This document discusses the importance of focusing on the patient's experience with refractive surgery rather than just the surgeon's experience level. It emphasizes that marketing should aim to create a strong overall experience for patients at every step of their decision-making process and interaction with the surgeon's office. Building a positive brand through excellent customer service, communication, and understanding the patient perspective can help drive word-of-mouth referrals that are so important for refractive practices.
Communiqué features articles focusing on the latest hot topics for anesthesiologists, nurse anesthetists, pain management specialists and anesthesia practice administrators.
Communique is created by Anesthesia Business Consultants (ABC), the largest physician billing and practice management company specializing exclusively in the practice of anesthesia and pain management.
ABC serves several thousand anesthesiologists and CRNAs nationwide with anesthesia billing software solutions.
Please send your email address to info [at] anesthesiallc [dot] com if you would like to join the Communique mailing list!
Visit www.anesthesiallc.com for more information!
Creating the unexpected in health care is a thrilling but daunting challenge.
Sustaining the unexpected, even more so. We considered it our privilege – in fact, our responsibility – to help in writing one
of the most compelling chapters in the history of neuroscience medicine and healthcare construction.
The typical hospital stay is a profoundly stressful experience. You
arrive already in discomfort only to be subjected to a litany of
indignities: you’re poked and prodded, reduced to wearing a flimsy gown, and dependent on strangers for information, food, and help going to the bathroom. The typical surroundings only xacerbate the situation. Just when
you need home comforts the most—perhaps a quiet sunny space, some soft cotton sheets—you’re thrust into a dreary cinder-block room, set under the
glare of fluorescent lights, and left writhing on a sea of antibacterial fabrics and hard plastic surfaces with an endless soundtrack of disembodied voices
emanating from an intercom by your head. Is that any way to convalesce?
Communiqué features articles focusing on the latest hot topics for anesthesiologists, nurse anesthetists, pain management specialists and anesthesia practice administrators.
Communique is created by Anesthesia Business Consultants (ABC), the largest physician billing and practice management company specializing exclusively in the practice of anesthesia and pain management.
ABC serves several thousand anesthesiologists and CRNAs nationwide with anesthesia billing software solutions.
Please send your email address to info [at] anesthesiallc [dot] com if you would like to join the Communique mailing list!
Visit www.anesthesiallc.com for more information!
Creating the unexpected in health care is a thrilling but daunting challenge.
Sustaining the unexpected, even more so. We considered it our privilege – in fact, our responsibility – to help in writing one
of the most compelling chapters in the history of neuroscience medicine and healthcare construction.
The typical hospital stay is a profoundly stressful experience. You
arrive already in discomfort only to be subjected to a litany of
indignities: you’re poked and prodded, reduced to wearing a flimsy gown, and dependent on strangers for information, food, and help going to the bathroom. The typical surroundings only xacerbate the situation. Just when
you need home comforts the most—perhaps a quiet sunny space, some soft cotton sheets—you’re thrust into a dreary cinder-block room, set under the
glare of fluorescent lights, and left writhing on a sea of antibacterial fabrics and hard plastic surfaces with an endless soundtrack of disembodied voices
emanating from an intercom by your head. Is that any way to convalesce?
Communiqué features articles focusing on the latest hot topics for anesthesiologists, nurse anesthetists, pain management specialists and anesthesia practice administrators.
Communique is created by Anesthesia Business Consultants (ABC), the largest physician billing and practice management company specializing exclusively in the practice of anesthesia and pain management.
ABC serves several thousand anesthesiologists and CRNAs nationwide with anesthesia billing software solutions.
Please send your email address to info [at] anesthesiallc [dot] com if you would like to join the Communique mailing list!
Visit www.anesthesiallc.com for more information!
Check out Chapters 1 & 2 of our Overview of the Medical Landscape course to get a sample of the quality of information and instruction offered by <a>Cardiac & Technical Sales Training Institute</a>.
Head-to-Head Comparative Study of Two Optical Biometric Devices in Modern Cat...SM2 Strategic
Today's cataract surgeon has adopted non-contact optical
biometry as the standard of care in performing IOL calculations.
