The document discusses principles and techniques for improving survey design through "Surveytainment". Surveytainment aims to enhance the survey experience for participants through improved questionnaire design, which leads to better data quality and comparability of results. It presents studies that show offering monetary incentives and designing more appealing surveys can increase participation rates and satisfaction. However, incentives may not be needed if the survey itself is interesting and engaging for participants. The optimal design balances the length of the survey, incentives provided, and making the questions appealing.

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2. WHAT DO WE MEAN WITH
GOOD QUESTIONNAIRE DESIGN
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3. PRINCIPLES OF SURVEYTAINMENT
COMPARABILITY
BETTER ENHANCED OF RESULTS
DATA SURVEY
QUALITY EXPERIENCE + BETTER DATA QUALITY
+ ENHANCED SURVEY
EXPERIENCE
COMPARABILITY
= SURVEYTAINMENT
OF RESULTS
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4. TECHNIQUES OF SURVEYTAINMENT
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5. ASSESSING THE MONETARY VALUE
HOW MUCH DO WE STILL
ARE CLIENTS NEED MONETARY
WILLING TO INCENTIVES AS
PAY FOR IT? BETTER ENHANCED A MOTIVATOR?
DATA SURVEY
QUALITY EXPERIENCE
COMPARABILITY
OF RESULTS
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6. satisfaction = f (incentive, appeal of survey)
INCENTIVE INCENTIVE
THRESHOLD OF
PARTICIPATION
APPEAL OF
SURVEY
APPEAL OF
SURVEY
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7. HOW CAN WE ASSESS THE
SECRET FORMULA
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8. STUDY #1 STUDY #2
1,0 1,0
1,33
QUESTIONNAIRE 1,43 1,43
1,54
DESIGN
SECRET
FORMULA
MONETARY VALUE
40 ct.
per interview
5,0 5,0
STANDARD SURVEYTAINMENT STANDARD SURVEYTAINMENT
(n = 503) (n = 501) (n = 194) (n = 196)
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11. … BECAUSE IN OUR PANEL THE INCENTIVE DEPENDS ON THE LOI
SURVEY-
1,0 STANDARD
TAINMENT
LENGTH OF INTERVIEW
14 min 16 min
CORRESPONDING INCENTIVE
<
BUT PERCEIVED LENGTH
5,0 1,6 1,5
STANDARD SURVEYTAINMENT
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12. satisfaction = f (incentive, appeal of survey, length of interview)
THRESHOLD OF
PARTICIPATION
INCENTIVE INCENTIVE
APPEAL OF
SURVEY
APPEAL OF
SURVEY
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13. STUDY #3: THE SENSELESS TASK
LOI 5 min LOI 7,5 min LOI 10 min
10 BP (1,00 €)
5 BP (0,50 €)
n = 600; Completion Rate < 50%
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