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S U M M E R 2 0 1 7
I S S U E
H. James Wilson
Paul R. Daugherty
Nicola Morini-Bianzino
The Jobs That
Artificial
Intelligence Will
Create
A global study finds several new categories of human jobs
emerging, requiring skills and training that will take many
companies by surprise.
Vol. 58, No. 4 Reprint #58416 http://mitsmr.com/2odREFJ
14 MIT SLOAN MANAGEMENT REVIEW SUMMER 2017 PLEASE NOTE THAT GRAY AREAS REFLECT ARTWORK THAT HAS BEEN INTENTIONALLY REMOVED.
THE SUBSTANTIVE CONTENT OF THE ARTICLE APPEARS AS ORIGINALLY PUBLISHED.
T
he threat that automation will
eliminate a broad swath of jobs
across the world economy is now
well established. As artificial intelligence
(AI) systems become ever more sophisti-
cated, another wave of job displacement
will almost certainly occur.
It can be a distressing picture.
But here’s what we’ve been overlooking:
Many new jobs will also be created — jobs
that look nothing like those that exist today.
In Accenture PLC’s global study of
more than 1,000 large companies already
using or testing AI and machine-learning
systems, we identified the emergence of
entire categories of new, uniquely human
jobs. These roles are not replacing old
ones. They are novel, requiring skills
and training that have no precedents.
(Accenture’s study,“How Companies are
Reimagining Business Processes with IT,”
will be published this summer.)
More specifically, our research reveals
three new categories of AI-driven business
and technology jobs. We label them train-
ers, explainers, and sustainers. Humans in
these roles will complement the tasks per-
formed by cognitive technology, ensuring
that the work of machines is both effective
and responsible — that it is fair, transpar-
ent, and auditable.
Trainers
This first category of new jobs will need
human workers to teach AI systems how
they should perform — and it is emerging
rapidly. At one end of the spectrum, train-
ers help natural-language processors and
language translators make fewer errors.
At the other end, they teach AI algorithms
how to mimic human behaviors.
Customer service chatbots, for exam-
ple, need to be trained to detect the
complexities and subtleties of human
communication.Yahoo Inc. is trying to
teach its language processing system that
people do not always literally mean what
they say. Thus far,Yahoo engineers have
developed an algorithm that can detect
sarcasm on social media and websites
with an accuracy of at least 80%.
Consider, then, the job of “empathy
trainer”— individuals who will teach AI
systems to show compassion. The New
York-based startup Kemoko Inc., d/b/a
Koko, which sprung from the MIT Media
Lab, has developed a machine-learning
system that can help digital assistants such
as Apple’s Siri and Amazon’s Alexa address
[WORKFORCE PLANNING]
The Jobs That Artificial
Intelligence Will Create
Aglobalstudyfindsseveralnewcategoriesof humanjobs
emerging,requiringskillsandtrainingthatwilltakemany
companiesbysurprise.
BY H. JAMES WILSON, PAUL R. DAUGHERTY, AND NICOLA MORINI-BIANZINO
F R O N T I E R S
SLOANREVIEW.MIT.EDU SUMMER 2017 MIT SLOAN MANAGEMENT REVIEW 15
people’s questions with sympathy and
depth. Humans are now training the Koko
algorithm to respond more empathetically
to people who, for example, are frustrated
that their luggage has been lost, that a
product they’ve bought is defective, or that
their cable service keeps going on the blink
even after repeated attempts to fix it. The
goal is for the system to be able to talk peo-
ple through a problem or difficult situation
using the appropriate amount of under-
standing, compassion, and maybe even
humor.Whenever Koko responds inappro-
priately, a human trainer helps correct that
action — and over time, the machine-
learning algorithm gets better at
determining the best response.
Without an empathy trainer, Alexa
might respond to a user’s anxieties with
canned, repetitive responses such as,“I’m
sorry to hear that”or“Sometimes talking
to a friend can help.”With the right train-
ing, Alexa becomes much more helpful.
