses the challenges facing the media industry with the rise of new media and content daily. It notes that standing out is difficult and there are few barriers to switching between media. It proposes a new model focused on media brands, using specialized metrics to measure media consumption, attract audiences, build emotional connections, and develop successful monetization strategies. The document outlines Ipsos' client solutions for audience measurement, determining brand strength, exploring monetization opportunities, testing content appeal and evaluating new media concepts.
ESRA 2017 How to encourage people to go online when using a different contact...Gerry Nicolaas
This document summarizes presentations from two sessions at the 2017 European Survey Research Association conference regarding encouraging survey participation through a "push-to-web" methodology. Key points discussed include the increasing but varied use of push-to-web designs, the importance of personalization and engagement across different contact modes, and priorities for further research such as optimal contact strategies and reducing burden when moving respondents online. Questions are also raised about pre-paid incentives, alternative modes, mobile phone surveys, and whether a single optimal push-to-web design may emerge.
A framework for understanding the process for gaining web survey respoonse us...Gerry Nicolaas
In this presentation, Gerry Nicolaas & Patten Smith provide a framework for understanding the process for gaining online response when using postal contact. A presentation given at the International Workshop on Household Survey Nonresponse, held in Utrecht 31 Aug-1 Sept 2017.
This document presents a framework for understanding how postal contact can be used to gain responses for web surveys. It identifies five key stages in the response process: being motivated to open the mailing, read it, take part in the survey, go online, and complete the questionnaire. Factors like personalization, multiple contact attempts, and device-agnostic design are proposed to positively impact response. Priorities for further research include how to get people to open mailings, what motivates participation, and reducing the effort to respond online. The document concludes by asking discussants for feedback on the identified research priorities and how best practices can be shared with survey agencies.
- A new modeling approach was presented that uses latent class latent Markov chains to measure advertising effects in a multi-media environment.
- The approach models individual exposures to advertising based on media usage habits and the media plan, and relates exposures to key performance indicators over time using an individual response model.
- The case study examined the effects of a TV, web, and outdoor advertising campaign for a potato chip brand in Norway, finding different response segments with varying impacts of advertising exposures.
Going From Messaging Nightmare to Messaging Delight, How to Create a Powerful...CompellingPM
If you were to do a survey of executives, sales people, marketing and other market facing personnel within a company and ask them how they would describe a specific product to a potential prospect, I bet in the majority of cases, you would hear almost as many explanations as there were people interviewed. This really is a messaging nightmare that might be undermining the success of your product(s). This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product. We as Product Managers and Product Marketers like to blame the messenger for this problem, but the likely reality is that we are at fault. As PMs & PMMS, we must own the message and then enable the organization to take this message to the market. The starting point for doing this is a Powerful Messaging Platform.
Key Takeaways:
* Understand the key business drivers for developing a messaging platform
* Discover the most important, but yet often overlooked, starting point for your messaging
* Learn the five key components of a successful Messaging Platform
* Understand how the Messaging Platform contributes to more success in the market.
Factors that allow a Packaged Foods Brand to charge a premiumAishwary Kumar Gupta
This document outlines the research design for a marketing research project examining factors that allow packaged food brands to charge premium prices. It discusses:
1. The research problems to be examined, including questions about packaging, ingredients, and availability influencing premium prices.
2. Hypotheses developed around packaging attributes, ingredient types, and distribution channels.
3. The research design, which will use exploratory focus groups, descriptive questionnaires, and projective techniques/experiments to test hypotheses at both conscious and subconscious levels.
4. Details of the questionnaire and projective portions of the study, focusing on unpacking motivations for paying premium prices.
This document provides an agenda and summaries for an event on inserts in modern media. The agenda includes welcome and introductions, presentations on why inserts are still relevant, using augmented reality to enhance inserts, effective insert planning tips, the changing face of print, affordable creativity options for inserts, and a closing session. Key points from presentations include that billions of inserts are distributed each year, they can drive higher response rates than advertising, consumers value inserts, and new technologies allow for more customized, interactive, and targeted insert campaigns. Effective planning requires analyzing data, testing options, and considering elements like format, targeting, regional focus. Print is adapting to remain valuable by embracing multi-channel integration and utilizing improved digital printing technologies.
