The document discusses the next revolution in chiropractic care according to John Leonesio, CEO of The Joint chiropractic franchise. It discusses how joining a chiropractic franchise like The Joint can help with challenges of running a successful solo practice such as start-up costs, marketing, and maintaining consistent care for patients. Experts say franchises alleviate pressures of opening a new business and have a proven successful business model. The Joint in particular offers benefits like affordable membership pricing, efficient practice systems, and strong marketing support.
The document analyzes rental market data from 2006-2010 to identify opportunities in the single-family home market. It finds that foreclosures and short sales led to over 60,000 distressed property transactions from 2010-2011, driving demand for single-family rentals. With over 95,000 prospective renters identified, renters will become buyers as they complete waiting periods for FHA loans. Strategically marketing to renters nearing the end of their lease terms provides agents opportunities to sell more homes to this future wave of buyers.
Little Bear knew she was special because she could feel it in her skin, especially when keeping watch over her Protector at night. While she wanted to know why, she had no way to find out and could only wait patiently. One day, Little Bear saw a baby picture of her Protector and realized she was made from the old quilts that were used in her Protector's mattress as a baby, understanding the generations of love that made her feel special.
Polysource-IT is an experienced software development company located in Ukraine that offers a wide range of custom software services. They have expertise in industries like finance, healthcare, manufacturing, and more. The company provides individualized solutions, strong technical skills, and transparent processes. Key benefits of working with Polysource-IT include their specialized development teams, flexible payment options, and post-production support.
The document analyzes rental market data from 2006-2010 to identify opportunities in the single-family home market. It finds that foreclosures and short sales led to over 60,000 distressed property transactions from 2010-2011, driving demand for single-family rentals. With over 95,000 prospective renters identified, renters will become buyers as they complete waiting periods for FHA loans. Strategically marketing to renters nearing the end of their lease terms provides agents opportunities to sell more homes to this future wave of buyers.
Little Bear knew she was special because she could feel it in her skin, especially when keeping watch over her Protector at night. While she wanted to know why, she had no way to find out and could only wait patiently. One day, Little Bear saw a baby picture of her Protector and realized she was made from the old quilts that were used in her Protector's mattress as a baby, understanding the generations of love that made her feel special.
Polysource-IT is an experienced software development company located in Ukraine that offers a wide range of custom software services. They have expertise in industries like finance, healthcare, manufacturing, and more. The company provides individualized solutions, strong technical skills, and transparent processes. Key benefits of working with Polysource-IT include their specialized development teams, flexible payment options, and post-production support.
The document discusses how utilizing true competition when procuring insurance can save companies on average 33% on their premiums. It explains that the insurance product is inherently adverse to competition due to brokers having relationships with many carriers and the complex nature of insurance. It argues that companies should understand these relationship costs and utilize consultants to establish benchmarks, carefully evaluate bids, and conduct negotiations to maximize savings and advocacy.
This document discusses the importance of focusing on the patient's experience with refractive surgery rather than just the surgeon's experience level. It emphasizes that marketing should aim to create a strong overall experience for patients at every step of their decision-making process and interaction with the surgeon's office. Building a positive brand through excellent customer service, communication, and understanding the patient perspective can help drive word-of-mouth referrals that are so important for refractive practices.
This document provides an overview of career opportunities for career changers as a financial services representative affiliated with MassMutual. It summarizes that representatives help clients achieve financial security through needs-based strategies and comprehensive financial solutions, while also having opportunities for attractive financial rewards, support through training resources, and potential for building their own successful business. Representatives leverage MassMutual's long history and financial strength to serve clients.
This document summarizes an insurance brokerage firm called Assurance. They provide expert solutions, measurable results, and outstanding service from their passionate, fitness-focused, and award-winning employees. They are focused on creating personalized relationships to understand clients' needs and provide bottom-line impacting solutions. They pride themselves on their creative problem-solving abilities and transparency.
From Complexity and Frustration to Simplicity and Effectiveness it is the most viable foundation for discovering new opportunities that build momentum and inspire growth.
1) The refractive surgery market is experiencing declining LASIK volumes as negative publicity and economic factors have impacted consumer interest.
2) Marketing LASIK has proven difficult as consumer behavior is unpredictable and influenced by many variables outside a provider's control. Past marketing focused too heavily on technology and price, pushing consumers away.
