The Loyalty Games 2014 Question Framework
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Loyalty and Gamification World Championships 2014 Official Question Design Framework. www.TheLoyaltyGames.com
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The Loyalty Games 2014 Question Framework
- 1. CoreGameplayStrategy GameDynamics GameMechanics MotivationandBehaviorDesign SystemsandStructures Problem Identification Players & Personas Narrative & Communication Delivery Platforms 1. Strategic Problem Solving 2. Game Design Thinking 3. Game Theory Business Innovation and Transformation Loyalty,Rewards&Gifting RecommendationEngines MobileandSocialEngagement EmployeeLoyaltyand Recognition Multi-ChannelMarketing Market Research Data-Driven Customer Analytics and Insights Theory and Concepts 1. Strategic Problem Solving 2. Loyalty Strategy & Engagement 3. Marketing & Analytics Customer Innovation and Brand LOYALTY & REWARDS ENTERPRISE GAMIFICATION Official LOYALTY GAMES FrameworkTM for Loyalty and Gamification World Championships 2014 www.TheLoyaltyGames.com