A user's first session determines the rest of their journey with your brand. If your onboarding process fails to help new users become more familiar with your app and understand your app's value and core features, you may lose them faster than you acquire them.
Here are the essential components of an effective onboarding campaign and tips and examples on how to introduce new users to your app and increase engagement and retention.
[Growth Camp 2020] - Gympass e o seu crescimento global - Cissa PradoProduct Camp Brasil
1. The document discusses Gympass' approach to running global experiments to optimize user growth across 12 countries.
2. It outlines challenges like cultural differences, timing, and prioritizing efforts. The approach involves clear prioritization of experiments, global alignment with local execution, and defining global success criteria.
3. Key learnings include using the RICE method to prioritize high-impact tests, having global strategies with local application, and reducing complexity by grouping similar markets to test in one representative market. This framework allowed Gympass to run over 120 experiments in 3 months, increasing global conversion rates by 28%.
How the Conference Board of Canada doubled its direct mail response ratesFuji Xerox Singapore
“We don’t want to irritate our members by bombarding them with marketing messages,” he said. “The more efficiently we can begin target marketing our initiatives, and the fewer mass campaigns we have to do, the better."
For more information, visit: http://fujixerox.com.sg/solutions-and-services/services/production-services/experience-service
How to Get the Most Out of Your NPS ProjectTotango
1) The document discusses how to get the most out of an NPS project by providing insights from Typeform's experience implementing and analyzing NPS surveys.
2) Key lessons learned include segmenting customer data like plan, country, and milestone in surveys; tagging qualitative feedback; and analyzing NPS scores alongside financial metrics like churn.
3) Getting the most from NPS requires not just collecting scores but taking action on feedback, prioritizing customer-requested features, and demonstrating the impact of NPS on important metrics like churn.
Webcast: Going From Messaging Nightmare to Messaging DelightAIPMM Administration
Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).
If you were to do a survey of executives, sales people, marketing and other market facing personnel within a company and ask them how they would describe a specific product to a potential prospect, I bet in the majority of cases, you would hear almost as many explanations as there were people interviewed. This really is a messaging nightmare that might be undermining the success of your product(s). This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product.
We as Product Managers and Product Marketers like to blame the messenger for this problem, but the likely reality is that we are at fault. As PMs & PMMs, we must own the message and then enable the organization to take this message to the market. The starting point for doing this is a Powerful Messaging Platform.
About the Speaker:
Tom Evans is Principal at CompellingPM and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.
Upcoming Events
For more information regarding certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit www.aipmm.com.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
This document discusses becoming an expert in strategic marketing for high performance remodeling. It outlines 5 objectives: 1) expanding your knowledge base, 2) increasing your bottom line, 3) being different, 4) becoming the expert, and 5) mainstreaming high performance. Under each objective, it provides tips and information on certifications, programs, and strategies to achieve that objective, such as utilizing whole-house approaches, green office practices, home performance testing and ratings, credentialing options, and more. The overall goal is to educate remodeling professionals on strategic marketing approaches to grow their high performance remodeling business.
Nicolaas smith nat cen-city seminar oct 2017_v4_241017 Gerry Nicolaas
Push-to-web’ surveys use offline contact methods to encourage people to go online and complete a web questionnaire. This design may or may not offer alternative modes of data collection but, if so, only in subsequent contact attempts among web non-respondents. In this presentation, Gerry Nicolaas & Patten Smith review the development of this methodology in the UK and elsewhere, concluding with the challenges that still need to be addressed and require further research.
Bridging the Gap with Product Led Retention with Gainsightsaastr
With COVID-19, the business environment around us has changed dramatically. As your customers look to reduce expenses, the risk of losing them is high. We'll discuss 3 Strategies for retaining your customers directly within your product experience.
The document discusses marketing strategies in a multi-screen world. It addresses questions around who should own mobile objectives, the customer experience needed to reach customers across different screens, and how to measure success. It describes how consumer behaviors have evolved with the use of multiple devices simultaneously and the types of journeys consumers take across screens. It provides tips for marketers on measuring campaigns, testing approaches, and understanding their audiences and goals in this new environment.