3) Providers should shift from an "outside-in" marketing approach relying on media campaigns to an "inside-out" approach prioritizing superior customer service and addressing patient fears to improve perceptions of LASIK safety.
Patrick Williams left psychotherapy to become a personal and business coach accessible by telephone to avoid limitations of managed care. He charges $300 monthly for four 30-minute coaching sessions, drawing a base income of $6,000 from 20 weekly clients. Williams sees coaching as a way for therapists to work with a different clientele and reduce office expenses while maintaining flexibility. He offers training to help other clinicians adopt coaching and develop specialty programs.
Brand Differentiation in the Pharmaceutical Industry: Interview with: Robert Finkel, Principal & Chief Creative Officer, Kane & Finkel Healthcare Communications, a sponsor company at the marcus evans PharmaBrand Summit 2012, on differentiating brands in the highly restricted pharmaceuticals industry.
This document discusses the importance of patient financing for refractive surgery practices. It argues that focusing on affordability through monthly payments, rather than outright price, is key to attracting patients. Most consumers cannot afford large medical expenses outright and financing helps make procedures accessible. The document outlines mistakes practices make, such as not prominently promoting financing options or viewing it as a last resort. It encourages practices to integrate financing as a core part of their offering through staff training and making the process easy for patients. Well-run financing programs can significantly increase practice volume according to the document.
Howto Motivate Your Sales Forceto Great PerformanceAnil Kumar
This document discusses how to effectively motivate a sales force. It begins by noting that traditional incentive compensation based solely on financial rewards is often insufficient. It then summarizes research showing that sales cycles are getting longer and conversion rates are declining, underscoring the increased challenges of today's sales environment. The document advocates taking a more holistic approach to motivation that considers additional human needs beyond compensation, such as trust, recognition, and opportunities for growth. It discusses how these types of non-financial motivators can be more effective than financial incentives alone at driving performance. Achieving the right motivational culture requires understanding factors like those in Maslow's hierarchy of needs applied to a sales force context.
The document discusses strategic marketing alliances in healthcare consulting. It explains that healthcare organizations can benefit from forging strategic alliances with other organizations that have similar interests. However, it cautions that while healthcare providers may want to offer a full range of services, it is better for individual professionals to specialize in their core talents rather than trying to do everything themselves. Specialization allows for more efficient allocation of resources and ensures clients receive services tailored to their specific needs.
Healthcare on a Cross-Cultural Level - Hank Drummond, Miami Jewish Health Sys...marcus evans Network
Hank Drummond, a speaker at the marcus evans National Healthcare CNO Summit Spring 2013, on learning about different cultures to provide the best healthcare possible.
Interview with: Hank Drummond, Executive Director of Nursing and Quality Initiatives, Miami Jewish Health Systems
The document discusses the importance of physician compacts or codes of expectations to help manage physician behavior and ensure the success of medical practices. It provides a 12-point framework that can form the basis for a solid physician compact, covering expectations around customer service, work ethic, reliability, adaptability, teamwork, accountability, communication, handling stress, problem-solving, sensitivity, professionalism, and financial standards. These compacts represent an agreement between physicians about acceptable standards of behavior and can help practices better facilitate expectations and address issues.
The document discusses the purpose and effective use of advertising for refractive eye surgery practices. It notes that advertising is just one component of marketing and that practices should focus first on developing strong internal marketing fundamentals. The document cautions against using advertising as a substitute for more targeted outreach methods. It also provides guidance on developing effective advertising, such as keeping messages concise to avoid overwhelming patients with too much information, using truthful claims backed by data instead of hype, and focusing on motivating patients to contact the practice rather than addressing their fears.
The document provided is the October 2009 issue of the IRDA Journal. It contains articles and reports on best practices in the insurance industry. The lead article discusses the crucial role of distributors in ensuring insurance contracts are successful. It emphasizes the importance of proper training and monitoring of agents. Other articles explore expanding health insurance, socially responsible investing, and managing inevitable subsidization in insurance. The issue also includes statistics on life insurance premiums and policies for the period up to August 2009.
This document provides information to help individuals find the right franchise opportunity for them. It discusses evaluating one's personality and desired lifestyle to determine if they are suited for franchise ownership. Key questions are provided to help with self-evaluation and assessing different franchise concepts. The document also outlines typical costs associated with starting a franchise and benefits franchisors may provide. It recommends researching franchises online, through regulatory agencies, and by contacting franchisors directly to find the best fit.
