The presentation analyzes whether Fit n Well should expand into New Zealand's fitness market. It finds that while competitors like Les Mills are well established, gym membership in New Zealand has grown 50% over 20 years. New Zealand also faces obesity issues, showing a market for gyms. The recommendation is that Fit n Well can succeed in New Zealand by gradually expanding, advertising to make customers aware, and offering incentives to attract trial memberships. Expanding would allow Fit n Well to profit from New Zealand's growing gym-going population.

1. THE NEW ZEALAND FITNESS
INDUSTRY-POWER POINT
PRESENTATION

2. To Bill and Shirley Armstrong
 The following presentation will hopefully
assist you in whether or not to expand Fit n
Well into New Zealand, with regard to the
future success within ones business.

3. Key issues that we will be
addressing are:
 Competition within the market
 New Zealand health concerns
 Are New Zealanders going to the gym

4. Competition within the market
 The major competitors (Les Mills)-
Established in 1968 in New Zealand.
 Club Physical- Family owned and operating
for 27 years in New Zealand.

5. Advertise your success in
Australia to the New Zealand
public!!!!
 Fit n Well would attract new and old gym
members to join a fresh new gym.

6. Health concerns in New Zealand
 New Zealand is facing a huge health
epidemic-Obesity with:
 1 in 3 adults being over weight
 1 in 4 are obese

7. BUT

8. Are New Zealanders interested
in going to the gym????
 YES, they are as there are currently over
410,000 gym members in New Zealand.
600000
400000 # of gym
200000 memberships in
New Zealand
0
1989 1999 2009
 Over the last 20 years there has been a 50%
increase in total gym memberships in New
Zealand.

9. Fit n Well ‘n’ New Zealand
 Fit n well has huge potential to succeed in
New Zealand, if ALL THE RIGHT STEPS ARE
TAKEN when expanding into New Zealand.

10. Should Fit ‘n’ Well expand
into New Zealand????

11. Recommendations
 Fit n Well should expand into New Zealand.
 There is a market for your business to
succeed in.
 New Zealanders are interested and willing to
pay for memberships.
 Rates of overweight and obese New
Zealanders are continuing to increase gives
Fit n Well a large market to be profitable in.

12. Keys to success
 Expand fit n Well into New Zealand gradually-
If it fails you can walk away with minimal
money lost, or continue to expand if it takes
of.
 Advertising and surveys-Make the public
aware of you.
 Find out the publics expectations, wants and
needs.

13. Keys to success
 Incentives to attract possible future
customers, such as a free trail or a discounted
membership.

14. Fit ‘n’ Well
 Hopefully this presentation has helped you in
making a decision in whether to expand Fit ‘n’
Well in New Zealand.
 Wishing you every success in your business
venture.

15.  This has been a presentation
brought to you by Nathan
Muthoo.