The Interactive World of Mobile: Where Do Editors Fit?

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Content isn’t limited to books and web anymore—it has jumped to web and social apps, mobile-friendly sites, mobile apps, digital books, and interactive book apps. More than ever, editors are needed every step of the way. Content strategist, writer, editor, and founder of Pybop, Shelly Bowen, talks about the next era of editing.

Business Technology

Shelly Bowen | @shelbow | shelly@pybop.com

• Context & Landscape
• Mobile Web
• Mobile Apps
• Digital Books
• The Agile Editor
• Mobile Editing Tools
Let’s Look Ahead.

2012
70%
50x
85% People using mobile devicePeople using mobile device
while watching TV.while watching TV.
Mobile Internet usage is expected to grow inMobile Internet usage is expected to grow in
the next 3 years.the next 3 years.
Email opened on a mobile device.Email opened on a mobile device.

• Mobile friendly sites
• Mobile specific sites
• Responsive design for mobile
• Social apps built for web (aka web apps)
• Mobile emails
What Is Mobile Web?

• iOS, Android, and Windows
• Productivity / Useful
• Entertainment
• Education & Information
• Interactive book apps
• iTunes, Google Play,Windows Phone
What Are Mobile Apps?

• Google spreadsheet: image
inventory, interactions, sounds,
manuscript, bugs,
wishlist
• Manuscript: English, Spanish, Mom,
Dad
• Masterfile --> supporting image
documentation --> masterfile
Example:Content Needs
All Fixed Up
iPad, iPhone 6.0+
English, Spanish
25 pages
menus
information
about
COPPA compliant

• iPad iBooks,Amazon Kindle, B&N Nook,
Kobo, various tablets (Google Play)
• Traditional and Multi-Touch ebooks (iBooks
Author), Read & Play™ (B&N)
• Traditional: ePub, MOBI, PDF
• Word, Adobe InDesign
Ebook Basics
http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki

• Rapid iteration
• Be there from beginning to end and back
• Space is THE issue
• Be ready to roll with the changes
• Proofing is OMG-important again
The Agile Editor
http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki
KickoffKickoff
Wireframes /Wireframes /
IAIA
Feedback &Feedback &
ChangeChange
BuglistBuglist
v

• Jumpchart: website planning & wireframing
• Invisionapp.com: web and mobile mockup and
UI prototyping
• GatherContent: website organization and
content management
• Screenshots and comments (PDF, PPT,
Keynote)
• Google Drive, DropBox + Skype Sharescreen
• UDID
Mobile Editing Tools
http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki

16
QUESTIONS?
Shelly Bowen | @pybop | @shelbow
facebook.com/pybop
facebook.com/redpiggypress
Newsletter: tinyurl.com/pybop-email
Blog: tinyurl.com/pybop-posts
www.pybop.com

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The Interactive World of Mobile: Where Do Editors Fit?

1. Shelly Bowen | @shelbow | shelly@pybop.com

2. • Context & Landscape • Mobile Web • Mobile Apps • Digital Books • The Agile Editor • Mobile Editing Tools Let’s Look Ahead.

4. 2012 70% 50x 85% People using mobile devicePeople using mobile device while watching TV.while watching TV. Mobile Internet usage is expected to grow inMobile Internet usage is expected to grow in the next 3 years.the next 3 years. Email opened on a mobile device.Email opened on a mobile device.

6. • Mobile friendly sites • Mobile specific sites • Responsive design for mobile • Social apps built for web (aka web apps) • Mobile emails What Is Mobile Web?

8. • iOS, Android, and Windows • Productivity / Useful • Entertainment • Education & Information • Interactive book apps • iTunes, Google Play,Windows Phone What Are Mobile Apps?

9. • Google spreadsheet: image inventory, interactions, sounds, manuscript, bugs, wishlist • Manuscript: English, Spanish, Mom, Dad • Masterfile --> supporting image documentation --> masterfile Example:Content Needs All Fixed Up iPad, iPhone 6.0+ English, Spanish 25 pages menus information about COPPA compliant

10.

11. • iPad iBooks,Amazon Kindle, B&N Nook, Kobo, various tablets (Google Play) • Traditional and Multi-Touch ebooks (iBooks Author), Read & Play™ (B&N) • Traditional: ePub, MOBI, PDF • Word, Adobe InDesign Ebook Basics http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki

12.

13. • Rapid iteration • Be there from beginning to end and back • Space is THE issue • Be ready to roll with the changes • Proofing is OMG-important again The Agile Editor http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki KickoffKickoff Wireframes /Wireframes / IAIA Feedback &Feedback & ChangeChange BuglistBuglist v

14.

15. • Jumpchart: website planning & wireframing • Invisionapp.com: web and mobile mockup and UI prototyping • GatherContent: website organization and content management • Screenshots and comments (PDF, PPT, Keynote) • Google Drive, DropBox + Skype Sharescreen • UDID Mobile Editing Tools http://ebook-reader-review.toptenreviews.com/APE by Guy Kowasaki

16. 16 QUESTIONS? Shelly Bowen | @pybop | @shelbow facebook.com/pybop facebook.com/redpiggypress Newsletter: tinyurl.com/pybop-email Blog: tinyurl.com/pybop-posts www.pybop.com

The Interactive World of Mobile: Where Do Editors Fit?

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