While modern formulae incorporate multiple variables as part
of their calculations, Axial Length and Keratometry readings
continue to be the inputs that are most influential in determining
IOL power. Some of the newer generation formulas such as
Holladay 2 and Olsen now incorporate more elements to help
increase accuracy.
Communiqué features articles focusing on the latest hot topics for anesthesiologists, nurse anesthetists, pain management specialists and anesthesia practice administrators.
Communique is created by Anesthesia Business Consultants (ABC), the largest physician billing and practice management company specializing exclusively in the practice of anesthesia and pain management.
ABC serves several thousand anesthesiologists and CRNAs nationwide with anesthesia billing software solutions.
Please send your email address to info [at] anesthesiallc [dot] com if you would like to join the Communique mailing list!
Visit www.anesthesiallc.com for more information!
Check out Chapters 1 & 2 of our Overview of the Medical Landscape course to get a sample of the quality of information and instruction offered by <a>Cardiac & Technical Sales Training Institute</a>.
Head-to-Head Comparative Study of Two Optical Biometric Devices in Modern Cat...SM2 Strategic
Today's cataract surgeon has adopted non-contact optical
biometry as the standard of care in performing IOL calculations.
While modern formulae incorporate multiple variables as part
of their calculations, Axial Length and Keratometry readings
continue to be the inputs that are most influential in determining
IOL power. Some of the newer generation formulas such as
Holladay 2 and Olsen now incorporate more elements to help
increase accuracy.
micro teaching on communication m.sc nursing.pdfAnurag Sharma
Microteaching is a unique model of practice teaching. It is a viable instrument for the. desired change in the teaching behavior or the behavior potential which, in specified types of real. classroom situations, tends to facilitate the achievement of specified types of objectives.
Title: Sense of Smell
Presenter: Dr. Faiza, Assistant Professor of Physiology
Qualifications:
MBBS (Best Graduate, AIMC Lahore)
FCPS Physiology
ICMT, CHPE, DHPE (STMU)
MPH (GC University, Faisalabad)
MBA (Virtual University of Pakistan)
Learning Objectives:
Describe the primary categories of smells and the concept of odor blindness.
Explain the structure and location of the olfactory membrane and mucosa, including the types and roles of cells involved in olfaction.
Describe the pathway and mechanisms of olfactory signal transmission from the olfactory receptors to the brain.
Illustrate the biochemical cascade triggered by odorant binding to olfactory receptors, including the role of G-proteins and second messengers in generating an action potential.
Identify different types of olfactory disorders such as anosmia, hyposmia, hyperosmia, and dysosmia, including their potential causes.
Key Topics:
Olfactory Genes:
3% of the human genome accounts for olfactory genes.
400 genes for odorant receptors.
Olfactory Membrane:
Located in the superior part of the nasal cavity.
Medially: Folds downward along the superior septum.
Laterally: Folds over the superior turbinate and upper surface of the middle turbinate.
Total surface area: 5-10 square centimeters.
Olfactory Mucosa:
Olfactory Cells: Bipolar nerve cells derived from the CNS (100 million), with 4-25 olfactory cilia per cell.
Sustentacular Cells: Produce mucus and maintain ionic and molecular environment.
Basal Cells: Replace worn-out olfactory cells with an average lifespan of 1-2 months.
Bowman’s Gland: Secretes mucus.
Stimulation of Olfactory Cells:
Odorant dissolves in mucus and attaches to receptors on olfactory cilia.
Involves a cascade effect through G-proteins and second messengers, leading to depolarization and action potential generation in the olfactory nerve.
Quality of a Good Odorant:
Small (3-20 Carbon atoms), volatile, water-soluble, and lipid-soluble.
Facilitated by odorant-binding proteins in mucus.
Membrane Potential and Action Potential:
Resting membrane potential: -55mV.
Action potential frequency in the olfactory nerve increases with odorant strength.
Adaptation Towards the Sense of Smell:
Rapid adaptation within the first second, with further slow adaptation.
Psychological adaptation greater than receptor adaptation, involving feedback inhibition from the central nervous system.
Primary Sensations of Smell:
Camphoraceous, Musky, Floral, Pepperminty, Ethereal, Pungent, Putrid.