The presentation of Professor Greg Norris, adjunct lecturer of Harvard and chief scientist of Living Future Institute in the Carbon Game –event. It was organised by Sitra in collaboration with Climate Partners and Finnish Environmental Institute (SYKE). In the event the definition and rules of carbon neutrality were discussed as well as how carbon neutrality is seen in business both in Finland and globally.
See also the separate presentations of the event and the workshop by Katriina Alhola and Jáchym Judl (SYKE) and Senior Lead Tiina Kähö (Sitra).
How to stop boring people with open dataBenjamin Cave
This document outlines the key points to include in an "elevator pitch" about open data. It begins by defining open data and data in general. It then discusses what open data can do, providing examples of how open data has helped different organizations. These include generating income, improving efficiency and services, and furthering social impact. The document emphasizes customizing definitions and examples for different audiences. It stresses quantifying benefits and choosing industry-admired case studies. The pitch should conclude with a specific, proportional "ask" so the audience is left with a clear next step.
This document provides a summary of two research papers on green branding. The first paper examines the effects of functional versus emotional green branding positioning strategies on brand attitude. It finds that a combined strategy appealing to both environmental consciousness and emotional benefits yields a stronger effect than either approach alone. The second paper analyzes consumer perceptions of green brands in Egypt. It identifies green brand image, satisfaction, trust and awareness as key factors and finds trust to be most important. Both papers suggest areas for further research, such as expanding sample sizes and developing standardized measurement instruments.
K. Skwarczek Engl. 2310 World Lit Fall 2017 .docxtawnyataylor528
This document outlines a marketing plan for Stansoft Software Corporation. It begins with an introduction to the company, which develops customized calendar programs and application software. It then performs a SWOT analysis, identifying strengths such as differentiated products and satisfied customers, and weaknesses like a centralized management structure. Opportunities include the large advertising market and growing need for communication apps. Threats include competition and potential loss of key supplier relationships.
The plan proposes targeting manufacturing, non-manufacturing, and brand licensee industries. It recommends affordable pricing and notes past sales success. Finally, it suggests creating new calendar products and improving apps to reach more customers, while maintaining quality service.
This document discusses InsightExpress' cross media measurement methodology. It begins by outlining the need for cross media measurement to understand the impact of advertising across multiple channels. It then describes InsightExpress' approach which combines opportunity to see (OTS) measurement for offline media with experimental design for online/mobile exposure tracking. Key deliverables include analyses of campaign performance by media, cost per branding effect calculations, frequency optimization recommendations, and brand equity metrics. The methodology provides an comprehensive solution for evaluating cross channel advertising campaigns.
The document discusses various types of inserts used in print media. It begins by noting that the majority of inserts are single sheet formats or multi-page catalogues. Loose inserts are effective at driving responses like coupon redemption or website visits. Bound inserts become an integral part of the magazine while retaining creative flexibility. The presentation also discusses using special mechanics like scented seals or threaded inserts to enhance engagement. Overall, creative insert formats can provoke calls to action and purchases from readers.
150 this is not my beautiful product how did i get here-communicating your ...ProductCamp Boston
This document outlines five strategies for communicating a product message more accurately and successfully within and outside an organization. It discusses common problems that arise during handoffs between product managers and marketers, such as inaccurate or missing information in marketing collateral. To address this, it presents a repeatable "Product SBAR" process involving five steps: understanding the product's scope, value proposition, assets, relaying domain knowledge, and establishing communication norms. Using a standardized template can help ensure the right message is conveyed concisely and consistently throughout the product launch process.
Mechanics:- Simple and Compound PendulumPravinHudge1
a compound pendulum is a physical system with a more complex structure than a simple pendulum, incorporating its mass distribution and dimensions into its oscillatory motion around a fixed axis. Understanding its dynamics involves principles of rotational mechanics and the interplay between gravitational potential energy and kinetic energy. Compound pendulums are used in various scientific and engineering applications, such as seismology for measuring earthquakes, in clocks to maintain accurate timekeeping, and in mechanical systems to study oscillatory motion dynamics.
