The document discusses different forms of online communication and their properties. It covers ephemeral communication methods like instant messaging and voice chat that disappear when closed compared to more permanent methods like blogs, mailing lists, and websites. It describes key aspects of blogs like reverse chronological posting, archives organized by date and category, and permalinks. Blogs also allow for feedback through comments. The document contrasts mass production and consumption with individual calibration and validation online. It examines speech as private, public or secret and how distribution is shaped by technology, culture and business factors.

1. THE MEDIUM
WITHOUT THE MESSAGE
UNDERSTANDING BLOGGING: TOOLS FOR THOUGHT
Kiran Jonnalagadda, April 19, 2008, Manipal

2. Consider Instant Messaging

3. Consider Instant Messaging
One-on-One

4. Consider Instant Messaging
One-on-One
Invite third person

5. Consider Instant Messaging
One-on-One
Invite third person
Group chat

6. Consider Instant Messaging
One-on-One
Invite third person
Group chat
Hundreds of talkers (Internet Relay Chat)

7. Consider Instant Messaging
One-on-One
Invite third person
Group chat
Hundreds of talkers (Internet Relay Chat)
Close window: gone; ephemeral

9. VOICE / TEXT

10. Linear
Access
VOICE / TEXT

11. Linear
Access
VOICE / TEXT

12. Linear
Access
VOICE / TEXT
Random Random Random Random Random Random Random Random Random
Random Random Random Random Random Random Random Random Random
Random Random Random Random Random Random Random Random Random
Random Random Random Random Random Random Random Random

13. EPHEMERAL

14. ephemeral
adjective
last year’s ephemeral fashions TRANSITORY, transient, fleeting, passing,
short-lived, momentary, brief, short; temporary, impermanent, short-term.
ANTONYM permanent.
EPHEMERAL

15. ephemeral
adjective
last year’s ephemeral fashions TRANSITORY, transient, fleeting, passing,
short-lived, momentary, brief, short; temporary, impermanent, short-term.
ANTONYM permanent.
EPHEMERAL / PERMANENT

16. ephemeral
adjective
last year’s ephemeral fashions TRANSITORY, transient, fleeting, passing,
short-lived, momentary, brief, short; temporary, impermanent, short-term.
ANTONYM permanent.
EPHEMERAL / PERMANENT
Voice

17. ephemeral
adjective
last year’s ephemeral fashions TRANSITORY, transient, fleeting, passing,
short-lived, momentary, brief, short; temporary, impermanent, short-term.
ANTONYM permanent.
EPHEMERAL / PERMANENT
Voice

18. ephemeral
adjective
last year’s ephemeral fashions TRANSITORY, transient, fleeting, passing,
short-lived, momentary, brief, short; temporary, impermanent, short-term.
ANTONYM permanent.
EPHEMERAL / PERMANENT
Voice
Mailing List

19. ephemeral
adjective
last year’s ephemeral fashions TRANSITORY, transient, fleeting, passing,
short-lived, momentary, brief, short; temporary, impermanent, short-term.
ANTONYM permanent.
EPHEMERAL / PERMANENT
Voice
Mailing List
web

20. URL = ACCESS

21. Huge
URL = ACCESS

22. Huge
URL = ACCESS
PROCESS OF DISCOVERY

23. What is a Blog? Technically:
Page of posts
Reverse chronology
Archives:
By Date and by Categorisation
Permalinks
Comments — Feedback loop

24. FEEDBACK LOOP

25. CONVENIENCE
FEEDBACK LOOP

26. CONVENIENCE
FEEDBACK LOOP
CALIBRATION

27. MASS CULTURE

28. MASS PRODUCTION
And Mass Consumption

29. CALIBRATION
& VALIDATION

30. SPEECH:
PRIVATE, PUBLIC, SECRET

31. SPEECH:
PRIVATE, PUBLIC, SECRET

32. DISTRIBUTION

33. DISTRIBUTION:
TECH, CULTURE, BUSINESS