The document discusses mass media and its role in society. It notes that mass media companies release various products like films, magazines, music, newspapers, radio, video games and internet content to inform, entertain and communicate messages to large audiences. However, the primary goal of mass media companies is to generate profit from consumers. The document also suggests that mass media can play on stereotypes in their portrayals and influence the assumptions people make.

1. MASS MEDIA
How...? What...? When...? Where...?
Which…? Who...? Why...?

2. WHO AND WHAT
ARE THEY…?

Any ideas…?

They are a group of companies that release specific
products for an audience.

These products exist in order to inform, entertain
and, generally, communicate a message to many
people.

But, really, these companies exist to make…?

MONEY!!! Our money!

3. MESSAGE
PRODUCT
RESPONSE

4. MEDIA PLATFORMS

Can you think of any media platforms…?

Films

Magazines

Music

Newspapers

Radio

Video games
 The
Internet

5. WHAT DOES THIS IMAGE SUGGEST ABOUT THE MEDIA…?

6. 
You will now see a series of images.

Explain what ‘springs’ to mind when you
see these images.
READY…?

11. WHO IS RESPONSIBLE FOR YOUR
ASSUMPTIONS…?

Answer = YOU

But, the media do not help in these
matters.

They play on stereotypes in order to
make the audience see their way of
thinking.

12. COMEDY CLIP OF ‘GHETTO’ TEENS
(MAD TV)
http://www.youtube.com/watch?v=jZkdcYlOn5M

13. Which media company is the biggest in
the world…?
_ _ _ _
_ _ _ _ _ _

15. 
What do all of these Disney villains have in
common…?
Scar (The Lion King)
Maleficent (Sleeping Beauty)
Queen Grimhilde
(Snow White and the
Seven Dwarves)
Shere Khan (The Jungle Book)
Jafar (Aladdin)

16. ANSWER…

All have a British accent.

What does this tell us about the Walt
Disney Company?

What [possible] impact can these movies
have on young American audiences?

17. DISNEY VILLAINS VIDEO
http://www.youtube.com/watch?v=9Kp2PbPGONg

18. LET’S
SUMMARISE
OUR
LEARNING…