- A new modeling approach was presented that uses latent class latent Markov chains to measure advertising effects in a multi-media environment.
- The approach models individual exposures to advertising based on media usage habits and the media plan, and relates exposures to key performance indicators over time using an individual response model.
- The case study examined the effects of a TV, web, and outdoor advertising campaign for a potato chip brand in Norway, finding different response segments with varying impacts of advertising exposures.
Going From Messaging Nightmare to Messaging Delight, How to Create a Powerful...CompellingPM
If you were to do a survey of executives, sales people, marketing and other market facing personnel within a company and ask them how they would describe a specific product to a potential prospect, I bet in the majority of cases, you would hear almost as many explanations as there were people interviewed. This really is a messaging nightmare that might be undermining the success of your product(s). This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product. We as Product Managers and Product Marketers like to blame the messenger for this problem, but the likely reality is that we are at fault. As PMs & PMMS, we must own the message and then enable the organization to take this message to the market. The starting point for doing this is a Powerful Messaging Platform.
Key Takeaways:
* Understand the key business drivers for developing a messaging platform
* Discover the most important, but yet often overlooked, starting point for your messaging
* Learn the five key components of a successful Messaging Platform
* Understand how the Messaging Platform contributes to more success in the market.
Factors that allow a Packaged Foods Brand to charge a premiumAishwary Kumar Gupta
This document outlines the research design for a marketing research project examining factors that allow packaged food brands to charge premium prices. It discusses:
1. The research problems to be examined, including questions about packaging, ingredients, and availability influencing premium prices.
2. Hypotheses developed around packaging attributes, ingredient types, and distribution channels.
3. The research design, which will use exploratory focus groups, descriptive questionnaires, and projective techniques/experiments to test hypotheses at both conscious and subconscious levels.
4. Details of the questionnaire and projective portions of the study, focusing on unpacking motivations for paying premium prices.
This document provides an agenda and summaries for an event on inserts in modern media. The agenda includes welcome and introductions, presentations on why inserts are still relevant, using augmented reality to enhance inserts, effective insert planning tips, the changing face of print, affordable creativity options for inserts, and a closing session. Key points from presentations include that billions of inserts are distributed each year, they can drive higher response rates than advertising, consumers value inserts, and new technologies allow for more customized, interactive, and targeted insert campaigns. Effective planning requires analyzing data, testing options, and considering elements like format, targeting, regional focus. Print is adapting to remain valuable by embracing multi-channel integration and utilizing improved digital printing technologies.
A user's first session determines the rest of their journey with your brand. If your onboarding process fails to help new users become more familiar with your app and understand your app's value and core features, you may lose them faster than you acquire them.
Here are the essential components of an effective onboarding campaign and tips and examples on how to introduce new users to your app and increase engagement and retention.
[Growth Camp 2020] - Gympass e o seu crescimento global - Cissa PradoProduct Camp Brasil
1. The document discusses Gympass' approach to running global experiments to optimize user growth across 12 countries.
2. It outlines challenges like cultural differences, timing, and prioritizing efforts. The approach involves clear prioritization of experiments, global alignment with local execution, and defining global success criteria.
3. Key learnings include using the RICE method to prioritize high-impact tests, having global strategies with local application, and reducing complexity by grouping similar markets to test in one representative market. This framework allowed Gympass to run over 120 experiments in 3 months, increasing global conversion rates by 28%.
How the Conference Board of Canada doubled its direct mail response ratesFuji Xerox Singapore
“We don’t want to irritate our members by bombarding them with marketing messages,” he said. “The more efficiently we can begin target marketing our initiatives, and the fewer mass campaigns we have to do, the better."
For more information, visit: http://fujixerox.com.sg/solutions-and-services/services/production-services/experience-service
How to Get the Most Out of Your NPS ProjectTotango
1) The document discusses how to get the most out of an NPS project by providing insights from Typeform's experience implementing and analyzing NPS surveys.
2) Key lessons learned include segmenting customer data like plan, country, and milestone in surveys; tagging qualitative feedback; and analyzing NPS scores alongside financial metrics like churn.