Odor Detection Threshold:
Examples: Hydrogen sulfide (0.0005 ppm), Methyl-mercaptan (0.002 ppm).
Some toxic substances are odorless at lethal concentrations.
Characteristics of Smell:
Odor blindness for single substances due to lack of appropriate receptor protein.
Behavioral and emotional influences of smell.
Transmission of Olfactory Signals:
From olfactory cells to glomeruli in the olfactory bulb, involving lateral inhibition.
Primitive, less old, and new olfactory systems with different path
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
Learning objectives:
1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
Tom Selleck Health: A Comprehensive Look at the Iconic Actor’s Wellness Journeygreendigital
Tom Selleck, an enduring figure in Hollywood. has captivated audiences for decades with his rugged charm, iconic moustache. and memorable roles in television and film. From his breakout role as Thomas Magnum in Magnum P.I. to his current portrayal of Frank Reagan in Blue Bloods. Selleck's career has spanned over 50 years. But beyond his professional achievements. fans have often been curious about Tom Selleck Health. especially as he has aged in the public eye.
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Introduction
Many have been interested in Tom Selleck health. not only because of his enduring presence on screen but also because of the challenges. and lifestyle choices he has faced and made over the years. This article delves into the various aspects of Tom Selleck health. exploring his fitness regimen, diet, mental health. and the challenges he has encountered as he ages. We'll look at how he maintains his well-being. the health issues he has faced, and his approach to ageing .
Early Life and Career
Childhood and Athletic Beginnings
Tom Selleck was born on January 29, 1945, in Detroit, Michigan, and grew up in Sherman Oaks, California. From an early age, he was involved in sports, particularly basketball. which played a significant role in his physical development. His athletic pursuits continued into college. where he attended the University of Southern California (USC) on a basketball scholarship. This early involvement in sports laid a strong foundation for his physical health and disciplined lifestyle.
Transition to Acting
Selleck's transition from an athlete to an actor came with its physical demands. His first significant role in "Magnum P.I." required him to perform various stunts and maintain a fit appearance. This role, which he played from 1980 to 1988. necessitated a rigorous fitness routine to meet the show's demands. setting the stage for his long-term commitment to health and wellness.
Fitness Regimen
Workout Routine
Tom Selleck health and fitness regimen has evolved. adapting to his changing roles and age. During his "Magnum, P.I." days. Selleck's workouts were intense and focused on building and maintaining muscle mass. His routine included weightlifting, cardiovascular exercises. and specific training for the stunts he performed on the show.
Selleck adjusted his fitness routine as he aged to suit his body's needs. Today, his workouts focus on maintaining flexibility, strength, and cardiovascular health. He incorporates low-impact exercises such as swimming, walking, and light weightlifting. This balanced approach helps him stay fit without putting undue strain on his joints and muscles.
Importance of Flexibility and Mobility
In recent years, Selleck has emphasized the importance of flexibility and mobility in his fitness regimen. Understanding the natural decline in muscle mass and joint flexibility with age. he includes stretching and yoga in his routine. These practices help prevent injuries, improve posture, and maintain mobilit
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Ve...kevinkariuki227
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
TEST BANK for Operations Management, 14th Edition by William J. Stevenson, Verified Chapters 1 - 19, Complete Newest Version.pdf
Lung Cancer: Artificial Intelligence, Synergetics, Complex System Analysis, S...Oleg Kshivets
RESULTS: Overall life span (LS) was 2252.1±1742.5 days and cumulative 5-year survival (5YS) reached 73.2%, 10 years – 64.8%, 20 years – 42.5%. 513 LCP lived more than 5 years (LS=3124.6±1525.6 days), 148 LCP – more than 10 years (LS=5054.4±1504.1 days).199 LCP died because of LC (LS=562.7±374.5 days). 5YS of LCP after bi/lobectomies was significantly superior in comparison with LCP after pneumonectomies (78.1% vs.63.7%, P=0.00001 by log-rank test). AT significantly improved 5YS (66.3% vs. 34.8%) (P=0.00000 by log-rank test) only for LCP with N1-2. Cox modeling displayed that 5YS of LCP significantly depended on: phase transition (PT) early-invasive LC in terms of synergetics, PT N0—N12, cell ratio factors (ratio between cancer cells- CC and blood cells subpopulations), G1-3, histology, glucose, AT, blood cell circuit, prothrombin index, heparin tolerance, recalcification time (P=0.000-0.038). Neural networks, genetic algorithm selection and bootstrap simulation revealed relationships between 5YS and PT early-invasive LC (rank=1), PT N0—N12 (rank=2), thrombocytes/CC (3), erythrocytes/CC (4), eosinophils/CC (5), healthy cells/CC (6), lymphocytes/CC (7), segmented neutrophils/CC (8), stick neutrophils/CC (9), monocytes/CC (10); leucocytes/CC (11). Correct prediction of 5YS was 100% by neural networks computing (area under ROC curve=1.0; error=0.0).
