iStrategy - 25 Big Ideas for Connecting Digital & Physical

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  • http://www.digitalbuzzblog.com/o-boticario-interactive-print-ad-makeup-tutorial/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+DigitalBuzzBlog+%28Digital+Buzz+Blog%29 \n
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  • http://www.youtube.com/watch?v=47_8OopgUlo\n
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  • http://mediadecoder.blogs.nytimes.com/2012/09/23/using-twitter-to-promote-the-fall-tv-season/\n\n
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  • Kooaba helped develop an interactive catalog for SportScheck, a German sportswear company using image recognition, and API integration with the company’s existing app. Users browse the catalog and take photos of their favorite images using their smartphone. Once the photo is taken, the user is taken to a mobile shopping portal where they complete the purchase process.\nThe idea is to link traditional channels of merchandising to online points of purchase.\n
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  • Retail giant Wal-Mart opened temporary pop-up shops for the upcoming holiday season. The goal is to drive shoppers to the company website by showing a curated selection of display-only toys and electronics.Shoppers can browse the items and order them online, within the pop-up store, integrating the online and offline shopping experience. Customers can choose between home delivery or schedule a pickup at a Wal-Mart location.\n
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  • http://mobile.theverge.com/2012/5/6/3002270/fashion-like-facebook-brazil-cea-clothes?utm_source=dlvr.it&utm_medium=twitter\n\n
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  • http://bbbsystems.blogspot.com/2011/11/chilis-runs-successful-qr-code-campaign.html\nhttp://www.mobilecommercedaily.com/2011/11/14/chili%E2%80%99s-cause-marketing-effort-results-in-291000-qr-code-scans\n\nhttp://bethgsanders.com/5-things-to-learn-from-chilis-mobile-marketing/\n
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  • http://www.youtube.com/watch?v=D0ojxzS1fCw\n
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  • http://adsoftheworld.com/media/outdoor/granatapet_snack_check\n
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  • Gap’s recent location-based ad campaign tied physical ads to virtual ones, combining traditional transit ads with geo-fencing technology. From 2/20 to 3/6, bus stops and other public transportation in New York, San Francisco, and Chicago were equipped with standard poster ads and geo-fences around the ads, which activated ads within Words with Friends which served up coupons within the game.\n
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  • http://www.gamefront.com/virtual-sims-2-designer-produces-real-world-hm-fashion/\n
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  • http://www.gamefront.com/virtual-sims-2-designer-produces-real-world-hm-fashion/\n
  • http://www.youtube.com/watch?v=rfQqh7iCcOU\n
  • http://www.gamefront.com/virtual-sims-2-designer-produces-real-world-hm-fashion/\n
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  • smart refrigerator w/ app component\nthesalt/2012/05/03/151968878/the-smart-fridge-finds-the-lost-lettuce-for-a-price\nhttp://ces.cnet.com/8301-33373_1-57355380/lg-smart-refrigerator-grows-a-brain/\nhttp://www.lgnewsroom.com/ces2012/view.php?product_code=95&product_type=95&post_index=1828\nThe LG Smart Refrigerator has French doors and an LCD panel that gives you access to online shopping, a grocery list, calendars, and photos. You can scan your groceries into the system to track them as they get old and moldy.\n\nAll of this fun stuff hooks up with your smartphone so you can get menu suggestions, check expiration dates, and see if you're running low on Cheez Whiz.\n\n
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  • http://vimeo.com/46857169\n
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  • \nhttp://www.youtube.com/watch?v=RQuetsRNYHw\n\n
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  • http://www.heraldsun.com.au/technology/smart-phone-to-avoid-queues-in-supermarkets/story-fn7celvh-1226410624726 General Motors has filed for a patent where highway billboards are designed to show ads that are relevant to the driver using data collected from their OnStar in-vehicle system. GM and OnStar has specified that the billboards would only collect information regarding the destination inputted by the driver. The data is anonymous and is immediately deleted after from the ad server. Supermarkets without checkout queues were heralded by the head of Coles in a move that would radically change the shopping landscape in Australia. Radio tags on grocery items would be read as you leave the shop and the bill paid via smartphone from your credit card. “The smart phone is going to be so much more important to people going forward,” Coles managing director Ian McLeod said at a retail forum in Sydney. “I can envisage stores where people have all their credit details in their phone and are able to pay without physically having to go to checkout counters.”