1) The document outlines the LH (Love-Hate) Theory of instructional design, which proposes that learning occurs through love and hate. Love is associated with long-term learning while hate enables short-term learning. 2) The theory suggests that instructional designers should target learners' needs by making them feel loved and empowered or threatening consequences to motivate learning. 3) The document provides guidance on when to apply design through love versus hate and encourages instructional designers to think holistically and consider multiple factors beyond just content.

1. Instructional Designers Community of India LH Theory Designing for Effective Learning By Abhinava S.N © Abhinava S.N 1 8/22/2009

2. LH Theory Are you a Learner? 8/22/2009 2 © Abhinava S.N YES…?

3. LH Theory 8/22/2009 3 © Abhinava S.N Photography Swimming Kannada Driving Cooking Science What all have you learned? Appreciating Art Math Writing Web Conferencing Dancing Negotiating

4. LH Theory Cool…! Now… How did you learn all this? 8/22/2009 4 © Abhinava S.N I don’t quite know Learning is within us…

5. LH Theory 8/22/2009 5 © Abhinava S.N In College I don’t quite know My last life…! When did you learn? 11:45 AM At Home When I Visited China When I was 3 Years old! Yesterday

6. LH Theory 8/22/2009 6 © Abhinava S.N God told me He was my mentor I don’t quite know Who did you learn from? I saw TV I read a book My friend told me I learned in school I learned at #IDCI ;)

7. LH Theory 8/22/2009 7 © Abhinava S.N In Class No.201 @Home I don’t quite know Where did you learn? The Internet Twitter Feed In Ooty At a Pink Floyd Rock Concert Sitting in front of a camp

8. LH Theory Now… Why did you learn? 8/22/2009 8 © Abhinava S.N

9. LH Theory None of this was ‘Instructionally Designed’ content… 8/22/2009 9 © Abhinava S.N

10. LH Theory What then makes for effective learning…? 8/22/2009 10 © Abhinava S.N

11. LH Theory To Summarize… We learn LOTS of things… We learn through MANY means… We learn ANYTIME… We learn from ANYONE… We learn EVERYWHERE… But MOST importantly… 8/22/2009 11 © Abhinava S.N

12. LH Theory We learn because we HAVE to… We learn because we WANT to… 8/22/2009 12 © Abhinava S.N

13. LH Theory The LH theory… 8/22/2009 13 © Abhinava S.N Erm… LH…?

14. LH Theory Love-Hate Theory 8/22/2009 14 © Abhinava S.N

15. LH Theory WHAT!?! 8/22/2009 15 © Abhinava S.N

16. LH Theory Remember exams in college…? 8/22/2009 16 © Abhinava S.N

17. LH Theory Remember Religion…? 8/22/2009 17 © Abhinava S.N

18. LH Theory Remember Reality Shows…? 8/22/2009 18 © Abhinava S.N

19. LH Theory We learn because we LOVE…!!! …the consequences of learning We learn because we HATE… …the consequences of NOT learning 8/22/2009 19 © Abhinava S.N

20. LH Theory What is Love…? A ‘feel good’ feeling…? Something that is good for us…? Something with which we feel really powerful…? Something without which we feel really sad…? :( 8/22/2009 20 © Abhinava S.N

21. LH Theory What is Hate…? A ‘feel bad’ feeling…? Something that is bad for us…? Something with which we feel really weak…? Something without which we will feel unhappy…? 8/22/2009 21 © Abhinava S.N

22. LH Theory Features of Love… Takes time to build… Is an EXTREMLY strong emotion… Relationship with love remains for a long time… (parents still have a strong influence on us) You are WILLING to make a change where love is there… (Gave up a habit for a loved one?) Learning (Change) is ENABLED through Love… 8/22/2009 22 © Abhinava S.N

23. LH Theory Features of Hate… Hardly takes any time to build… Is an EXTREMLY strong emotion… Relationship with hate remains ONLY as long as the source of hate remains… You are WILLING to make a (temporary) change where hate is there… Will last ONLY for a short time period… 8/22/2009 23 © Abhinava S.N

