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The marketing guide to navigate social media era
- 2. EXCITE THE CUSTOMER -To excite a customer, you want to represent the customer with an offer that speaks to their interest. EDUCATE THE CUSTOMER -Tell the customer about what their business is and how what you’re doing can benefit them. EXPERIENCE THE PRODUCT OR SERVICE Introduce your product or service to the customer and let them experience the product by showing or presenting how it works. 03/16/2024 2
- 3. INFORMATION CONNECTED NETWORK Is the result of information being spread by business or individuals to social media platforms. Touches the desire for people to connect with other people. Increases interactions among peers through one- on-one interaction as well spread interactions. It can reach many people by simply posting. DYNAMIC TIMELESS The way in which information is communicated through back-and-forth engagement. The ability to engage with customers at the right time and place. To open availability to answer any questions or concerns. 03/16/2024 3 Connected Network Timeless Dynamic Information
- 4. REALIZE NEEDS AVAILABILITY Most people spend half their time on their mobile devices. Use mobile device to attract customers. Customers want the ability to shop any time that they desire. Offering 24/7 services meets this need. PLANNING ATTRACT Customers like convivence and easy ways to access and plan information. Provide them with tools to help with this such as a calendar app. Peek to their interests. Research what people like or what other businesses are doing. 03/16/2024 4
- 5. LISTEN Listening can help marketers pinpoint their objectives. ANALYZE Reviews the information on social media websites and decides if the information can be used in favorable or unfavorable manner. DATA Collected Data allows the ability to create personalized offers that appeals to the customers. 03/16/2024 5
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- 7. 03/16/2024 PITCH DECK 7 • Identify strategies and goals • Identify target audience • Develop the budget • Develop the campaign experiment and engage • Monitor and change
- 8. 03/16/2024 8 1. Social media transforms customer services 2. Social media grows brand awareness 3. Social media helps you brand stay relevant 4. Levels up your sales strategies 5. Builds brand community 6. Empowers employees to become brand advocates 7. Maximize your recruitment efforts with social media 8. Customer and competitor research accessible to all 9. Refine product development
- 9. • Apart of the new age marketing is to excite, educate and experience product or services. • Understand wheel of engagement through information, connected, network ,dynamic timeless. • Recognize ways in which to reach customers. • Understand how to engage your business through realizing their needs, availability, planning and attract. • Understand how to engage customers by listening, analyzing and doing. 03/16/2024 9 sed under CC BY-SA-NC
- 10. 15 social media tips to elevate your marketing strategy. (n.d.). https://www.socialpilot.co/blog/social-media- marketing-tips Grewal, D., & Levy, M. (2022). Digital Marketing Online, Social and Mobile . In Marketing (8th ed., pp. 84–117). essay, MCGrawhill. Pecss. (2023, October 30). The impact of social media on Digital Marketing Strategies. LinkedIn. https://www.linkedin.com/pulse/impact-social-media- digital-marketing-strategies-pecss-ionrf 03/6/2024 10