Check out Chapters 1 & 2 of our Overview of the Medical Landscape course to get a sample of the quality of information and instruction offered by <a>Cardiac & Technical Sales Training Institute</a>.
Engaging with Empowered Customers: Tips for the Digital MarketerSitecore
Proven tips on how to engage more deeply with your customers and prospects to drive more conversions, create greater customer loyalty, and increase customer value.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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The document discusses how utilizing true competition when procuring insurance can save companies on average 33% on their premiums. It explains that the insurance product is inherently adverse to competition due to brokers having relationships with many carriers and the complex nature of insurance. It argues that companies should understand these relationship costs and utilize consultants to establish benchmarks, carefully evaluate bids, and conduct negotiations to maximize savings and advocacy.
This document discusses the importance of focusing on the patient's experience with refractive surgery rather than just the surgeon's experience level. It emphasizes that marketing should aim to create a strong overall experience for patients at every step of their decision-making process and interaction with the surgeon's office. Building a positive brand through excellent customer service, communication, and understanding the patient perspective can help drive word-of-mouth referrals that are so important for refractive practices.
This document provides an overview of career opportunities for career changers as a financial services representative affiliated with MassMutual. It summarizes that representatives help clients achieve financial security through needs-based strategies and comprehensive financial solutions, while also having opportunities for attractive financial rewards, support through training resources, and potential for building their own successful business. Representatives leverage MassMutual's long history and financial strength to serve clients.
This document summarizes an insurance brokerage firm called Assurance. They provide expert solutions, measurable results, and outstanding service from their passionate, fitness-focused, and award-winning employees. They are focused on creating personalized relationships to understand clients' needs and provide bottom-line impacting solutions. They pride themselves on their creative problem-solving abilities and transparency.
From Complexity and Frustration to Simplicity and Effectiveness it is the most viable foundation for discovering new opportunities that build momentum and inspire growth.
1) The refractive surgery market is experiencing declining LASIK volumes as negative publicity and economic factors have impacted consumer interest.
2) Marketing LASIK has proven difficult as consumer behavior is unpredictable and influenced by many variables outside a provider's control. Past marketing focused too heavily on technology and price, pushing consumers away.
3) Providers should shift from an "outside-in" marketing approach relying on media campaigns to an "inside-out" approach prioritizing superior customer service and addressing patient fears to improve perceptions of LASIK safety.
Patrick Williams left psychotherapy to become a personal and business coach accessible by telephone to avoid limitations of managed care. He charges $300 monthly for four 30-minute coaching sessions, drawing a base income of $6,000 from 20 weekly clients. Williams sees coaching as a way for therapists to work with a different clientele and reduce office expenses while maintaining flexibility. He offers training to help other clinicians adopt coaching and develop specialty programs.
Brand Differentiation in the Pharmaceutical Industry: Interview with: Robert Finkel, Principal & Chief Creative Officer, Kane & Finkel Healthcare Communications, a sponsor company at the marcus evans PharmaBrand Summit 2012, on differentiating brands in the highly restricted pharmaceuticals industry.
This document discusses the importance of patient financing for refractive surgery practices. It argues that focusing on affordability through monthly payments, rather than outright price, is key to attracting patients. Most consumers cannot afford large medical expenses outright and financing helps make procedures accessible. The document outlines mistakes practices make, such as not prominently promoting financing options or viewing it as a last resort. It encourages practices to integrate financing as a core part of their offering through staff training and making the process easy for patients. Well-run financing programs can significantly increase practice volume according to the document.
Howto Motivate Your Sales Forceto Great PerformanceAnil Kumar
This document discusses how to effectively motivate a sales force. It begins by noting that traditional incentive compensation based solely on financial rewards is often insufficient. It then summarizes research showing that sales cycles are getting longer and conversion rates are declining, underscoring the increased challenges of today's sales environment. The document advocates taking a more holistic approach to motivation that considers additional human needs beyond compensation, such as trust, recognition, and opportunities for growth. It discusses how these types of non-financial motivators can be more effective than financial incentives alone at driving performance. Achieving the right motivational culture requires understanding factors like those in Maslow's hierarchy of needs applied to a sales force context.