3) Getting the most from NPS requires not just collecting scores but taking action on feedback, prioritizing customer-requested features, and demonstrating the impact of NPS on important metrics like churn.
Webcast: Going From Messaging Nightmare to Messaging DelightAIPMM Administration
Thanks everyone who participated in this webcast from The Association of International Product Marketing and Management (AIPMM).
If you were to do a survey of executives, sales people, marketing and other market facing personnel within a company and ask them how they would describe a specific product to a potential prospect, I bet in the majority of cases, you would hear almost as many explanations as there were people interviewed. This really is a messaging nightmare that might be undermining the success of your product(s). This results in significant marketplace confusion, impacts revenue generation and reflects poorly on your product.
We as Product Managers and Product Marketers like to blame the messenger for this problem, but the likely reality is that we are at fault. As PMs & PMMs, we must own the message and then enable the organization to take this message to the market. The starting point for doing this is a Powerful Messaging Platform.
About the Speaker:
Tom Evans is Principal at CompellingPM and is an internationally recognized authority in product management, global marketing, business partnerships and entrepreneurship. In his extensive experience, he has helped start-ups through Fortune 500 companies create and launch winning products and has led business development efforts in the US and global markets.
Upcoming Events
For more information regarding certification courses near you, contact Hector Del Castillo at http://linkd.in/hdelcastillo.
About AIPMM
The AIPMM is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, it is the worldwide certifying body of product team professionals.
It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape.
AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level.
Visit www.aipmm.com.
Upcoming Webinars: http://aipmm.com/aipmm_webinars/
Subscribe: http://www.aipmm.com/subscribe
LinkedIn: http://www.linkedin.com/company/aipmm
Membership: http://www.aipmm.com/join.php
Certification: http://aipmm.com/html/certification
Articles: http://www.aipmm.com/html/newsletter/article.ph
This document discusses becoming an expert in strategic marketing for high performance remodeling. It outlines 5 objectives: 1) expanding your knowledge base, 2) increasing your bottom line, 3) being different, 4) becoming the expert, and 5) mainstreaming high performance. Under each objective, it provides tips and information on certifications, programs, and strategies to achieve that objective, such as utilizing whole-house approaches, green office practices, home performance testing and ratings, credentialing options, and more. The overall goal is to educate remodeling professionals on strategic marketing approaches to grow their high performance remodeling business.
Nicolaas smith nat cen-city seminar oct 2017_v4_241017 Gerry Nicolaas
Push-to-web’ surveys use offline contact methods to encourage people to go online and complete a web questionnaire. This design may or may not offer alternative modes of data collection but, if so, only in subsequent contact attempts among web non-respondents. In this presentation, Gerry Nicolaas & Patten Smith review the development of this methodology in the UK and elsewhere, concluding with the challenges that still need to be addressed and require further research.
Bridging the Gap with Product Led Retention with Gainsightsaastr
With COVID-19, the business environment around us has changed dramatically. As your customers look to reduce expenses, the risk of losing them is high. We'll discuss 3 Strategies for retaining your customers directly within your product experience.
The document discusses marketing strategies in a multi-screen world. It addresses questions around who should own mobile objectives, the customer experience needed to reach customers across different screens, and how to measure success. It describes how consumer behaviors have evolved with the use of multiple devices simultaneously and the types of journeys consumers take across screens. It provides tips for marketers on measuring campaigns, testing approaches, and understanding their audiences and goals in this new environment.
The presentation of Professor Greg Norris, adjunct lecturer of Harvard and chief scientist of Living Future Institute in the Carbon Game –event. It was organised by Sitra in collaboration with Climate Partners and Finnish Environmental Institute (SYKE). In the event the definition and rules of carbon neutrality were discussed as well as how carbon neutrality is seen in business both in Finland and globally.
See also the separate presentations of the event and the workshop by Katriina Alhola and Jáchym Judl (SYKE) and Senior Lead Tiina Kähö (Sitra).