The following is a verbatim transcription
of how Alexa with Koko responds to a
person who says he’s worried that he’ll fail
an upcoming exam:“Exams are really
stressful, but a little anxiety can help us
succeed. It sharpens our minds. … It’s
your body’s way to prepare itself for
action. It’s actually a really good thing.
I wonder if you could think of your nerves
as your secret weapon. Easier said than
done, I know. But I think you will do
much better than you think.”
Explainers
The second category of new jobs — ex-
plainers — will bridge the gap between
technologists and business leaders. Ex-
plainers will help provide clarity,which is
becoming all the more important asAI sys-
tems’opaqueness increases.Many executives
are uneasy with the“black box”nature of
sophisticated machine-learning algorithms,
especially when the systems they power rec-
ommend actions that go against the grain of
conventional wisdom.Indeed,governments
have already been considering regulations
in this area.For example,the European
Union’s new General Data Protection Reg-
ulation,which is slated to take effect in 2018,
will effectively create a“right to explana-
tion,”allowing consumers to question and
fight any decision made purely on an algo-
rithmic basis that affects them.
Companies that deploy advanced AI
systems will need a cadre of employees who
can explain the inner workings of complex
algorithms to nontechnical professionals.
For example,algorithm forensics analysts
would be responsible for holding any
algorithm accountable for its results.
When a system makes a mistake or when
its decisions lead to unintended negative
consequences,the forensics analyst would
be expected to conduct an“autopsy”on the
event to understand the causes of that be-
havior,allowing it to be corrected.Certain
types of algorithms,like decision trees,are
relatively straightforward to explain.Oth-
ers,like machine-learning bots,are more
complicated.Nevertheless,the forensics
analyst needs to have the proper training
and skills to perform detailed autopsies
and explain their results.
Here,techniques like Local Interpretable
Model-Agnostic Explanations (LIME),
which explains the underlying rationale
and trustworthiness of a machine predic-
tion, can be extremely useful. LIME doesn’t
care about the actual AI algorithms used.
In fact, it doesn’t need to know anything
about the inner workings. To perform an
autopsy of any result, it makes slight
changes to the input variables and ob-
serves how they alter that decision. With
that information, the algorithm forensics
analyst can pinpoint the data that led to a
particular result.
So,for instance,if an expert recruiting
system has identified the best candidate for
a research and development job,the analyst
using LIME could identify the variables that
led to that conclusion (such as education
and deep expertise in a particular,narrow
field) as well as the evidence against it (such
as inexperience in working on collaborative
teams).Using such techniques,the forensics
analyst can explain why someone was hired
or passed over for promotion.In other situ-
ations,the analyst can help demystify why
an AI-driven manufacturing process was
halted or why a marketing campaign tar-
geted only a subset of consumers.
Sustainers
The final category of new jobs our research
identified — sustainers — will help ensure
thatAI systems are operating as designed
and that unintended consequences are ad-
dressed with the appropriate urgency.In our
survey,we found that less than one-third of
companies have a high degree of confidence
in the fairness and auditability of theirAI
systems,and less than half have similar
confidence in the safety of those systems.
Clearly,those statistics indicate fundamental
issues that need to be resolved for the con-
tinued usage of AI technologies,and that’s
where sustainers will play a crucial role.
One of the most important functions
will be the ethics compliance manager.
Companies that deploy advanced AI systems
will need a cadre of employees who can explain
the inner workings of complex algorithms to
nontechnical professionals.
16 MIT SLOAN MANAGEMENT REVIEW SUMMER 2017 SLOANREVIEW.MIT.EDU
F R O N T I E R S
The Jobs That Artificial Intelligence Will Create (Continued from page 15)
REPRESENTATIVE ROLES CREATED BY AI
Accenture’s global study of more than 1,000 large companies identified the emergence of three new categories of uniquely human jobs.
TRAINERS Customer-language tone
and meaning trainer
Teaches AI systems to look beyond the literal meaning of a communication by, for example,
detecting sarcasm.
