Learnings from Advertising Week 2011

2. horizontal process

3. horizontal process

4. horizontal process

5. horizontal process

6. horizontal process

7. horizontal process

8. vertical process

9. vertical process

10. vertical process
Distribution

11. vertical process
Distribution
Glass
producers

12. vertical process
Distribution
Glass
producers
Farms

13. vertical process
Distribution
Glass
producers
Farms

14. Ecosystem of value

15. Ecosystem of value

16. Ecosystem of value

17. Ecosystem of value

18. Ecosystem of value

19. Ecosystem of value

20. Ecosystem of value

21. Ecosystem of value

22. Ecosystem of value

23. Ecosystem of value
The type of system we should implement

24. How diverse must we get before
we get good?

25. Madison Avenue Silicon Valley
Big Idea Prototype
Competition Collaboration
. .
. .
. .
Awards Reward

26. Madison Avenue Silicon Valley
Big Idea Prototype
Competition Collaboration
. .
. .
. .
Awards Reward

27. Click to see the video
an example of “Ecosystem of Value”
http://nikerunning.nike.com/nikeos/p/nikeplus/en_US/plus/#//dashboard/

28. Click to see the video

29. The next nine years:
function integrated agency