How to stop boring people with open dataBenjamin Cave
This document outlines the key points to include in an "elevator pitch" about open data. It begins by defining open data and data in general. It then discusses what open data can do, providing examples of how open data has helped different organizations. These include generating income, improving efficiency and services, and furthering social impact. The document emphasizes customizing definitions and examples for different audiences. It stresses quantifying benefits and choosing industry-admired case studies. The pitch should conclude with a specific, proportional "ask" so the audience is left with a clear next step.
This document provides a summary of two research papers on green branding. The first paper examines the effects of functional versus emotional green branding positioning strategies on brand attitude. It finds that a combined strategy appealing to both environmental consciousness and emotional benefits yields a stronger effect than either approach alone. The second paper analyzes consumer perceptions of green brands in Egypt. It identifies green brand image, satisfaction, trust and awareness as key factors and finds trust to be most important. Both papers suggest areas for further research, such as expanding sample sizes and developing standardized measurement instruments.
K. Skwarczek Engl. 2310 World Lit Fall 2017 .docxtawnyataylor528
This document outlines a marketing plan for Stansoft Software Corporation. It begins with an introduction to the company, which develops customized calendar programs and application software. It then performs a SWOT analysis, identifying strengths such as differentiated products and satisfied customers, and weaknesses like a centralized management structure. Opportunities include the large advertising market and growing need for communication apps. Threats include competition and potential loss of key supplier relationships.
The plan proposes targeting manufacturing, non-manufacturing, and brand licensee industries. It recommends affordable pricing and notes past sales success. Finally, it suggests creating new calendar products and improving apps to reach more customers, while maintaining quality service.
This document discusses InsightExpress' cross media measurement methodology. It begins by outlining the need for cross media measurement to understand the impact of advertising across multiple channels. It then describes InsightExpress' approach which combines opportunity to see (OTS) measurement for offline media with experimental design for online/mobile exposure tracking. Key deliverables include analyses of campaign performance by media, cost per branding effect calculations, frequency optimization recommendations, and brand equity metrics. The methodology provides an comprehensive solution for evaluating cross channel advertising campaigns.
The document discusses various types of inserts used in print media. It begins by noting that the majority of inserts are single sheet formats or multi-page catalogues. Loose inserts are effective at driving responses like coupon redemption or website visits. Bound inserts become an integral part of the magazine while retaining creative flexibility. The presentation also discusses using special mechanics like scented seals or threaded inserts to enhance engagement. Overall, creative insert formats can provoke calls to action and purchases from readers.
150 this is not my beautiful product how did i get here-communicating your ...ProductCamp Boston
This document outlines five strategies for communicating a product message more accurately and successfully within and outside an organization. It discusses common problems that arise during handoffs between product managers and marketers, such as inaccurate or missing information in marketing collateral. To address this, it presents a repeatable "Product SBAR" process involving five steps: understanding the product's scope, value proposition, assets, relaying domain knowledge, and establishing communication norms. Using a standardized template can help ensure the right message is conveyed concisely and consistently throughout the product launch process.
Similar to The postal survey is dead, long live the postal survey! (20)
Mechanics:- Simple and Compound PendulumPravinHudge1
a compound pendulum is a physical system with a more complex structure than a simple pendulum, incorporating its mass distribution and dimensions into its oscillatory motion around a fixed axis. Understanding its dynamics involves principles of rotational mechanics and the interplay between gravitational potential energy and kinetic energy. Compound pendulums are used in various scientific and engineering applications, such as seismology for measuring earthquakes, in clocks to maintain accurate timekeeping, and in mechanical systems to study oscillatory motion dynamics.