Smart-machine
interaction modeler
Models machine behavior after employee behavior so that, for example, an AI system can
learn from an accountant’s actions how to automatically match payments to invoices.
Worldview trainer Trains AI systems to develop a global perspective so that various cultural perspectives
are considered when determining, for example, whether an algorithm is “fair.”
EXPLAINERS Context designer Designs smart decisions based on business context, process task, and individual,
professional, and cultural factors.
Transparency analyst Classifies the different types of opacity (and corresponding effects on the business) of
the AI algorithms used and maintains an inventory of that information.
AI usefulness strategist Determines whether to deploy AI (versus traditional rules engines and scripts) for specific
applications.
SUSTAINERS Automation ethicist Evaluates the noneconomic impact of smart machines, both the upside and downside.
Automation economist Evaluates the cost of poor machine performance.
Machine relations
manager
“Promotes” algorithms that perform well to greater scale in the business and “demotes”
algorithms with poor performance.
Individuals in this role will act as a kind of
watchdog and ombudsman for upholding
norms of human values and morals — in-
tervening if, for example, an AI system for
credit approval was discriminating against
people in certain professions or specific
geographic areas. Other biases might be
subtler — for example, a search algorithm
that responds with images of only white
women when someone queries“loving
grandmother.”The ethics compliance
manager could work with an algorithm
forensics analyst to uncover the underly-
ing reasons for such results and then
implement the appropriate fixes.
In the future, AI may become more
self-governing. Mark O. Riedl and Brent
Harrison, researchers at the School of
Interactive Computing at Georgia Insti-
tute of Technology, have developed an
AI prototype named Quixote, which can
learn about ethics by reading simple sto-
ries. According to Riedl and Harrison, the
system is able to reverse-engineer human
values through stories about how humans
interact with one another. Quixote has
learned, for instance, why stealing is not a
good idea and that striving for efficiency
is fine except when it conflicts with other
important considerations. But even given
such innovations, human ethics compli-
ance managers will play a critical role in
monitoring and helping to ensure the
proper operation of advanced systems.
The types of jobs we describe here are
unprecedented and will be required at
scale across industries. (For additional ex-
amples, see“Representative Roles Created
by AI.”) This shift will put a huge amount
of pressure on organizations’ training and
development operations. It may also lead
us to question many assumptions we have
made about traditional educational re-
quirements for professional roles.
Empathy trainers, for example, may not
need a college degree. Individuals with a
high school education and who are inher-
ently empathetic (a characteristic that’s
measurable) could be taught the necessary
skills in an in-house training program. In
fact, the effect of many of these new posi-
tions may be the rise of a“no-collar”
workforce that slowly replaces traditional
blue-collar jobs in manufacturing and
other professions. But where and how
these workers will be trained remain open
questions. In our view, the answers need to
begin with an organization’s own learning
and development operations.
On the other hand, a number of new
jobs — ethics compliance manager, for
example — are likely to require advanced
degrees and highly specialized skill sets.
So, just as organizations must address the
need to train one part of the workforce
for emerging no-collar roles, they must
reimagine their human resources pro-
cesses to better attract, train, and retain
highly educated professionals whose tal-
ents will be in very high demand. As with
so many technology transformations, the
challenges are often more human than
technical.
H. James Wilson is managing director of
IT and business research at Accenture
Research. Paul R. Daugherty is Accenture’s
chief technology and innovation officer.
Nicola Morini-Bianzino is global lead of
artificial intelligence at Accenture. Com-
ment on this article at http://sloanreview
.mit.edu/x/58416, or contact the authors
at smrfeedback@mit.edu.
Reprint 58416.