The document discusses strategic marketing alliances in healthcare consulting. It explains that healthcare organizations can benefit from forging strategic alliances with other organizations that have similar interests. However, it cautions that while healthcare providers may want to offer a full range of services, it is better for individual professionals to specialize in their core talents rather than trying to do everything themselves. Specialization allows for more efficient allocation of resources and ensures clients receive services tailored to their specific needs.
Healthcare on a Cross-Cultural Level - Hank Drummond, Miami Jewish Health Sys...marcus evans Network
Hank Drummond, a speaker at the marcus evans National Healthcare CNO Summit Spring 2013, on learning about different cultures to provide the best healthcare possible.
Interview with: Hank Drummond, Executive Director of Nursing and Quality Initiatives, Miami Jewish Health Systems
The document discusses the importance of physician compacts or codes of expectations to help manage physician behavior and ensure the success of medical practices. It provides a 12-point framework that can form the basis for a solid physician compact, covering expectations around customer service, work ethic, reliability, adaptability, teamwork, accountability, communication, handling stress, problem-solving, sensitivity, professionalism, and financial standards. These compacts represent an agreement between physicians about acceptable standards of behavior and can help practices better facilitate expectations and address issues.
The document discusses the purpose and effective use of advertising for refractive eye surgery practices. It notes that advertising is just one component of marketing and that practices should focus first on developing strong internal marketing fundamentals. The document cautions against using advertising as a substitute for more targeted outreach methods. It also provides guidance on developing effective advertising, such as keeping messages concise to avoid overwhelming patients with too much information, using truthful claims backed by data instead of hype, and focusing on motivating patients to contact the practice rather than addressing their fears.
The document provided is the October 2009 issue of the IRDA Journal. It contains articles and reports on best practices in the insurance industry. The lead article discusses the crucial role of distributors in ensuring insurance contracts are successful. It emphasizes the importance of proper training and monitoring of agents. Other articles explore expanding health insurance, socially responsible investing, and managing inevitable subsidization in insurance. The issue also includes statistics on life insurance premiums and policies for the period up to August 2009.
This document provides information to help individuals find the right franchise opportunity for them. It discusses evaluating one's personality and desired lifestyle to determine if they are suited for franchise ownership. Key questions are provided to help with self-evaluation and assessing different franchise concepts. The document also outlines typical costs associated with starting a franchise and benefits franchisors may provide. It recommends researching franchises online, through regulatory agencies, and by contacting franchisors directly to find the best fit.
Check out Chapters 1 & 2 of our Overview of the Medical Landscape course to get a sample of the quality of information and instruction offered by <a>Cardiac & Technical Sales Training Institute</a>.
Engaging with Empowered Customers: Tips for the Digital MarketerSitecore
Proven tips on how to engage more deeply with your customers and prospects to drive more conversions, create greater customer loyalty, and increase customer value.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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2. Innovative Ideas from the Franchise Experts EDITORIAL SERIES SPONSORED BY THE JOINT
care. Healthcare costs are escalating; franchisees to create even bigger the type of chiropractor they want to
most chiropractic offices charge on savings. I actually saved more than half be and how they want to deliver chiro-
average $60 per treatment.” of my franchise start-up fee because of practic to the public,” said Gerretzen.
Gerretzen says that chiropractors price negotiations made available to “If that fits, then encourage them to
need to understand that while a fran- me by the franchise.” visit a location and talk to some of the
chise helps relieve some of the pres- In addition to low start-up costs, doctors involved.”
sures of opening and running a Maddalena says marketing is made Maddalena says the most important
successful business, it doesn’t mean easier through franchises. thing to remember when making a deci-
you can’t be the doctor you want to be. “A franchise provides a significant sion about joining a franchise is to stay
“You can still be an individual within advantage when it comes to marketing,” true to yourself as a doctor and to chiro-
your own business,” said Gerretzen. said Maddalena. “The franchisor is able practic as a profession.
“That really is up to the chiropractor. to bring in a better marketing support “I have been a chiropractor for 13
Any kind of tricks the chiropractor has team/staff, with experts who negotiate years,” said Maddalena. “During that
in his bag — more power to him.” superior ad price-points. time, I have seen colleagues struggle in
As with any new business, there is “And branding is another significant business. All too often, we are sold on
always a concern surrounding start-up advantage because it conveys a consis- gimmicks or devices to make more
costs for interested doctors. Maddalena tent message to your customers.” money. But if we simply focus on what
says, however, this isn’t the case with Like anything else, both Maddalena it is we do, be chiropractors and adjust
franchises. and Gerretzen recommend educating our patients, a lucrative career will
“The number one reason for busi- yourself on the ins and outs of each pursue.”
ness failure is a lack of working capi- franchise and making sure it fits with
tal,” said Maddalena. “A franchise is your chiropractic philosophy. MELISSA HEYBOER is the
associate editor of Chiropractic
actually less expensive to open and “They first need to investigate the
Economics. She can be reached at
operate than going it alone. Advertis- model thoroughly and make sure that 904-567-1540 or
ing co-ops can be formed between resonates with their philosophy and mheyboer@chiroeco.com.
