The document is a proposal from Lori Pratt, an independent marketing consultant, to redesign the website for The Perk Card company. The proposal outlines 3 phases of work: 1) researching competitor websites and designing pages for the new site, 2) creating a comprehensive site map, and 3) developing content for each page. It also offers additional services like marketing materials development, image selection, and consulting during the design process. The proposal provides costs and estimated timelines for each phase, with the total project budget not exceeding $1,512. It requests acceptance from The Perk Card president to proceed with the proposed redesign.

1. The Perk Card Website
Redesign Proposal
February 26, 2011
www.theperkcard.com
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2. Project Name:
The Perk Card Website Redesign Proposal – www.theperkcard.com
Date of Proposal Submission:
Sunday, February 27, 2011
Proposed Start Date:
Monday, February 28, 2011
Proposal Requested By: Proposal Prepared & Submitted By:
Derek Thornton, President/CEO Lori Pratt, Independent Marketing Consultant
The PERK Card Inc. 1337 Kamloops Street, Apt. A
P: 604-809-0342 New Westminster, BC, V3M 1V5
Derek@theperkcard.com P: 604-544-0473
www.theperkcard.com loripratt@yahoo.ca
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3. Current Website Summary - www.theperkcard.com
The current website for The Perk Card appears to include approximately 11 uniquely designed pages which are
linked and can be accessed through top, bottom, and right-hand side navigation options, along with a variety of
random links on various pages within the site. As a relatively small website, there are far too many navigation options
and links available, which makes it difficult to move through the site or find information with ease.
Compounding to the problems with the over-navigation of the current site for The Perk Card is the number of pages
with multiple names. Despite clicking on links that have different titles, visitors could be routed time after time to only
one page, which is certain to cause confusion and frustration, and is a likely cause of bouncing or exiting the site all
together.
Diagram of Pages Having Multiple Names/Links
Home
About Perk / What is Perk? - (2 page names)
- Features & Benefits
- Supported POS Systems / Supported Systems - (2 page names)
- Testimonials
- Register Now
Total = 11 Unique Pages
Retailers / Register Your Store / Who Supports Perk - (3 page names)
Contact Us / Customer Service - (2 page names)
- Privacy Policy
- Terms of Service
My Account / My Perk Account - (2 page names)
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4. Project Objectives
As an Independent Marketing Consultant, I will assist with the conceptualization and development of an exciting,
newly branded, and redesigned website for The Perk Card and will create positive, efficient, and enjoyable visitor
experiences through improved navigation, increased functionality, more concise information and an array of materials
designed for both new and existing retailers and clients. To achieve these objectives, this project will involve and
include the following:
1. Developing a new site map that can be navigated with ease;
2. Writing appropriate copy for each site page and section;
3. Creating design and branding options through graphic design screen-shot images for various site pages;
4. Suggesting new site features or functionality where required or as appropriate;
5. Working with site designers to ensure the new website meets all anticipated design and branding objectives.
6. Providing regular project updates and management consultation through in-person meetings, email and
phone to ensure work progress, satisfaction, and deadlines are met, budgets are adhered to, and website
objectives are successfully achieved.
Phase 1 Deliverables - New Website Research, Concept & Development
This phase will include the following:
Website Concept & Development Research Report - Performing online research to discover, identify, detailing
five (5) well-designed corporate websites (which may or may not be in a similar industry) but work well for the
purpose of conceptualizing new design, branding, or functionality ideas in initiating a new website for The Perk
Card. Using the information gathered, a summary report will be prepared and presented as a combination of
‘capture screen’ images, URL addresses, and written descriptions explaining the relevance, application, and other
key design or branding concepts could be applied and/or integrated into the development of the new website for
The Perk Card.
Graphic design and copy/content development for four (4) website pages: Home, About Perk, Card
Clients and Retailers. (Complete “Screen Shot” type graphic layouts)
Approximate Time Required: 40 Hours
Cost to Complete Phase 1: $1200.00
To be paid in four (4) equal installments, as follows:
- $250.00 upon agreement and initiation of work
- $250.00 upon completion of Website Concept & Development Research Report
- $250.00 upon completion and presentation of two (2) website page layouts
- $250.00 upon completion and presentation of two (2) website page layouts
Estimated Dates of Completion (providing quick approval of this proposal):
- Website Concept & Development Research Report: Thursday, March 3, 2011
- 2 Website Page Layouts: Tuesday, March 8, 2011
- 2 Website Page Layouts: Friday, March 11, 2011
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5. Phase 2 Deliverables - Comprehensive Site Map Development
This phase will include the following:
Comprehensive Site Map Development – Using a combination of flowcharts, graphic images and detailed
written descriptions, the site map for The Perk Card’s new website will include a map of the proposed navigation
plan, all pages that will be included within the site, each page’s functionality requirements (if any), and how all
pages should be linked to one another.
Approximate Time Required: 6 Hours
Cost to Complete Phase 2: $180.00
Estimated Dates of Completion (providing quick approval of this phase) - Monday, March 14
Phase 3 Deliverables - Site Content & Copy Development
This phase will include the following:
Page-By-Page Content & Copy Development – Utilizing Excel spreadsheets and/or Word documents to
organize and provide instructions for each page’s development, all content and copy will be developed for each
page approved in per the Site Map developed in Phase 2.
Approximate Time Required: TBD – Depends on # of pages required
Cost to Complete Phase 3: $30.00 per hour
Estimated Dates of Completion (providing quick approval of this phase) - TBD
Additional Services – As Required
Additional Marketing Collateral Consultation/Development
To include copy, content, editing and/or graphic development for a wide array of promotional materials (i.e. Print
Stationary, Point-of-Sale Materials, Sales Support Collateral, Direct Mail, Website Development, Email Marketing,
Social Media Marketing, Blogging, Newsletters, or other types of promotional requirements as needed.
Imagery Selection & Style
To include selection of appropriate photos and images to be purchased (or graphically developed) to complete and
complement the look and feel of The Perk Card’s new website. Also included would be the itemization or photo or
graphic purchasing costs, development quotes, information regarding royalty rights, etc. In addition, clear instruction
regarding where to use images would be developed and provided.
Web Development – Progress Consultation
To include in-person and/or remote consultation(s) as required with appointed web developer/designer tol ensure the
integrity of the proposed and intended image, branding, functionality, and direction of The Perk Card’s new website is
achieved as intended. This phase could include written evaluation, edits and instructions depending on needs (i.e.
upon page or sectional developments are completed).
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6. ACCEPTANCE OF PROPOSAL:
With acceptance of this Proposal, Lori Pratt is authorized to proceed with services for this Project, as described in this
Proposal.
______
Derek Thornton Date of Acceptance
______
Lori Pratt Date of Acceptance
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