The Information Standard is an accreditation scheme managed by NHS England that certifies organizations that produce clear and evidence-based health information. It was developed in 2009 to address low-quality health information found online and enable the public to identify trustworthy sources. While the scheme has helped improve health information quality, NHS England plans to more closely link it with initiatives on shared decision-making, accessible information, and health literacy. The standards for organizations will also be reviewed but the accreditation will remain free to obtain.

1. www.england.nhs.uk
The
Information
Standard
Laura Bolland
Personalisation and Control
Account Manager
March 2015

2. www.england.nhs.uk
• What is it?
• An accreditation scheme for organisations
that produce health and care information
• Organisations who have The Information
Standard produce clear, evidence-based
information that is user-tested
• Approximately 240 members at present
The Information Standard

3. www.england.nhs.uk
• To address “Google Doctor”
• To improve the quality of health
information
• To enable the public to identify good
quality information
• Has it achieved this?
Purpose

4. www.england.nhs.uk
• Developed by Department of Health in 2009
• Operationally managed by Capita
• Novated to NHS England in April 2013
• Significantly reduced budget for 2014/2015
• Decision to bring the operational management
in-house
• Opportunity to look at the Information
Standard as a whole and in detail
The Information Standard
Then and Now

5. www.england.nhs.uk
• NHS England remains committed to The
Information Standard
• The scheme will continue to be free – no
charge to join
• Emphasis on minimal disruption to members –
no version 3
Going Forward

6. www.england.nhs.uk
• Opportunities to link more closely
with other existing programmes
•Shared decision making
•Accessible Information
Standard
•Health literacy
But….there are opportunities

7. www.england.nhs.uk
• Specific aspects of The Information
Standard
• Developing the wider context
Opportunities Continued

8. www.england.nhs.uk
Specific Aspects
Six Principles, each with a number
of defined Requirements

9. www.england.nhs.uk

10. www.england.nhs.uk
• Commissioning
• Systems and procedures
• Patients, the public and
community
• Professionals and partners
Developing the Wider Context

11. www.england.nhs.uk
• Laura Bolland
• Personalisation and Control Account Manager
• Mobile: 07876851824
• Email: laura.bolland@nhs.net
• From 1st May
• Chris Easton
• Personalisation and Control Specialist
• Email: chris.easton1@nhs.net
Questions