Chiropractic made easy Secrets to a successful
Whether you’re a seasoned chiropractor or a recent graduate, franchise partnership
joining a franchise could be your ticket to success If you are frustrated spending more time trying to squeeze
payments out of insurance companies than you do sharing
BY M E L I S S A H E Y B O E R the benefits of chiropractic, The Joint may be your solution.
A
S A CHIROPRACTOR, IT’S ESSEN- ful chiropractic businesses,” said Larry [patients] are going to a different part The Joint is led by John Leonesio, former CEO of the highly
TIAL TO WEAR MANY HATS. You Maddalena, DC. “The main benefit for of town, or different state or country successful Massage Envy franchise. A team of nationally
have to be a doctor, an entre- a doctor to open or work for a franchise they can get the consistency of care in recognized operations and marketing professionals will guide
preneur, a marketer, and at times, a is simple: they provide a successful busi- the product and service. Each patient’s and support you in building a thriving practice.
creative guru. The weight of a chiroprac- ness model that’s been tested and documents, records, and original intake Sustainable membership model: The Joint’s membership
tor’s daily duties can be intimidating for proven in the market place.” forms are available and networked. proposition makes it as appealing to patients as the removal
graduating students and exhausting for Fred Gerretzen, DC, agrees: “You Even if someone moves they can just of insurance claims and paperwork to you.
even the most seasoned professionals. give them all the business systems, all pick right up where they left off.” advertising, direct mail, Internet marketing e-mail, social
Efficient, low-overhead practice: With turnkey systems in media, TV, radio, professional and member referrals, and
While some doctors may thrive off the marketing systems, the model and Maddalena says patients are
place, The Joint delivers time- and cost-efficient ways to local clinic marketing.
the constant pressure, most desire a concept, and all the stuff they didn’t constantly thanking him for making build your bottom line and lower your overhead.
schedule that allows them to focus the learn in chiropractic school and help chiropractic affordable — another Profit-building practice management technology: The Joint’s
bulk of their time on adjusting patients them be successful and develop a benefit he says is the result of the fran- High volume clinic locations: The Joint team does all the work custom designed practice management software
and improving lifestyles. brand for chiropractic.” chise model. in finding the right location just for you. The hip, comforting orchestrates all aspects of business and provides
Fortunately, making the decision to Another big advantage to franchises, ‘“I love to get adjusted, but I can’t interior design and soothing atmosphere attracts patients. comprehensive financial management and reporting.
become involved with a franchise can be according to Gerretzen, is the consis- afford too.’ This is what new patients Proven marketing approach: Strategic marketing programs
To learn more about franchise opportunities, contact Chad Everts,
the solution to many of these problems. tency of care patients are afforded. tell us,” said Maddalena. “The number that attract new patients and encourage patient referrals. president of franchising, at 480-245-5960, ceverts@thejoint.com,
“Chiropractors have long since strug- “You know what you’re going to get,” one benefit for patients to visit a fran- Marketing initiatives include public relations, print or visit www.thejoint.com.
gled with opening and running success- said Gerretzen. “Whether they chise is affordability of chiropractic
78 CHIROPRACTIC ECONOMICS • NOVEMBER 1, 2010 W W W. C H I R O E C O . C O M W W W. C H I R O E C O . C O M NOVEMBER 1, 2010 • CHIROPRACTIC ECONOMICS
2
3. Top 5 Reasons to Choose The Joint Franchise
•
Franchised businesses are four times more likely to succeed than non-franchised businesses.
•
One third of all Chiropractors fail in their own practice.
•
Sustainable Membership Model
•
Efficient, Low-Overhead Practice
•
Hip, Comforting Design
•
A Sensible Marketing Approach
•
Innovative Practice Management Technology
"The Joint franchise is a great opportunity! The future of chiropractic care made simple and convenient. Simply put, the best
decision I have made in my career."