CONCLUSIONS: 5YS of LCP after radical procedures significantly depended on: 1) PT early-invasive cancer; 2) PT N0--N12; 3) cell ratio factors; 4) blood cell circuit; 5) biochemical factors; 6) hemostasis system; 7) AT; 8) LC characteristics; 9) LC cell dynamics; 10) surgery type: lobectomy/pneumonectomy; 11) anthropometric data. Optimal diagnosis and treatment strategies for LC are: 1) screening and early detection of LC; 2) availability of experienced thoracic surgeons because of complexity of radical procedures; 3) aggressive en block surgery and adequate lymph node dissection for completeness; 4) precise prediction; 5) adjuvant chemoimmunoradiotherapy for LCP with unfavorable prognosis.
Report Back from SGO 2024: What’s the Latest in Cervical Cancer?bkling
Are you curious about what’s new in cervical cancer research or unsure what the findings mean? Join Dr. Emily Ko, a gynecologic oncologist at Penn Medicine, to learn about the latest updates from the Society of Gynecologic Oncology (SGO) 2024 Annual Meeting on Women’s Cancer. Dr. Ko will discuss what the research presented at the conference means for you and answer your questions about the new developments.
Prix Galien International 2024 Forum ProgramLevi Shapiro
June 20, 2024, Prix Galien International and Jerusalem Ethics Forum in ROME. Detailed agenda including panels:
- ADVANCES IN CARDIOLOGY: A NEW PARADIGM IS COMING
- WOMEN’S HEALTH: FERTILITY PRESERVATION
- WHAT’S NEW IN THE TREATMENT OF INFECTIOUS,
ONCOLOGICAL AND INFLAMMATORY SKIN DISEASES?
- ARTIFICIAL INTELLIGENCE AND ETHICS
- GENE THERAPY
- BEYOND BORDERS: GLOBAL INITIATIVES FOR DEMOCRATIZING LIFE SCIENCE TECHNOLOGIES AND PROMOTING ACCESS TO HEALTHCARE
- ETHICAL CHALLENGES IN LIFE SCIENCES
- Prix Galien International Awards Ceremony
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...i3 Health
i3 Health is pleased to make the speaker slides from this activity available for use as a non-accredited self-study or teaching resource.
This slide deck presented by Dr. Kami Maddocks, Professor-Clinical in the Division of Hematology and
Associate Division Director for Ambulatory Operations
The Ohio State University Comprehensive Cancer Center, will provide insight into new directions in targeted therapeutic approaches for older adults with mantle cell lymphoma.
STATEMENT OF NEED
Mantle cell lymphoma (MCL) is a rare, aggressive B-cell non-Hodgkin lymphoma (NHL) accounting for 5% to 7% of all lymphomas. Its prognosis ranges from indolent disease that does not require treatment for years to very aggressive disease, which is associated with poor survival (Silkenstedt et al, 2021). Typically, MCL is diagnosed at advanced stage and in older patients who cannot tolerate intensive therapy (NCCN, 2022). Although recent advances have slightly increased remission rates, recurrence and relapse remain very common, leading to a median overall survival between 3 and 6 years (LLS, 2021). Though there are several effective options, progress is still needed towards establishing an accepted frontline approach for MCL (Castellino et al, 2022). Treatment selection and management of MCL are complicated by the heterogeneity of prognosis, advanced age and comorbidities of patients, and lack of an established standard approach for treatment, making it vital that clinicians be familiar with the latest research and advances in this area. In this activity chaired by Michael Wang, MD, Professor in the Department of Lymphoma & Myeloma at MD Anderson Cancer Center, expert faculty will discuss prognostic factors informing treatment, the promising results of recent trials in new therapeutic approaches, and the implications of treatment resistance in therapeutic selection for MCL.