24. LH Theory The LH Design Model… 8/22/2009 24 © Abhinava S.N

25. LH Theory When will you fall in love? When you are feeling good about yourself… When the TIME is right… (When you are ready for love) When you stand to GAIN… …When a NEED is met. 8/22/2009 25 © Abhinava S.N

26. LH Theory When will you begin to hate? When you are NOT feeling good about yourself… When the TIME is wrong… When you stand to LOOSE… When a NEED is in DANGER…!!! 8/22/2009 26 © Abhinava S.N

27. LH Theory The Trick… Target a NEED… 8/22/2009 27 © Abhinava S.N

28. LH Theory 8/22/2009 28 © Abhinava S.N

29. LH Theory Targeting a need… Make the learner realize they can satiate a need… Create a need if none exists… Make them feel loved… Tell them what they stand to gain… EMPATHIZE…! Feel based design… 8/22/2009 29 © Abhinava S.N

30. LH Theory Targeting a need… Threaten a Need… Create a need (and then threaten it) if none exists… Make them HATE the consequences of NOT doing an action… Tell them what they stand to loose… 8/22/2009 30 © Abhinava S.N

31. LH Theory But… When do I design by Love…!? 8/22/2009 31 © Abhinava S.N

32. LH Theory Designing by love… When the need is to create long term learning When the need is to create long term bond When we have time… Love takes time When the learner CAN love… (or at least is neutral) When the EQ of the learner is high… When there is a LOT to gain… 8/22/2009 32 © Abhinava S.N

33. LH Theory And… When do I design by Hate…!? 8/22/2009 33 © Abhinava S.N

34. LH Theory Designing by Hate… When the need is for quick short term learning… When we don’t have time… When the learner CAN love… (or at least is neutral) When there is adamancy to learn… When there is not much to gain… 8/22/2009 34 © Abhinava S.N

35. LH Theory Fall in Love… Empathize… Care for the learner… It is NOT about YOU… It is all about the learner…! 8/22/2009 35 © Abhinava S.N

36. LH Theory How do I use LH Model to design then…? 8/22/2009 36 © Abhinava S.N

37. LH Theory Learning is a form of Communication Source <–> Medium <–> Receiver 8/22/2009 37 © Abhinava S.N

38. LH Theory Source = Content +ID 8/22/2009 38 © Abhinava S.N

39. LH Theory Medium = Delivery Medium 8/22/2009 39 © Abhinava S.N

40. LH Theory Receiver = Learner + Learning Environment 8/22/2009 40 © Abhinava S.N

41. LH Theory Content + ID Delivery Medium Learner + Learning Environment 8/22/2009 41 © Abhinava S.N

42. LH Theory Designing Love… Concentrate on creating a loving experience UX = I AM LOVED (Apple Tap Counter) Make a source of Love – Company, Voice of Course, Character, GUI, Learning Environment, Company Policy, Reward System, Encouragement Remove all sources of Hate Love the Learner 8/22/2009 42 © Abhinava S.N

43. LH Theory Designing Hate… Create Danger… DO it… Or Else…! Create COMPETITION Create ‘the Learned Class’… If you are not ‘IN’ you are ‘Out’ INFLUENCE Learning Environment Create CONSEQUENCES against not Learning 8/22/2009 43 © Abhinava S.N

44. LH Theory Instructional Design is NOT Content Design Instead…! Be Learning Designers…! 8/22/2009 44 © Abhinava S.N

45. LH Theory Think UI Think HR Think Processes Think Ergonomics Think Finance Think Company Policies Think Psychology Think Human Relations Think Language Think Technology Think Culture Think Young Think Old Think Colors Think Usability Think Good Think Bad Think You Think Me Think Learning…! 8/22/2009 45 © Abhinava S.N Think Beyond Content…

46. LH Theory 8/22/2009 46 © Abhinava S.N Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…! Think…!

47. LH Theory WELCOME… to Design… LH DESIGN… 8/22/2009 47 © Abhinava S.N

48. LH Theory LH DESIGN… Not JUST an ID Skill It is a Life Skill 8/22/2009 48 © Abhinava S.N

49. LH Theory Thank You! Love You… 8/22/2009 49 © Abhinava S.N