There are different interpretations of what a business model is. Are there general principles against which a business model representation can be measured?

1. The Many Faces of
Business Model
Innovation

2. Same Concept…Different Interpretations
At a recent start up competition, each entrant
had to present their proposed business model.
The result:
Different interpretations of what a business
model is.

3. What is a business model?
It’s mostly a value proposition and a
distribution channel…

4. What is a business model?
It’s mostly a value proposition and a
distribution channel…with BM stakeholders

5. What is a business model?
Or, it is the logic for generating revenues

6. What is a business model?
…another revenue model

7. What is a business model?
A more sophisticated look at how a firm
generates revenue from prospective clients

8. What is a business model?
It’s a pricing model, sales strategy and value
proposition

9. Many views…but which one is right?

10. Some principles…maybe?
1. A consistent, generalisable logic
…reducible to mathematical models?
2. Flexible, with simple rules
…INPUT  PROCESS  OUTPUT?
3. Zoom able…or potential to show different
levels of detail (abstraction)
4. Understandable
…ultimately it is a device to enhance
common understanding!

11. Some principles…maybe?
My doctoral research project investigates the
nature of business models and the
organisational capabilities that support them.
For more information visit:
www.antoniefourie.com