The demands of the 21st century are myriad; but they include the need for digital fluency, global interconnectedness, collaborative research, and public engagement. It is not enough to respond to these demands with technical know-how; rather the richer and deeper traditions of the liberal arts and sciences, with their habits of eloquence, critical thinking, ethical imagination, and intellectual curiosity are required if we are to flourish in the 21st century. Colleges of Liberal Arts and Sciences at our land grant universities are uniquely positioned to respond ethically and with depth and nuance to the hardest problems we face today. Nothing could be more practically expedient than to deepen our commitment to and investment in the liberal arts and sciences, the natural road that leads us to a deeper understanding to our relationships with one another and the world we share.