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THE INTELLIGENT CLOSET
#iCloset
@TheSantosCash
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The Internet of Everything (IoE)
Human Behavior & Digital Trends
Example: The iCloset
FIRST
SECOND
THIRD
#iCloset
3
Internet of Everything:
CONNECTING
PEOPLE, DATA & THINGS.
-Dave Evans, Cisco
#iCloset
EMERGING HUMAN BEHAVIOR.
It isn’t about emerging technology, but rather
4#iCloset
5
Intelligent things
Technology that analyzes explicit and implicit user behavior as
well as intentions to establish an experience that caters itself
to that individual. This is ever evolving as user desires tend to
shift and therefore the technology never stops learning.
6#iCloset
Putting it all together: the iCloset
THE BASIC FOUNDATION
• Wardrobe inventory
• Connected to the Internet
7#iCloset
What if?
RECOMMENDATIONS BASED ON
• The weather
• Who you’re expected to interact with that day
8#iCloset
9
WHAT IF
CLOSETS COULD FOLLOW
EACH OTHER?
#iCloset
Socializing the closet
YOUR CLOSET JUST TWEETED ME …
Attire commonalities
• We’re wearing the same shirt, awesome!
Gift usage verification
• My grandson is wearing the pink vest I got him for Christmas.
10#iCloset
11#iCloset
People will attempt to “humanize” the closet,
establishing a personal connection similar to
our relationship with our cars.
• Name
• Gender
• Petting?
• Smiling?
Why? Assigning human characteristics are important
when we spend so much time with inanimate objects.
Some say, it helps us not go crazy :)
HUSBAND: ASK YOUR CLOSET!
Wife: Do these jeans make my butt look big?
12#iCloset
What does it mean for marketers?
IDENTIFICATION OF CLOSET
ADVOCATES
REWARD FANATICISM
• Promotions based on closet preferences
• Promotions based on “closet intelligence”
13#iCloset
Augmented reality
AR BECOMES RELEVANT
• Time saver!
• Experimentation: will that t-shirt on sale go well with my
jeans?
14#iCloset
The cloud
YOUR CLOTHES IN THE CLOUD
• Wish list!
• Uploading clothing details to the cloud, for later retrieval
from within your closet
• In-Store
• Magazines
• Other closets
15#iCloset
Connecting with other things
INTERNET OF EVERYTHING POTENTIAL
• Helping users achieve their health goals
• Fridge
• Bracelets
• Weigh scale
• Inform the iron about clothing material
• “Hey closet, where is that shirt I like?”
16#iCloset
Other features
17
VOICE
RECOGNITION
Communicate with your closet verbally.
SHOPPING AID From closet, to phone, to in-store … “things” communicating with
each other to enhance the shopping experience!
GEO-LOCATION Being location aware, via a smart phone, to provide real-time
insights and offers, based on closet-related interests.
SOCIAL
SHARING
Share outfit combinations with family and friends and let them
weigh in on what you should wear.
#iCloset
iCloset 2.0
GAUGING EMOTION
If the type of emotion experienced with clothes could be
measured, then it could become a filtering criteria. We could
request clothing recommendations based on how we’d like to
feel that day … “closet, I want to exude confidence today.”
18#iCloset
19
WHAT FEATURES WOULD
YOUR INTELLIGENT
CLOSET HAVE?
#iCloset
@TheSantosCash
20
#iCloset
#iCloset

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The Intelligent Closet