\nWhile such an idea would be unprecedented domestically, it comes with a global precedent. German shopping outlet Metro recently adopted a system where a radio frequency identification tag was printed on to items and was able to transmit information about a trolley’s contents. Using credit cards synched to mobile devices, the transaction would then immediately be charged to the linked account.“All the information we need would be on the phone data base and we could recognise you as you walk in,” Mr McLeod said. RFID tags are already used widely in passports, library books and gadgets that let cars drive through tollbooths without cash. Fat Prophets senior analyst Greg Fraser said if Coles decided to go down this path, it would be “hugely significant”. “It would be significant because both Woolworths and Coles have successfully trialled self-check out and the acceptance of that technology is growing,” Mr Fraser said. “Anything that helps customer service is a winner and if it makes the time spent in a grocery store less, it would be a quantum step forward.” The plan comes as a leading retail survey found Australians are increasingly using technology to help them shop, with nearly 40 per cent having used a smart phone or an iPad to shop.\nThe Australian National Retailers Association survey of 1000 people showed 38 per cent used a phone or iPad to compare prices in the past six months, compared with 27 per cent late last year.\nBig W director Julie Coates said yesterday the department store had released an app last week for its toy department so customers could layby as well as purchase items.\n“No other retailer in the world has an app where you can purchase and layby,” she told a Sydney business lunch yesterday.\n“In our businesses we are doing innovative things but we don’t talk about it enough.”\nShe said it was likely that in the future department stores could be more like showrooms, where customers could inspect products before buying online.\n\n
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  • http://techland.time.com/2011/09/19/foldit-gamers-solve-aids-puzzle-that-baffled-scientists-for-decade/ \n
  • iStrategy - 25 Big Ideas for Connecting Digital & Physical

    1. 1. 25 Big Ideas forConnecting Digital& Physical@NICOLA_SMITH22
    2. 2. 25 Big Ideas forConnecting Digital& Physical@NICOLA_SMITH22
    3. 3. 20 Big Ideas forConnecting Digital& Physical@NICOLA_SMITH22
    4. 4. We build too many wallsand not enough bridges. Isaac Newton
    5. 5. IN-HOME
    6. 6. IN-HOME
    7. 7. IN-HOME Computer Tablet Mobile Connected TV PrintConnected Products/Appliances Gaming Devices
    8. 8. IN-HOME IN-STORE Computer Tablet Mobile Connected TV PrintConnected Products/Appliances Gaming Devices
    9. 9. IN-HOME IN-STORE Computer Tablet Mobile Connected TV PrintConnected Products/Appliances Gaming Devices
    10. 10. IN-HOME IN-STORE Computer Mobile Tablet Touchscreens Mobile Kiosks Connected TV Storefronts Print POP SignageConnected Products/Appliances Tablet Gaming Devices Mobile Wallet
    11. 11. IN-HOME IN-STORE OUT OF HOME Computer Mobile Tablet Touchscreens Mobile Kiosks Connected TV Storefronts Print POP SignageConnected Products/Appliances Tablet Gaming Devices Mobile Wallet
    12. 12. IN-HOME IN-STORE OUT OF HOME Computer Mobile Tablet Touchscreens Mobile Kiosks Connected TV Storefronts Print POP SignageConnected Products/Appliances Tablet Gaming Devices Mobile Wallet
    13. 13. IN-HOME IN-STORE OUT OF HOME Computer Mobile Billboards Tablet Touchscreens Mobile Mobile Kiosks Projection Mapping Connected TV Storefronts Kiosks Print POP Signage DOOH ScreensConnected Products/Appliances Tablet Print Gaming Devices Mobile Wallet
    14. 14. The 3 C’s
    15. 15. The 3 C’sCONTENT - Brands are now content creators and curators;different interaction points offer opportunities for different types ofcontent
    16. 16. The 3 C’sCONTENT - Brands are now content creators and curators;different interaction points offer opportunities for different types ofcontentCUSTOMIZATION - Personalization of content and messagingcan help to create relevant connections; the more relevant, the moreimpactful
    17. 17. The 3 C’sCONTENT - Brands are now content creators and curators;different interaction points offer opportunities for different types ofcontentCUSTOMIZATION - Personalization of content and messagingcan help to create relevant connections; the more relevant, the moreimpactfulCONTEXT - What are the circumstances in which it makes themost sense for users to interactive with your brand or messaging?