-Jeremy J. Casagrande, D.C.
The Joint Boulder, CO
3
4. Our Mission
is to improve quality of life through
affordable chiropractic care.
4
5. “ Chiropractic adds life to your years
and years to your life...”
Who Can Benefit from Chiropractic ?
Everyone. Just like you need to go to the dentist to have your teeth examined, you need to have your spine checked periodically if you want to live an active, pain-free life. A cavity is easier to
treat when caught at an early stage and the same goes for any spinal problem: Early detection allows your chiropractor to nip it in the bud. This saves you a lot of unnecessary pain while
ensuring a shorter treatment time.
The Three Functions of Chiropractic
•
Relief of back and joint problems: such as neck pain, shoulder pain, wrist pain, hip pain, sciatica, lumbago, scoliosis, arthritis, herniated disc, pinched disc, numbness and tingling,
whiplash, carpal tunnel syndrome, headaches, migraines, dizziness, work injuries, stress, etc.
•
Prevention: Good health is much more than the absence of symptoms. A misaligned spine can remain pain-free for years. Taking care of it now will help prevent painful vertebral
problems in the long run.
•
Wellness: Chiropractic is a long-term investment, whose many benefits you can enjoy right away. Traditional medicine has been able to prolong the average lifespan, but it has failed in
regards to improving our quality of life. We live longer, but do we live better? Chiropractic check-ups increase vitality, quality of life and help slow down the aging process.
5
7. U.S. Employment Growth
2010-2016
Average Annual Growth Rate
Governorʼs Office of Planning and Budget January 2011 www.governor.utah.gov/dea
January 19, 2011
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10. Utah ranked highest in
Health Stats in the
Western USA
Utah -7th
California - 26th
Arizona - 31st
Nevada - 47th
Which state has the highest level of air pollution? Texas - 33rd
Unemployment? Which is the most active? The Colorado - 13th
healthiest? See how the states stack up on fifty- New Mexico - 33rd
one health measures by state, specific categories Idaho - 9th
and time periods. Washington - 11th
Oregon - 15th
States are numbered from 1st (best state) to 50th Montana - 25th
(worst state) for any selected measure Wyoming - 19th
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11. Population
“Utah’s 2010 total population count was 2,763,885. This represents a population increase of 530,716
people, or 23.8% from 2000, ranking Utah third among states in population growth. Utah grew more than
twice as fast as the nation from 2000 to 2010. The total 2010 population count for the United States was
308,745,538.This represents a population increase of 27,323,632 people, or 9.7%from 2000”.
2011 Outlook
“Utah will continue to experience population growth at a rate higher than most states in 2011 on account
of strong natural increase in addition to in-migration. Natural increase (births less deaths) is anticipated to
add 37,000 people to Utah’s population. While net in-migration has slowed since the peak of the economic
expansion, Utah’s net migration is projected to remain positive at 10,000 people”.
Governorʼs Office of Planning and Budget www.governor.utah.gov/dea
Updated January 26, 2011
January 2011
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12. Utah Ranks #1 in the U.S.A Utah Ranks #1 in the U.S.A
in lowest cancer deaths per 100,000 population in lowest cardiac heart disease percent of adult population
U
Utah Ranks #2 in the U.S.A Utah Ranks #2 in the U.S.A
in preventable hospitalizations per 1,000 medicare enrollees in physical activity percent of adult population
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13. Lack of Health Insurance Since 2001
% Percent of Population
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15
19 percent increase in the rate of uninsured population from 13.4 percent in 1990 to 16.0 percent in 2010.
Data contained within this document was obtained from and used with permission of:
U.S. Department of Health and Human Services
10 Centers for Disease Control and Prevention
National Center for Health Statistics
U.S. Department of Commerce
Census Bureau
Bureau of Economic Analysis
U.S. Department of Education
National Center for Education Statistics
5 U.S. Department of Labor
Bureau of Labor Statistics
U.S. Environmental Protection Agency
American Medical Association
The Dartmouth Atlas Project
Trust for Americaʼs Health
World Health Organization
Organization for Economic Co-operation and Development (OECD)
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Americaʼs Health Rankings® — 2010 Edition is available in its entirety at www.americashealthrankings.org. Visit the site to request or download additional copies.
