Tumblr is a microblogging and social networking site that allows users to post multimedia content to their blogs. It was founded in 2007 and was later acquired by Yahoo! in 2013 for $1.1 billion. Users can sign up with an email, create a password and username, and then begin posting different content like text, photos, quotes, links, audio, and videos to their dashboard and blogs. Popular student affairs blogs on Tumblr provide inspiration and information for those in the field.