Copyright © Massachusetts Institute of Technology,
2017. All rights reserved.
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The Jobs That Artificial Intelligence Will Create (2) (1).pdf

  • 1. S U M M E R 2 0 1 7 I S S U E H. James Wilson Paul R. Daugherty Nicola Morini-Bianzino The Jobs That Artificial Intelligence Will Create A global study finds several new categories of human jobs emerging, requiring skills and training that will take many companies by surprise. Vol. 58, No. 4 Reprint #58416 http://mitsmr.com/2odREFJ
  • 2. 14 MIT SLOAN MANAGEMENT REVIEW SUMMER 2017 PLEASE NOTE THAT GRAY AREAS REFLECT ARTWORK THAT HAS BEEN INTENTIONALLY REMOVED. THE SUBSTANTIVE CONTENT OF THE ARTICLE APPEARS AS ORIGINALLY PUBLISHED. T he threat that automation will eliminate a broad swath of jobs across the world economy is now well established. As artificial intelligence (AI) systems become ever more sophisti- cated, another wave of job displacement will almost certainly occur. It can be a distressing picture. But here’s what we’ve been overlooking: Many new jobs will also be created — jobs that look nothing like those that exist today. In Accenture PLC’s global study of more than 1,000 large companies already using or testing AI and machine-learning systems, we identified the emergence of entire categories of new, uniquely human jobs. These roles are not replacing old ones. They are novel, requiring skills and training that have no precedents. (Accenture’s study,“How Companies are Reimagining Business Processes with IT,” will be published this summer.) More specifically, our research reveals three new categories of AI-driven business and technology jobs. We label them train- ers, explainers, and sustainers. Humans in these roles will complement the tasks per- formed by cognitive technology, ensuring that the work of machines is both effective and responsible — that it is fair, transpar- ent, and auditable. Trainers This first category of new jobs will need human workers to teach AI systems how they should perform — and it is emerging rapidly. At one end of the spectrum, train- ers help natural-language processors and language translators make fewer errors. At the other end, they teach AI algorithms how to mimic human behaviors. Customer service chatbots, for exam- ple, need to be trained to detect the complexities and subtleties of human communication.Yahoo Inc. is trying to teach its language processing system that people do not always literally mean what they say. Thus far,Yahoo engineers have developed an algorithm that can detect sarcasm on social media and websites with an accuracy of at least 80%. Consider, then, the job of “empathy trainer”— individuals who will teach AI systems to show compassion. The New York-based startup Kemoko Inc., d/b/a Koko, which sprung from the MIT Media Lab, has developed a machine-learning system that can help digital assistants such as Apple’s Siri and Amazon’s Alexa address [WORKFORCE PLANNING] The Jobs That Artificial Intelligence Will Create Aglobalstudyfindsseveralnewcategoriesof humanjobs emerging,requiringskillsandtrainingthatwilltakemany companiesbysurprise. BY H. JAMES WILSON, PAUL R. DAUGHERTY, AND NICOLA MORINI-BIANZINO F R O N T I E R S
  • 3. SLOANREVIEW.MIT.EDU SUMMER 2017 MIT SLOAN MANAGEMENT REVIEW 15 people’s questions with sympathy and depth. Humans are now training the Koko algorithm to respond more empathetically to people who, for example, are frustrated that their luggage has been lost, that a product they’ve bought is defective, or that their cable service keeps going on the blink even after repeated attempts to fix it. The goal is for the system to be able to talk peo- ple through a problem or difficult situation using the appropriate amount of under- standing, compassion, and maybe even humor.Whenever Koko responds inappro- priately, a human trainer helps correct that action — and over time, the machine- learning algorithm gets better at determining the best response. Without an empathy trainer, Alexa might respond to a user’s anxieties with canned, repetitive responses such as,“I’m sorry to hear that”or“Sometimes talking to a friend can help.”With the right train- ing, Alexa becomes much more helpful. The following is a verbatim transcription of how Alexa with Koko responds to a person who says he’s worried that he’ll fail an upcoming exam:“Exams are really stressful, but a little anxiety can help us succeed. It sharpens our minds. … It’s your body’s way to prepare itself for action. It’s actually a really good thing. I wonder if you could think of your nerves as your secret weapon. Easier said than done, I know. But I think you will do much better than you think.” Explainers The second category of new jobs — ex- plainers — will bridge the gap between technologists and business leaders. Ex- plainers will help provide clarity,which