The document summarizes ideas for a music video pitch, including drawing from theories about lyrics matching visuals. It identifies the target audience as those aged 16-25 who are likely college students interested in music magazines and bands like Kasabian and Snow Patrol. Safety issues are noted for filming in a forest at night, such as risks of slipping, tripping, or not seeing hazards in long grass. Examples of similar music videos with forest or moon themes are provided.

1. The Pitch

3. Theorists names and ideas
• Andrew Goodwin Theory –
Lyrics match visuals
‘I can see a road ahead’
Close up of the artists
, motif style
Sells and promotes the artist

4. Finding his way back
home ( Not predictable
to walk back home
through a field)
Redundancy and Entropy
Chasing the moon across
the sky

5. Examples of similar ideas/concepts
Backlighting
http://www.youtube.com/watch?v=ScfQ
DcFYUvQ
Singer is Narrative
http://www.youtube.com/wat
ch?v=KMihKmoYfe8
Storyline
Vampire diaries Setting in forest, werewolfs ( Moon)
http://www.youtube.com/watch?v=kU0E0zPaBQk
&feature=related

6. Health and Safety Issues
Could slip and fall down a hill.
Could trip over something on the forest
floor such as a tree root
You could trip over something you cant see
in the long grass

7. Target Audience
• Around 16-25, unisex but perhaps slightly veering to
a more male audience.
• Most likely to be College/university students.
• Middle class- C1/C2 demographic.
• Disposable income spent on leisure time and going
out.
• Media interests would be music magazines like
Karrang and NME. Music bands such as Kasabian,
Snow Patrol, The Script, Muse etc.
• Buying Habits mostly likely to be spent on gigs,
magazines, styling products, clothing, music
downloading and alcohol.
• They are explorers and hedonists who is looking for
fun and a good time and seeks individualism.

8. The song piece we are going to be using is
MyFutureLies – Chasing the moon
http://www.youtube.com/wat
ch?v=cQad76-QGq0