Presentation of our paper, "Towards Quantitative Evaluation of Explainable AI Methods for Deepfake Detection", by K. Tsigos, E. Apostolidis, S. Baxevanakis, S. Papadopoulos, V. Mezaris. Presented at the ACM Int. Workshop on Multimedia AI against Disinformation (MAD’24) of the ACM Int. Conf. on Multimedia Retrieval (ICMR’24), Thailand, June 2024. https://doi.org/10.1145/3643491.3660292 https://arxiv.org/abs/2404.18649
Software available at https://github.com/IDT-ITI/XAI-Deepfakes
Signatures of wave erosion in Titan’s coastsSérgio Sacani
The shorelines of Titan’s hydrocarbon seas trace flooded erosional landforms such as river valleys; however, it isunclear whether coastal erosion has subsequently altered these shorelines. Spacecraft observations and theo-retical models suggest that wind may cause waves to form on Titan’s seas, potentially driving coastal erosion,but the observational evidence of waves is indirect, and the processes affecting shoreline evolution on Titanremain unknown. No widely accepted framework exists for using shoreline morphology to quantitatively dis-cern coastal erosion mechanisms, even on Earth, where the dominant mechanisms are known. We combinelandscape evolution models with measurements of shoreline shape on Earth to characterize how differentcoastal erosion mechanisms affect shoreline morphology. Applying this framework to Titan, we find that theshorelines of Titan’s seas are most consistent with flooded landscapes that subsequently have been eroded bywaves, rather than a uniform erosional process or no coastal erosion, particularly if wave growth saturates atfetch lengths of tens of kilometers.
Hariyalikart Case Study of helping farmers in Biharrajsaurav589
Helping farmers all across India through our latest technologies of modern farming like drones for irrigation and best pest control For more visit : https://www.hariyalikart.com/case-study
JAMES WEBB STUDY THE MASSIVE BLACK HOLE SEEDSSérgio Sacani
The pathway(s) to seeding the massive black holes (MBHs) that exist at the heart of galaxies in the present and distant Universe remains an unsolved problem. Here we categorise, describe and quantitatively discuss the formation pathways of both light and heavy seeds. We emphasise that the most recent computational models suggest that rather than a bimodal-like mass spectrum between light and heavy seeds with light at one end and heavy at the other that instead a continuum exists. Light seeds being more ubiquitous and the heavier seeds becoming less and less abundant due the rarer environmental conditions required for their formation. We therefore examine the different mechanisms that give rise to different seed mass spectrums. We show how and why the mechanisms that produce the heaviest seeds are also among the rarest events in the Universe and are hence extremely unlikely to be the seeds for the vast majority of the MBH population. We quantify, within the limits of the current large uncertainties in the seeding processes, the expected number densities of the seed mass spectrum. We argue that light seeds must be at least 103 to 105 times more numerous than heavy seeds to explain the MBH population as a whole. Based on our current understanding of the seed population this makes heavy seeds (Mseed > 103 M⊙) a significantly more likely pathway given that heavy seeds have an abundance pattern than is close to and likely in excess of 10−4 compared to light seeds. Finally, we examine the current state-of-the-art in numerical calculations and recent observations and plot a path forward for near-future advances in both domains.
Candidate young stellar objects in the S-cluster: Kinematic analysis of a sub...Sérgio Sacani
Context. The observation of several L-band emission sources in the S cluster has led to a rich discussion of their nature. However, a definitive answer to the classification of the dusty objects requires an explanation for the detection of compact Doppler-shifted Brγ emission. The ionized hydrogen in combination with the observation of mid-infrared L-band continuum emission suggests that most of these sources are embedded in a dusty envelope. These embedded sources are part of the S-cluster, and their relationship to the S-stars is still under debate. To date, the question of the origin of these two populations has been vague, although all explanations favor migration processes for the individual cluster members. Aims. This work revisits the S-cluster and its dusty members orbiting the supermassive black hole SgrA* on bound Keplerian orbits from a kinematic perspective. The aim is to explore the Keplerian parameters for patterns that might imply a nonrandom distribution of the sample. Additionally, various analytical aspects are considered to address the nature of the dusty sources. Methods. Based on the photometric analysis, we estimated the individual H−K and K−L colors for the source sample and compared the results to known cluster members. The classification revealed a noticeable contrast between