is becoming all the more important asAI sys- tems’opaqueness increases.Many executives are uneasy with the“black box”nature of sophisticated machine-learning algorithms, especially when the systems they power rec- ommend actions that go against the grain of conventional wisdom.Indeed,governments have already been considering regulations in this area.For example,the European Union’s new General Data Protection Reg- ulation,which is slated to take effect in 2018, will effectively create a“right to explana- tion,”allowing consumers to question and fight any decision made purely on an algo- rithmic basis that affects them. Companies that deploy advanced AI systems will need a cadre of employees who can explain the inner workings of complex algorithms to nontechnical professionals. For example,algorithm forensics analysts would be responsible for holding any algorithm accountable for its results. When a system makes a mistake or when its decisions lead to unintended negative consequences,the forensics analyst would be expected to conduct an“autopsy”on the event to understand the causes of that be- havior,allowing it to be corrected.Certain types of algorithms,like decision trees,are relatively straightforward to explain.Oth- ers,like machine-learning bots,are more complicated.Nevertheless,the forensics analyst needs to have the proper training and skills to perform detailed autopsies and explain their results. Here,techniques like Local Interpretable Model-Agnostic Explanations (LIME), which explains the underlying rationale and trustworthiness of a machine predic- tion, can be extremely useful. LIME doesn’t care about the actual AI algorithms used. In fact, it doesn’t need to know anything about the inner workings. To perform an autopsy of any result, it makes slight changes to the input variables and ob- serves how they alter that decision. With that information, the algorithm forensics analyst can pinpoint the data that led to a particular result. So,for instance,if an expert recruiting system has identified the best candidate for a research and development job,the analyst using LIME could identify the variables that led to that conclusion (such as education and deep expertise in a particular,narrow field) as well as the evidence against it (such as inexperience in working on collaborative teams).Using such techniques,the forensics analyst can explain why someone was hired or passed over for promotion.In other situ- ations,the analyst can help demystify why an AI-driven manufacturing process was halted or why a marketing campaign tar- geted only a subset of consumers. Sustainers The final category of new jobs our research identified — sustainers — will help ensure thatAI systems are operating as designed and that unintended consequences are ad- dressed with the appropriate urgency.In our survey,we found that less than one-third of companies have a high degree of confidence in the fairness and auditability of theirAI systems,and less than half have similar confidence in the safety of those systems. Clearly,those statistics indicate fundamental issues that need to be resolved for the con- tinued usage of AI technologies,and that’s where sustainers will play a crucial role. One of the most important functions will be the ethics compliance manager. Companies that deploy advanced AI systems will need a cadre of employees who can explain the inner workings of complex algorithms to nontechnical professionals.
  • 4. 16 MIT SLOAN MANAGEMENT REVIEW SUMMER 2017 SLOANREVIEW.MIT.EDU F R O N T I E R S The Jobs That Artificial Intelligence Will Create (Continued from page 15) REPRESENTATIVE ROLES CREATED BY AI Accenture’s global study of more than 1,000 large companies identified the emergence of three new categories of uniquely human jobs. TRAINERS Customer-language tone and meaning trainer Teaches AI systems to look beyond the literal meaning of a communication by, for example, detecting sarcasm. Smart-machine interaction modeler Models machine behavior after employee behavior so that, for example, an AI system can learn from an accountant’s actions how to automatically match payments to invoices. Worldview trainer Trains AI systems to develop a global perspective so that various cultural perspectives are considered when determining, for example, whether an algorithm is “fair.” EXPLAINERS Context designer Designs smart decisions based on business context, process task, and individual, professional, and cultural factors. Transparency analyst Classifies the different types of opacity (and corresponding effects on the business) of the AI algorithms used and maintains an inventory of that information. AI usefulness strategist Determines whether to deploy AI (versus traditional rules engines and scripts) for specific applications. SUSTAINERS Automation ethicist Evaluates the noneconomic impact of smart