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The Innovation Marketing
A note about the fundamentals of Innovation
By: Mario Gandha – CEO BIG In Digital
DIVISION OF:
“ To Empower Human Beings for a Better Tomorrow”
Age of Conventionalism
Products and Campaigns are monotone.
60s 70s 80s 90s 2010s
SKUs
*Not real data just as a general illustration
Till the new Millennium
industries have the monopoly
mindset trying to diversify and
own one vertical.
As goods become more and
more commoditized, they
plateau.
60s 70s 80s 90s 2010s
Founded
Running
Basketball
Golf
Football
Then Came Innovations
SKUs Users
Nike introduced Nike+ a personal running diary.
GROWTH HACKING
Valuation
Time
Hyatt Hotels
8.9 Bio USD
AirBnB 13 bio USD
AIRBnB VS HOTEL CHAINS
The Innovators
Are
Stealing The Limelight
What Now ?
Today Consumers Are Empowered
New Media Empowers People
So Should New Media Marketing
AirBNB Owns No
Hotels
Uber Owns No
Taxi
Facebook Owns
No MediaAllow the People
to Organically
Choose Your
Gravity of Conventionalism
Media, Ad Agencies, Ad People, Creatives, PR agencies,
Marketeers... Gravitate to the past which is what they know
and what is paying their check every month..
Think Like A Marketer,
Behave Like an Entertainer,
Move Like a Tech Startup
CCO
Pereira & O'Dell
Agency
First Agency to win Emmy
Winner
What if Advertising was Recreated TODAY ?
Lets do it Step by Step…
Agile Marketing
Execute, Record and Improve.. Repeat
“ Our vision is to create excitement through the synergy of creative and
technology, adding value to brands, consumers and the world ”
– Big in Digital
Who is BIG In Digital ?
BIG In Digital is a Boutique Digital Agency Based in Jakarta,
Indonesia. With a strong DNA in Technology and Performance
Based Marketing.
BIG handles Large Local and MNC clients as well as SME’s in
Indonesia. BIG delivers Tech and Innovation focused campaigns
and projects using lean and agile methodology.
Jl. Rambai 1, No. 6
Kebayoran Baru, Jakarta
Indonesia 12130
Tel. +62 21 2904 3913
www.bigindigital.com
Thank You

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The Innovation Marketing

  • 1. The Innovation Marketing A note about the fundamentals of Innovation By: Mario Gandha – CEO BIG In Digital DIVISION OF: “ To Empower Human Beings for a Better Tomorrow”
  • 2. Age of Conventionalism Products and Campaigns are monotone.
  • 3. 60s 70s 80s 90s 2010s SKUs *Not real data just as a general illustration Till the new Millennium industries have the monopoly mindset trying to diversify and own one vertical. As goods become more and more commoditized, they plateau.
  • 4. 60s 70s 80s 90s 2010s Founded Running Basketball Golf Football
  • 6.
  • 7. SKUs Users Nike introduced Nike+ a personal running diary.
  • 9. Valuation Time Hyatt Hotels 8.9 Bio USD AirBnB 13 bio USD AIRBnB VS HOTEL CHAINS
  • 10. The Innovators Are Stealing The Limelight What Now ?
  • 11.
  • 12. Today Consumers Are Empowered
  • 13. New Media Empowers People So Should New Media Marketing AirBNB Owns No Hotels Uber Owns No Taxi Facebook Owns No MediaAllow the People to Organically Choose Your
  • 14. Gravity of Conventionalism Media, Ad Agencies, Ad People, Creatives, PR agencies, Marketeers... Gravitate to the past which is what they know and what is paying their check every month..
  • 15. Think Like A Marketer, Behave Like an Entertainer, Move Like a Tech Startup CCO Pereira & O'Dell Agency First Agency to win Emmy Winner What if Advertising was Recreated TODAY ?
  • 16.
  • 17. Lets do it Step by Step…
  • 18. Agile Marketing Execute, Record and Improve.. Repeat
  • 19.
  • 20. “ Our vision is to create excitement through the synergy of creative and technology, adding value to brands, consumers and the world ” – Big in Digital Who is BIG In Digital ? BIG In Digital is a Boutique Digital Agency Based in Jakarta, Indonesia. With a strong DNA in Technology and Performance Based Marketing. BIG handles Large Local and MNC clients as well as SME’s in Indonesia. BIG delivers Tech and Innovation focused campaigns and projects using lean and agile methodology.
  • 21. Jl. Rambai 1, No. 6 Kebayoran Baru, Jakarta Indonesia 12130 Tel. +62 21 2904 3913 www.bigindigital.com Thank You