Americaʼs Health Rankings
13
14. Overview of the Economy
Utah fared better than the nation during the recession, and is leading the U.S. as the recovery strengthens. Employment,
which decreased during 2009 by 5.1%, only declined 0.7% in 2010, but began growing mid-year. The unemployment rate
increased from 6.6% in 2009 to 7.6% in 2010. The continuing housing slump combined with business caution about
building, resulted in a decline in construction employment of 8.5%, after a decline of 22.1% in 2009.
Outlook 2011
Economic growth in Utah is expected to accelerate during 2011. Employment is forecast to increase 1.4% for the year as a
whole, with larger increases as the year progresses. Construction employment is forecast to increase 2.8%, the first year of
growth following three years of contraction. Housing permits are forecast to move up slightly from historic lows. As the
overall unemployment rate declines to 7.1%, the improving labor market will support increased consumer spending and a
broad based recovery.
Significant Utah Rankings
Demographic State Rank Value Period
Population Growth 2nd 2.1% 2009
Total Fertility Rate 1st 2.63 2006
Life Expectancy 3rd 78.6 years 2000
Median Age 1st 28.8 years 2009
Household Size 1st 3.17 persons 2009
Notes:
1. Rankings are based on the most recent data available for all states and may differ from other data.
2. Rank is most favorable to least favorable
Source: Governorʼs Office of Planning and Budget January 2011 www.governor.utah.gov/dea
January 19, 2011
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17. Streetcars, a part of Sugar House's history, will return to the Salt Lake neighborhood.
Sugar House Park
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18. 21,705 cars/day 2100 South 21,705 cars/day
Sugar House
Commons
52,125 cars/day
1300 East
Sugar 52,125 cars/day
House
Commons
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19. Streetcars, a part of Sugar House's history, will return to the Salt Lake neighborhood.
Sugar House streetcar to become reality with $26M grant
BY DEREK P. JENSEN
The Salt Lake Tribune Updated Dec 22, 2010 09:24AM
Mayor Ralph Becker: Streetcar success reflects
state of Salt Lake City
"The Sugar House streetcar won't be just a transit line," Becker said. "It will be a wonderful asset
in one of our most treasured neighborhoods. ... The Sugar House area will be enhanced as a
'destination neighborhood,' with bikeways and trails, locally owned eclectic small businesses,
restaurants, shops and a wide array of housing options."
“Once the line opens, east-siders can enjoy a car-free commute. Food lovers can grab burnt ends at
Pat’s Barbecue, ribs at Sugar House Barbeque and sushi rolls at Tsunami without having to park.
And people from across the Wasatch Front can access one of Utah’s oldest and most eclectic
neighborhoods — exclusively by rails.”
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20. Project Benefits
When the project opens, ridership is projected at 3,000 riders per weekday, rising to
more than 4,000 by 2030. This will relieve congestion along 2100 South and I-80
and provide improved access to attractions and increased mobility for area residents.
The line will provide a connection to more than 130 miles of existing and planned rail
service across the Wasatch Front. It is expected that the streetcar will encourage
developments along its length that are characterized by a mix of uses, walkable
access to transit, and a revitalization of underutilized properties.
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32. “ Chiropractic adds life to your years
and years to your life...”
Who Can Benefit from Chiropractic ?
Everyone. Just like you need to go to the dentist to have your teeth examined, you need to have your spine checked periodically if you want to live an active, pain-free life. A cavity is easier to treat
when caught at an early stage and the same goes for any spinal problem: Early detection allows your chiropractor to nip it in the bud. This saves you a lot of unnecessary pain while ensuring a
shorter treatment time.
The Three Functions of Chiropractic
•
Relief of back and joint problems: such as neck pain, shoulder pain, wrist pain, hip pain, sciatica, lumbago, scoliosis, arthritis, herniated disc, pinched disc, numbness and tingling,
whiplash, carpal tunnel syndrome, headaches, migraines, dizziness, work injuries, stress, etc.
•
Prevention: Good health is much more than the absence of symptoms. A misaligned spine can remain pain-free for years. Taking care of it now will help prevent painful vertebral problems
in the long run.
•
Wellness: Chiropractic is a long-term investment, whose many benefits you can enjoy right away. Traditional medicine has been able to prolong the average lifespan, but it has failed in
regards to improving our quality of life. We live longer, but do we live better? Chiropractic check-ups increase vitality, quality of life and help slow down the aging process.
32