The points of rhetorical analysis that you mention early in your paper are good elements to start with, but you will need to explain their effects in terms of their rhetorical force, their ability to affect how a reader approaches or thinks about the article's topic. You seem to forget that you meant to discuss pathos, ethos, and logos appeals, and instead you develop your analysis in terms of the argument's content, not its form. As you revise, focus your analysis on the rhetorical elements of the article - word choice, style, voice, tone, appeals to a reader's emotions or reasoning, significance of evidence used to support key arguments, etc. - and review the sample rhetorical analysis I posted on our Blackboard course page! You write very well, I think the next thing to focus on now are subject-verb agreement and missing articles. Please make sure that you take one or more drafts to the Writing Center as you revise! ________________________________________________________________________________ http://www.nytimes.com/2007/04/09/world/asia/09iht-englede.1.5198685.html?pagewanted=all&_r=1& _______________________________________________________________________________ Around the world, the English language is being used for communication among people who come from various language backgrounds--in fact, a majority of English users today grew up speaking other languages. As a result of these language contacts, the English language itself is changing its shape. While some people resist change, there is not much any individual--or a group of people--can do to reverse the trend. In fact, no one owns the language. Yet, people have various views about what English is or should be. One way to understand different perspectives on an issue is to conduct a rhetorical analysis of texts--spoken or written. Rhetorical analysis is a way of analyzing what the text can tell us not only about the subject and argument strategies but also about the interrelationship among the writer, the audience, the genre and arguments as well as the cultural values of the writer and of the knowledge community. For this writing project, write a rhetorical analysis essay (a kind of critical analysis essay) that examines an argument about English as a global language. Start by identifying a text that presents an argument about global English. The text can be of any genre--including newspaper editorial, opinion sections of newspapers or magazines, blogs, websites, advertisements, signs, posters, and so on. (Keep in mind that analyzing short texts could require more effort in interpreting and explaining the text and its context.) Once you have identified the text for analysis, explore the text and its context by considering the following questions: What is the writer’s purpose in writing the text? What kind of situation is the text responding to? Who is the writer? How does the writer establish his or her credibility? What is the writer’s attitude toward the subject? How do yo.

1. The points of rhetorical analysis that you mention early in your
paper are good elements to start with, but you will need to
explain their effects in terms of their rhetorical force, their
ability to affect how a reader approaches or thinks about the
article's topic. You seem to forget that you meant to discuss
pathos, ethos, and logos appeals, and instead you develop your
analysis in terms of the argument's content, not its form. As you
revise, focus your analysis on the rhetorical elements of the
article - word choice, style, voice, tone, appeals to a reader's
emotions or reasoning, significance of evidence used to support
key arguments, etc. - and review the sample rhetorical analysis I
posted on our Blackboard course page!
You write very well, I think the next thing to focus on now are
subject-verb agreement and missing articles. Please make sure
that you take one or more drafts to the Writing Center as you
revise!
_____________________________________________________
___________________________
http://www.nytimes.com/2007/04/09/world/asia/09iht-
englede.1.5198685.html?pagewanted=all&_r=1&
_____________________________________________________
__________________________
Around the world, the English language is being used for
communication among people who come from various language
backgrounds--in fact, a majority of English users today grew up
speaking other languages. As a result of these language
contacts, the English language itself is changing its shape.
While some people resist change, there is not much any
individual--or a group of people--can do to reverse the trend. In
fact, no one owns the language. Yet, people have various views
about what English is or should be.
One way to understand different perspectives on an issue is to
conduct a rhetorical analysis of texts--spoken or written.
Rhetorical analysis
is a way of analyzing what the text can tell us not only about

