1. Free Report Published by:
Thumb Screen Mobile
www.thumbscreenmobile.com
admin@thumbscreenmobile.com
Thumb Screen Mobile www.thumbscreenmobile.com admin@thumbscreenmobile.com
2. 1. No Fluff, Just Facts.
a. Consumers are now spending more time on their Mobile Apps than the Web.
i. 81 Minutes per day on Apps
ii. 74 Minutes a day on the Web
2. Mobile Apps beat out Mobile Web among Android users.
3. In just 3 years there have been over 20 Billion I-Phone and Android Apps downloaded.
4. An MTV Research Report revealed the following facts, including that the Mobile App addiction is
stronger than a coffee or soda addiction.
a. 83% of daily App users admit to being addicted to their Apps.
b. 69% of men and 68% of women stated that they would give up their favorite news
channel for a year before they gave up their Apps.
c. 68% said the same about coffee
d. 91% said that Apps expose them to new things.
e. 77% consider their Apps like personal assistants
f. 75% stated their Apps give them time to relax.
g. 73% stated that Apps allow them to connect.
h. 70% stated that Apps make their life better.
iPhone Sales in Millions
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3. Consumers Prefer Mobile Apps over Mobile Web
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5. 8 Tips for launching and promoting your new App:
1. Define your Goals and Success: It is important that you define “success” prior to the
launch so that you have measurable data for you R.O.I.
2. Create a Video: A video is a great way to promote your App, allow consumers to view
your prime features and allow you to demonstrate the value of your App.
3. The Check and Triple Check your Content, images, videos, call to actions and themes.
You don’t want to see errors in your App after the launch. Remember that Mobile App
Development companies typically do not edit. They put up what you send. Although
they should catch and make you aware of obvious mistakes.
4. Press Release: Do it yourself or hire someone to put together a nice press release and
get it out to the local press announcing your launch.
5. Tap into your Existing Network: You should be using all your social media, email lists and
your web site to announce the launch of your App. It should be a scheduled mass
promotion. Also you will want to promote it through these mediums more than once.
Try 2 times per week on your email and once or twice a day on your social network.
6. Paid Advertising: Local SEO and Search should be a primary focus to help push your App
to as many consumers as possible.
7. Don’t Drop the Press: Do an “after the launch” press release. Focus in on the value your
App has brought to the consumers.
8. Don’t Drop the Promoting: Now that the App is launched, you should be hitting your
social and email on a regular schedule. You should also be promoting your App
throughout your location and in everything you put out to the world.
Thumb Screen Mobile www.thumbscreenmobile.com admin@thumbscreenmobile.com
6. About the Author of this report: Thumb Screen Mobile is a Mobile App Development and Management
Firm specializing in bringing affordable and revenue driving Apps to Businesses, Non-Profits and
Educators. Thumb Screen Mobile produces and Manages Apps for our Clients typically for no-
development cost and a low monthly fee:
www.thumbscreenmobile.com
admin@thumbscreenmobile.com
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