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Emotion
LogicTrust
(Pathos)
(Logos)(Ethos)
VISUAL RHETORIC
the case for
Aristotle’s
Rhetorical Triangle
Emotion
LogicCredibility
Aristotle’s
Rhetorical Triangle
Emotion
Credibility Logic
Most Presentations Focus
Way Too Much On This
Aristotle’s
Rhetorical Triangle
Emotion
Credibility Logic
And End Up With
Slides Like This
Would this ad make you
want a Big Mac?
POINT
≠
POINT
Sense
MAKING A
MAKING
Aristotle’s
Rhetorical Triangle
Logic
Emotion
Credibility
It’s Impossible toMake an ImpactWithout Appealingto These as Well
⋅
⋅
⋅
Don’t
Just
Tell
ARTICULATE
Why just explain the
Fine Print?..
When you can show the
Big Picture
Pictures are Powerful
They can be loaded with context and meaning.
Data Can Be Visual
When hard numbers are needed, illustrate context graphically.
With So Many Tools...
Why Use Just One?
Thanks For
Reading!
@slide_guy
joe.gelman@me.com
Find Me Online:

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The Case for Visual Rhetoric