Target Audience
Hematology/oncology fellows, attending faculty, and other health care professionals involved in the treatment of patients with mantle cell lymphoma (MCL).
Learning Objectives
1.) Identify clinical and biological prognostic factors that can guide treatment decision making for older adults with MCL
2.) Evaluate emerging data on targeted therapeutic approaches for treatment-naive and relapsed/refractory MCL and their applicability to older adults
3.) Assess mechanisms of resistance to targeted therapies for MCL and their implications for treatment selection
New Directions in Targeted Therapeutic Approaches for Older Adults With Mantl...
Are you experienced
1. TODAY’S PRACTICE
Marketing Mishaps
Are You
Experienced?
It’s time to step into your patients’ shoes.
BY SHAREEF MAHDAVI
W
hen we talk about experience in refractive D O CTOR A S BR AND
surgery, we’re usually referring to the num- Without question, this principle also applies to the mar-
ber of cases a surgeon has performed. This keting of refractive surgery. Unfortunately for the refractive
definition has created a pecking order within surgeon, med school didn’t offer courses on marketing,
every community of surgeons: Dr. A is the busiest, Dr. B is much less instruction on how to “brand” your services to
second busiest, and so on. I think it’s time we turned the create a unique niche in your community relative to other
table around to look at experience from the patient’s per- providers. Nonetheless, the marketing concept called
spective. Why? Because having a lot of procedures under “brand building” has always been around for the medical
your belt is no longer a sustaining advantage over your profession. As recently as 20 years ago, brand building was
peers. Many surgeons have surpassed the amount of experi- simply thought of as building a good reputation in your
ence required to overcome community. Now, societal
the learning curve associated “ … the patient’s experience pressures, especially the
with LASIK. notion that “time is money,”
By expanding the defini- extends far beyond their moments have forever changed the
tion of experience to include under the laser and the occasional service-based professions.
understanding how the postoperative visit.” Consumers expect, and, in
patient experiences the LASIK fact, demand high levels of
decision process and proce- service. Medical consumers
dure under your care, you begin to see your patients in a are no exception, and refractive surgeons have no choice
whole new light. If you ever saw The Doctor, a movie starring but to expand their efforts to establish a good reputation
William Hurt as an egocentric heart surgeon, you know that includes all of the customer-service elements that will
about this shift in perspective. In this film, the hot-shot doc- help build their brand.
tor was diagnosed with a tumor and had a rare opportunity Don’t let a lack of formal marketing training intimidate
to live in the patient’s shoes. What he experienced horrified you. For those of you who have been jaded by the current
him to the point that he demanded changes in the system state of the industry, listen up. You don’t have to solve the
to better address the true needs of patients. “chicken or egg?” dilemma on LASIK marketing, which
One surgeon’s novel insight into the patient experience plays out something like this: “I know I need to advertise in
at a hospital is an example of a major topic in marketing order to attract patients, but I also need to perform
and branding activity. A while back I was invited to a mar- enough cases in order to have money to pay for the adver-
keting conference regarding what makes a brand great in tising.” This type of “numbers game” will likely keep you
the mind of the consumer. After listening to dozens of from doing anything to improve the long-term prospects
speakers, one conclusion was pretty clear: Marketing was of your refractive practice; it’s played whenever you con-
quickly headed toward driving brand loyalty through the template what it takes to be successful: Hiring a marketing
overall experience that the consumer had using the prod- coordinator, moving to a better location, and so on.