2. the subject and argument strategies but also about the
interrelationship among the writer, the audience, the genre and
arguments as well as the cultural values of the writer and of the
knowledge community.
For this writing project, write a rhetorical analysis essay (a kind
of critical analysis essay) that examines an argument about
English as a global language. Start by identifying a text that
presents an argument about global English. The text can be of
any genre--including newspaper editorial, opinion sections of
newspapers or magazines, blogs, websites, advertisements,
signs, posters, and so on. (Keep in mind that analyzing short
texts could require more effort in interpreting and explaining
the text and its context.)
Once you have identified the text for analysis, explore the text
and its context by considering the following questions: What is
the writer’s purpose in writing the text? What kind of situation
is the text responding to? Who is the writer? How does the
writer establish his or her credibility? What is the writer’s
attitude toward the subject? How do you know? Who is the
primary audience? Who is the secondary audience? What is the
major argument and how is it being built? What are some of the
supporting arguments? What other arguments or perspectives
are represented? What is the genre and what are some of the
characteristic features that are expected? What are the
characteristics that are actually found in the text? Is the text
effective in communicating the main point to the audience?
What can you say about the values and assumptions that are
shared by members of the knowledge community?
In addition to analyzing the text itself, you may also find it
useful to find out about the medium in which the text was
presented. Explore these and other related questions thoroughly
to generate ideas for your writing.
Your rhetorical analysis should be about
1,000 words in length, written in a 12-point font like Times
New Roman, double-spaced, with 1-inch margins
; also always include your name, ASU ID, class and section

3. number, and date in the top left corner of your first page, as
well as a
List of Works Cited
naming the piece of writing you are analyzing in your Writing
Project, in APA format (see the OWL at Purdue).
You will submit both a rough draft of your paper (on which I
and two of your peers will give you feedback, to be used in your
revisions) and a final draft on Blackboard; I will create the
relevant links in time for you to submit your assignment drafts.
Learning Objectives
In this project, you will learn to
●
Analyze persuasive texts by examining the rhetorical context,
argument strategies and textual features
●
Understand how to analyze the rhetorical features of various
types of texts and images
●
Understand various perspectives on the global spread of the
English language
●
Examine how arguments can be developed and presented to
accomplish a rhetorical purpose
●
Write a critical analysis essay using the framework of rhetorical
analysis
Audience
The audience for this project will be students and scholars of
rhetoric who are interested in learning more about how texts are
used to create meaning and to persuade the audience. It will be

4. especially appealing to readers who are interested in
understanding the changes that are happening to the English
language as a result of the global spread of the language. Keep
in mind that some of the readers may not have read the text
being analyzed--you need to describe the text and its context as
well as its relevant parts for them before analyzing the details.
Consider submitting your rhetorical analysis essay to
Young Scholars in Writing,
a journal dedicated to publishing undergraduate student research
in writing and rhetoric.
http://cas.umkc.edu/english/publications/youngscholarsinwriting
/guidelines.asp
Genre
A rhetorical analysis essay (a kind of critical analysis essay)
analyzes how a text accomplishes its purpose by examining its
purpose, writer’s identity construction, audience characteristics
and needs, and the use of argument strategies and evidence in
the larger context of the writing situation and of the cultural
values and assumptions of the knowledge community.
A rhetorical analysis essay often begins by introducing the text
being analyzed and the context in which it was presented. The
introduction also presents--explicitly or implicitly--the focus of
the analysis or the main argument based on the analysis, which
is usually about the effectiveness of the text in accomplishing
its rhetorical goal or particular ways in which those goals are
accomplished or not accomplished.
Typically, the main part of the essay presents an overview of
the text and its context, followed by the analysis of various
rhetorical features that are relevant to your main argument
presented at the beginning. The analysis may be organized by
different rhetorical features, by the order of the original text, or
by particular effects and how they are created, among other
possibilities.
The essay usually closes by returning to your main argument
and by discussing its significance to the reader of your analysis.
What are the readers to take away from your argument? How