the S-stars and the dusty sources. To fit the flux-density distribution, we utilized the radiative transfer code HYPERION and implemented a young stellar object Class I model. We obtained the position angle from the Keplerian fit results; additionally, we analyzed the distribution of the inclinations and the longitudes of the ascending node. Results. The colors of the dusty sources suggest a stellar nature consistent with the spectral energy distribution in the near and midinfrared domains. Furthermore, the evaporation timescales of dusty and gaseous clumps in the vicinity of SgrA* are much shorter ( 2yr) than the epochs covered by the observations (≈15yr). In addition to the strong evidence for the stellar classification of the D-sources, we also find a clear disk-like pattern following the arrangements of S-stars proposed in the literature. Furthermore, we find a global intrinsic inclination for all dusty sources of 60 ± 20◦, implying a common formation process. Conclusions. The pattern of the dusty sources manifested in the distribution of the position angles, inclinations, and longitudes of the ascending node strongly suggests two different scenarios: the main-sequence stars and the dusty stellar S-cluster sources share a common formation history or migrated with a similar formation channel in the vicinity of SgrA*. Alternatively, the gravitational influence of SgrA* in combination with a massive perturber, such as a putative intermediate mass black hole in the IRS 13 cluster, forces the dusty objects and S-stars to follow a particular orbital arrangement. Key words. stars: black holes– stars: formation– Galaxy: center– galaxies: star formation
TOPIC OF DISCUSSION: CENTRIFUGATION SLIDESHARE.pptxshubhijain836
Centrifugation is a powerful technique used in laboratories to separate components of a heterogeneous mixture based on their density. This process utilizes centrifugal force to rapidly spin samples, causing denser particles to migrate outward more quickly than lighter ones. As a result, distinct layers form within the sample tube, allowing for easy isolation and purification of target substances.
Order : Trombidiformes (Acarina) Class : Arachnida
Mites normally feed on the undersurface of the leaves but the symptoms are more easily seen on the uppersurface.
Tetranychids produce blotching (Spots) on the leaf-surface.
Tarsonemids and Eriophyids produce distortion (twist), puckering (Folds) or stunting (Short) of leaves.
Eriophyids produce distinct galls or blisters (fluid-filled sac in the outer layer)
Rodents, Birds and locust_Pests of crops.pdfPirithiRaju
Mole rat or Lesser bandicoot rat, Bandicotabengalensis
•Head -round and broad muzzle
•Tail -shorter than head, body
•Prefers damp areas
•Burrows with scooped soil before entrance
•Potential rat, one pair can produce more than 800 offspringsin one year
Mapping the Growth of Supermassive Black Holes as a Function of Galaxy Stella...Sérgio Sacani
The growth of supermassive black holes is strongly linked to their galaxies. It has been shown that the population
mean black hole accretion rate (BHAR) primarily correlates with the galaxy stellar mass (Må) and redshift for the
general galaxy population. This work aims to provide the best measurements of BHAR as a function of Må and
redshift over ranges of 109.5 < Må < 1012 Me and z < 4. We compile an unprecedentedly large sample with 8000
active galactic nuclei (AGNs) and 1.3 million normal galaxies from nine high-quality survey fields following a
wedding cake design. We further develop a semiparametric Bayesian method that can reasonably estimate BHAR
and the corresponding uncertainties, even for sparsely populated regions in the parameter space. BHAR is
constrained by X-ray surveys sampling the AGN accretion power and UV-to-infrared multiwavelength surveys
sampling the galaxy population. Our results can independently predict the X-ray luminosity function (XLF) from
the galaxy stellar mass function (SMF), and the prediction is consistent with the observed XLF. We also try adding
external constraints from the observed SMF and XLF. We further measure BHAR for star-forming and quiescent
galaxies and show that star-forming BHAR is generally larger than or at least comparable to the quiescent BHAR.
Unified Astronomy Thesaurus concepts: Supermassive black holes (1663); X-ray active galactic nuclei (2035);
Galaxies (573)
BIRDS DIVERSITY OF SOOTEA BISWANATH ASSAM.ppt.pptxgoluk9330
Ahota Beel, nestled in Sootea Biswanath Assam , is celebrated for its extraordinary diversity of bird species. This wetland sanctuary supports a myriad of avian residents and migrants alike. Visitors can admire the elegant flights of migratory species such as the Northern Pintail and Eurasian Wigeon, alongside resident birds including the Asian Openbill and Pheasant-tailed Jacana. With its tranquil scenery and varied habitats, Ahota Beel offers a perfect haven for birdwatchers to appreciate and study the vibrant birdlife that thrives in this natural refuge.