uct or service. It mattered less and less how “cool” your
name or logo was (think “Yahoo!”); instead, it was the end- BACK TO BA SICS
to-end customer experience that would increasingly mean All of these features should be thought of as higher-
success or failure for the brand. order issues that should be addressed only after some of
72 I CATARACT & REFRACTIVE SURGERY TODAY I JULY/AUGUST 2002
2. TODAY’S PRACTICE
the basic building blocks are in place. First, focus on the PERCEPTI ON AFFECTS E XPERIENCE S
foundational issues of customer service, such as tele- Focusing specifically on LASIK, the patient’s experi-
phone etiquette, providing accurate and easy-to-digest ence extends far beyond their moments under the laser
information, and offering warmth and compassion to and the occasional postoperative visit. We tend to
those seeking your care. Why are these of greater impor- define their experience from our vantage point (ie,
tance? Because, with refractive surgery, attracting when we see them for surgery). But in reality, patients
prospective patients through external marketing is the go through dozens of checkpoints at which they are
beginning—not the end—of the decision-making evaluating (sometimes unconsciously) their feelings and
process. Once a prospec- attitudes toward you and
tive patient finds you, it no “ ... the key is to create such a strong your staff. All of these can
longer matters how they positively or negatively
arrived at your door. What experience that you and the proce- affect how a patient
they perceive and experi- dure are forever bonded together in judges the overall experi-
ence from that point for- the patient’s mind.” ence, perhaps even more
ward is what counts. strongly than the clinical
outcome of the proce-
ROLE REVER SAL dure. I suspect that when a patient is unhappy, the
One of the best ways to understand refractive patients’ roots of dissatisfaction have little or nothing to do with
experiences is to undergo LASIK yourself. If you were to the clinical or technical aspects of the procedure. Most
analyze LASIK procedural volumes among refractive sur- of the negative consequences can usually be traced
geons, I’d bet a lot of money that those who have had the back to one of two things: The provider either said too
procedure themselves perform significantly more proce- much (created unrealistic expectations) or listened too
dures than their counterparts who still wear glasses. Part little (didn’t hear what the patient was truly saying or
of this may be due to the obvious endorsement by the asking).
provider who “took his own medicine.” But more impor-
tantly, the experience of being a LASIK patient can create E XPER IENCE AFFECTS PERCEPTI ON
an awareness and sensitivity that is apparent to prospec- Patient perception affects experience, and that experi-
tive patients. Understanding where the person across ence will, in turn, affect their ongoing desire to recom-
from you is coming from is a basic tenet of good care. As mend the LASIK procedure and (hopefully) you to per-
author Stephen Covey states, one of the seven habits of form it. We all understand that the basic procedure
highly effective people is to “Seek first to understand, then itself yields tremendous positive benefits; the key is to
to be understood.” And so it is with LASIK. There is no create such a strong experience that you and the proce-
substitute for understanding the LASIK experience by dure are forever bonded together in the patient’s mind.
becoming the patient. Moreover, every staff member who The strength of that bond is often the difference
is a candidate should also become an advocate for the between a patient saying to their friend, “You gotta
procedure and those persons considering it. have this too,” versus steering that friend directly to
you.
WORD OF MOUTH In short, you would be wise to pay attention to the
More than anything else, it is our experiences as con- overall experience of each and every one of your LASIK
sumers that define our recommendations to others. Take a patients. Becoming a patient yourself will help you tune
moment and think about something you recently enjoyed in to what’s really happening at every step of interaction
doing and later told your friends about. Chances are, you that you and your staff have with patients. Pay atten-
made mention because the experience so completely tion to each of the little things, and the big thing, your
exceeded your expectations. It wasn’t about the money brand, should get a major boost. ■
you spent; it was about the value you received relative to
your investment of time and money. One of my personal Each month, industry veteran Shareef Mahdavi looks at
favorites is Netflix, the DVD rental service that eliminates a different topic relating to the business of refractive sur-
the hassle of renting movies to watch at home. Choosing gery, exploring how mistakes from the past can be used by
movies from their Web site’s virtual library and then all providers for effective marketing. He was formerly the
receiving them in the mail is so much more fun that our head of marketing for VISX and is based in Pleasanton,
family has, in turn, influenced a lot of friends to try their California. Mr. Mahdavi may be reached at (925) 425-
movie delivery service. 9963; shareef@sm2consulting.com
JULY/AUGUST 2002 I CATARACT & REFRACTIVE SURGERY TODAY I 73