5. would you like them to understand the text you are analyzing
and the subject being discussed in the text? What are the
implications of your analysis in understanding or responding to
the text being analyzed, or in constructing similar texts in the
future?
Genre Examples
Berns, Margie, Jeanelle Barrett, Chak Chan, Yoshiki Chikuma,
Patricia Friedrich, Olga-Maria Hadjidimos, Jill Harney, Kristi
Hislope, David Johnson, Suzanne Kimball, Yvonne Low, Tracey
McHenry, Vivienne Palaiologos, Marnie Petray, Rebecca
Shapiro and Ana Ramirez Shook. “Review Essay:
(Re)experiencing Hegemony: The Linguistic Imperialism of
Robert Phillipson.”
International Journal of Applied Linguistics
8.2 (1998): 271-282. Print.
Clark, Roy Peter. “Why It Worked: A Rhetorical Analysis of
Obama’s Speech on Race.”
Poynter
. 1 Apr. 2008. Web. 24 Jul. 2012. <
http://www.poynter.org/how-tos/newsgathering-
storytelling/writing-tools/88009/why-it-worked-a-rhetorical-
analysis-of-obamas-speech-on-race/
>
Dickinson, Greg. “Joe’s Rhetoric: Finding Authenticity at
Starbucks.”
Rhetoric Society Quarterly
32.4 (2002): 5-27. Print.
Ho, Ngan. “Ninja Assassin Rhetorical Analysis.”
Pretty Asian.
1 Apr. 2011. Web. 27 Jul. 2012. <
http://nganho.wordpress.com/2011/04/01/ninja-assassin-
rhetorical-analysis/
>
Lawansiri, Pokpong. “Analysis: Thailand Needs to Move
Beyond Human Rights Rhetoric.”
asiancorrespondent.com

6. . Siam Voices, 7 Mar. 2011. Web. 27 Jul. 2012. <
http://asiancorrespondent.com/49702/thailand-needs-to-move-
beyond-its-human-rights-rhetoric
>
Readings
Graddol, David.
English Next: Why Global English May Mean the End of
‘English as a Foreign Language’.
London: British Council, 2006. PDF file. <
http://www.britishcouncil.org/learning-research-english-
next.pdf
>
Wallraff, Barbara. “What Global Language?”
The Atlantic Monthly Digital Edition
, Nov. 2000. Web. 24 Jul. 2012. <
http://www.theatlantic.com/past/docs/issues/2000/11/wallraff.ht
m
>
Berns, Margie, Jeanelle Barrett, Chak Chan, Yoshiki Chikuma,
Patricia Friedrich, Olga-Maria Hadjidimos, Jill Harney, Kristi
Hislope, David Johnson, Suzanne Kimball, Yvonne Low, Tracey
McHenry, Vivienne Palaiologos, Marnie Petray, Rebecca
Shapiro and Ana Ramirez Shook. “Review Essay:
(Re)experiencing Hegemony: The Linguistic Imperialism of
Robert Phillipson.”
International Journal of Applied Linguistics
8.2 (1998): 271-282. Print.
Phillipson, Robert. “Linguistics Imperialism Re-Visited--or Re-
Invented: A Rejoinder to a Review Essay.”
International Journal of Applied Linguistics
9.1 (1999): 135-137. Print.
Berns, Margie, Jeanelle Barrett, Chak Chan, Yoshiki Chikuma,
Patricia Friedrich, Olga-Maria Hadjidimos, Jill Harney, Kristi
Hislope, David Johnson, Suzanne Kimball, Yvonne Low, Tracey
McHenry, Vivienne Palaiologos, Marnie Petray, Rebecca
Shapiro and Ana Ramirez Shook. “Hegemonic Discourse

7. Revisited.”
International Journal of Applied Linguistics
9.1 (1999): 138-141. Print.
Berns, Margie, Jeanelle Barrett, Chak Chan, Yoshiki Chikuma,
Patricia Friedrich, Olga-Maria Hadjidimos, Jill Harney, Kristi
Hislope, David Johnson, Suzanne Kimball, Yvonne Low, Tracey
McHenry, Vivienne Palaiologos, Marnie Petray, Rebecca
Shapiro and Ana Ramirez Shook. “A Closing Word.”
International Journal of Applied Linguistics
9.1 (1999): 142. Print.
Phillipson, Robert. “A Closing Word.”
International Journal of Applied Linguistics
9.1 (1999): 142. Print.