    18. 18. IN-HOME
    19. 19. #1 INTERACTIVE PRINT ADS
    20. 20. #2 ONLINE VIDEO CAN PROMOTE PHYSICAL CONTENT
    21. 21. #3EXPERIMENT WITH DIGITAL PAPER
    22. 22. #4 TURN DIGITAL ASPIRATION INTO REAL WORLD INSPIRATION
    23. 23. #5 EXTEND YOUR 30 SECOND SPOT INTO THE DIGITAL SPACE
    24. 24. #6 FROM PHYSICAL CATALOGUE TO MOBILE PURCHASE
    25. 25. IN-STORE
    26. 26. #7 THE NEW ROLE OF RETAIL
    27. 27. #8 POP-UP STORES FOR ECOMMERCE
    28. 28. #9 AUGMENT THE DRESSING ROOM EXPERIENCE
    29. 29. #10 DIGITAL “LIKES” = REAL WORLD INFLUENCE
    30. 30. #11 INSTANT “BUY AND TELL”
    31. 31. haul |hôl| (noun; verb)a testimonial video, or the act of creating a videothat shows off a new purchase; this can be thepurchase of a product or service, and is generallyshared via social media:she was so stoked with her fabulous new eyemakeup, she couldn’t wait to haul it.
    32. 32. haul |hôl| (noun; verb)a testimonial video, or the act of creating a videothat shows off a new purchase; this can be thepurchase of a product or service, and is generallyshared via social media:she was so stoked with her fabulous new eyemakeup, she couldn’t wait to haul it.
    33. 33. #12 ENABLE SLACKTIVISM
    34. 34. OUT OF HOME
    35. 35. #13 AUGMENT THE REAL WORLD
    36. 36. #14 CHECK-IN TO REAL WORLD REWARDS
    37. 37. #15 LOCATION, LOCATION, LOCATION
    38. 38. #16 VIRTUAL SHOPPING IN PHYSICAL SPACES
    39. 39. #17 REAL WORLD “LIKING”
    40. 40. EMERGING
    41. 41. #18ONLINE CREATIVITY = REAL WORLD PRODUCTS
    42. 42. #19 PHYSICAL OBJECTS CONTROL DIGITAL CONTENT
    43. 43. #20 PERSONALIZATION THROUGH 3D PRINTING
    44. 44. Take Aways
    45. 45. Take Aways• Build bridges
    46. 46. Take Aways• Build bridges• One size does NOT fit all
    47. 47. Take Aways• Build bridges• One size does NOT fit all• Context should drive execution
    48. 48. Take Aways• Build bridges• One size does NOT fit all• Context should drive execution• Tailor execution to user expectation
    49. 49. Take Aways• Build bridges• One size does NOT fit all• Context should drive execution• Tailor execution to user expectation• Provide unique utility or experiences
    50. 50. Take Aways• Build bridges• One size does NOT fit all• Context should drive execution• Tailor execution to user expectation• Provide unique utility or experiences• Reserve budget for experimentation and exploration
    51. 51. THANK YOU!@NICOLA_SMITH22
    52. 52. #21 CONNECTIVITY DRIVES UTILITY
    53. 53. #22 TURN PHYSICAL SPACES INTO DIGITAL EXPERIENCES
    54. 54. #23USE DIGITAL TO HELP CUSTOMERS LOOK INSIDE
    55. 55. #24 THE OTHER “MOBILE” DEVICE
    56. 56. #25 GAMING CAN SOLVE REAL WORLD PROBLEMS

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