machines, both the upside and downside. Automation economist Evaluates the cost of poor machine performance. Machine relations manager “Promotes” algorithms that perform well to greater scale in the business and “demotes” algorithms with poor performance. Individuals in this role will act as a kind of watchdog and ombudsman for upholding norms of human values and morals — in- tervening if, for example, an AI system for credit approval was discriminating against people in certain professions or specific geographic areas. Other biases might be subtler — for example, a search algorithm that responds with images of only white women when someone queries“loving grandmother.”The ethics compliance manager could work with an algorithm forensics analyst to uncover the underly- ing reasons for such results and then implement the appropriate fixes. In the future, AI may become more self-governing. Mark O. Riedl and Brent Harrison, researchers at the School of Interactive Computing at Georgia Insti- tute of Technology, have developed an AI prototype named Quixote, which can learn about ethics by reading simple sto- ries. According to Riedl and Harrison, the system is able to reverse-engineer human values through stories about how humans interact with one another. Quixote has learned, for instance, why stealing is not a good idea and that striving for efficiency is fine except when it conflicts with other important considerations. But even given such innovations, human ethics compli- ance managers will play a critical role in monitoring and helping to ensure the proper operation of advanced systems. The types of jobs we describe here are unprecedented and will be required at scale across industries. (For additional ex- amples, see“Representative Roles Created by AI.”) This shift will put a huge amount of pressure on organizations’ training and development operations. It may also lead us to question many assumptions we have made about traditional educational re- quirements for professional roles. Empathy trainers, for example, may not need a college degree. Individuals with a high school education and who are inher- ently empathetic (a characteristic that’s measurable) could be taught the necessary skills in an in-house training program. In fact, the effect of many of these new posi- tions may be the rise of a“no-collar” workforce that slowly replaces traditional blue-collar jobs in manufacturing and other professions. But where and how these workers will be trained remain open questions. In our view, the answers need to begin with an organization’s own learning and development operations. On the other hand, a number of new jobs — ethics compliance manager, for example — are likely to require advanced degrees and highly specialized skill sets. So, just as organizations must address the need to train one part of the workforce for emerging no-collar roles, they must reimagine their human resources pro- cesses to better attract, train, and retain highly educated professionals whose tal- ents will be in very high demand. As with so many technology transformations, the challenges are often more human than technical. H. James Wilson is managing director of IT and business research at Accenture Research. Paul R. Daugherty is Accenture’s chief technology and innovation officer. Nicola Morini-Bianzino is global lead of artificial intelligence at Accenture. Com- ment on this article at http://sloanreview .mit.edu/x/58416, or contact the authors at smrfeedback@mit.edu. Reprint 58416. Copyright © Massachusetts Institute of Technology, 2017. All rights reserved.
  • 5. PDFs Reprints Permission to Copy Back Issues Articles published in MIT Sloan Management Review are copyrighted by the Massachusetts Institute of Technology unless otherwise specified at the end of an article. MIT Sloan Management Review articles, permissions, and back issues can be purchased on our Web site: sloanreview.mit.edu or you may order through our Business Service Center (9 a.m.-5 p.m. ET) at the phone numbers listed below. Paper reprints are available in quantities of 250 or more. To reproduce or transmit one or more MIT Sloan Management Review articles by electronic or mechanical means (including photocopying or archiving in any information storage or retrieval system) requires written permission. To request permission, use our Web site: sloanreview.mit.edu or E-mail: smr-help@mit.edu Call (US and International):617-253-7170 Fax: 617-258-9739 Posting of full-text SMR articles on publicly accessible Internet sites is prohibited. To obtain permission to post articles on secure and/or password- protected intranet sites, e-mail your request to smr-help@mit.edu. MIT MIT SL SLO OAN MANA AN MANAGEMEN GEMENT REVIEW T REVIEW DIGIT DIGITAL AL Copyright © Massachusetts Institute of Technology, 2017. All rights reserved. Reprint #58416 http://mitsmr.com/2odREFJ