SlideShare a Scribd company logo
hi
the MISSION   a love story   by Snow Dowd
find your passion
tell your story
form your tribe
share the love
or   sell the love
be open to
what comes back
evolve
the end
everyone likes stories...

  but how do I
make my MISSION
  a love story
             ?
make friends
    with
BRANDING
it’s not as dirty as you may think...
BRAND ≠
          my logo




           Source: Marty Neumeier - the Brand Gap
BRAND ≠
          identity guide




                 Source: Marty Neumeier - the Brand Gap
BRAND ≠
          good stu




                Source: Marty Neumeier - the Brand Gap
*



*BRAND = gut feeling
Source: Marty Neumeier - the Brand Gap
“ ...brand is all about—
 connecting the rational
 and the emotional,
 the theoretical and
 the practical, the logical
 and the magical
 to create a sustainable
 competitive advantage.                                ”
 —SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL
{ beginning }


Create a story

Tell the story


Bring the story to life



                     Source: Siegal + Gale (www.siegelgale.com)
{ middle }


Inform

Inspire


Empower


                       Source: Siegal + Gale (www.siegelgale.com)
{ end }
Evolve so long as you shall thrive...
By you, I mean:
you, your mission, and your tribe
or just
your mission and your tribe
(should you die or step aside)


or just

you
(should it arise
that the mission or the tribe
decides its ending time is neigh...)
{ inspiration }
                  Marty Neumeier
                    The Brand Gap
                         Zag
                The Designful Company

                   Susan Fournier
       Meaning-Based Framework for the Study of
              Consumer-Object Relations




 30 Questions to warm your heart:
            Brand Assessment Questionnaire
http://www.allaboutbranding.com/index.lasso?article=15



                     { me }
       made with love (and Adobe Illustrator)
                   by Snow Dowd
           2 min. POP speech for ARTL 544
      Arts Leadership MFA @ Seattle University

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The mission a love story

  • 1. hi
  • 2. the MISSION a love story by Snow Dowd
  • 7. or sell the love
  • 8. be open to what comes back
  • 11. everyone likes stories... but how do I make my MISSION a love story ?
  • 12. make friends with BRANDING it’s not as dirty as you may think...
  • 13. BRAND ≠ my logo Source: Marty Neumeier - the Brand Gap
  • 14. BRAND ≠ identity guide Source: Marty Neumeier - the Brand Gap
  • 15. BRAND ≠ good stu Source: Marty Neumeier - the Brand Gap
  • 16. * *BRAND = gut feeling Source: Marty Neumeier - the Brand Gap
  • 17. “ ...brand is all about— connecting the rational and the emotional, the theoretical and the practical, the logical and the magical to create a sustainable competitive advantage. ” —SUSAN ROCKRISE, WORLDWIDE CREATIVE DIRECTOR, INTEL
  • 18. { beginning } Create a story Tell the story Bring the story to life Source: Siegal + Gale (www.siegelgale.com)
  • 19. { middle } Inform Inspire Empower Source: Siegal + Gale (www.siegelgale.com)
  • 20. { end } Evolve so long as you shall thrive... By you, I mean: you, your mission, and your tribe or just your mission and your tribe (should you die or step aside) or just you (should it arise that the mission or the tribe decides its ending time is neigh...)
  • 21. { inspiration } Marty Neumeier The Brand Gap Zag The Designful Company Susan Fournier Meaning-Based Framework for the Study of Consumer-Object Relations 30 Questions to warm your heart: Brand Assessment Questionnaire http://www.allaboutbranding.com/index.lasso?article=15 { me } made with love (and Adobe Illustrator) by Snow Dowd 2 min. POP speech for ARTL 544 Arts Leadership MFA @ Seattle University

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