The Influence of AI in the Hosting Industry - Jan Loeffler, CTO WebPros, CloudFest 2024
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Join Jan Loeffler, CTO at WebPros (cPanel, Plesk, WHMCS), in this must-see talk to learn how AI is rapidly transforming the digital landscape and how it can help your business thrive. Discover how AI is reshaping the hosting industry, streamlining operations, enhancing security and optimizing performance. Gain valuable insights into how the digital landscape is evolving and uncover actionable strategies to stay ahead.
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The Influence of AI in the Hosting Industry - Jan Loeffler, CTO WebPros, CloudFest 2024
- 1. THE INFLUENCE OF AI IN HOSTING Jan Loeffler, CTO WebPros EXPANDING YOUR REVENUE HORIZONS
- 2. MY G R A N D FAT HER H A N S AT H I S VI N EYA R D S I N 1 9 8 9
- 3. THE PRESENT
- 5. THE INFLUENCE OF AI
- 6. AI WILL BOOST PRODUCTIVITY TO HIGH LEVELS This is working with AI. These are our computers. This is us.
- 7. Automated Infrastructure Management Predictive Maintenance Security & Threat Detection Intelligent Customer Support Automated Content Generation USE CASES FOR AI
- 8. USE CASES FOR AI Automated Infrastructure Management Predictive Maintenance Security & Threat Detection Intelligent Customer Support Automated Content Generation
- 9. USE CASES FOR AI Automated Infrastructure Management Predictive Maintenance Security & Threat Detection Intelligent Customer Support Automated Content Generation
- 10. USE CASES FOR AI Automated Infrastructure Management Predictive Maintenance Security & Threat Detection Intelligent Customer Support Automated Content Generation
- 11. USE CASES FOR AI Automated Infrastructure Management Predictive Maintenance Security & Threat Detection Intelligent Customer Support Automated Content Generation
- 12. Automated Infrastructure Management Predictive Maintenance Security & Threat Detection Intelligent Customer Support Automated Content Generation USE CASES FOR AI
- 13. CREATING PROFESSIONAL WEBSITES WAS NEVER EASIER
- 14. SITEJET THE NEXT-GEN WEBSITE BUILDER IN CPANEL & PLESK
- 15. TUNE FOR SPEED
- 16. • Prevent financial losses in their e-commerce • Increase transaction process reliability • Increase search engine positions • Increase their work efficiency • Reduce support load • Improve website quality & efficiency • Reduce server load • Increase your APRU and revenues • Stay longer and happier With Site Quality Monitoring your customers will: CPANEL SITE QUALITY MONITORING IS DESIGNED FOR EVERY SITE OWNER
- 17. THE WEB ENABLEMENT ECOSYSTEM Hosting Management Platform Server Automation Platform eCommerce Store & Billing Automation Virtual Infrastructure Management Website Builder & CMS Search Engine Optimization Server & Website Monitoring Website Performance WordPress Management WordPress Security
- 18. THE WEBPROS WEB ENABLEMENT ECOSYSTEM SUPPORTS YOU GROWING YOUR BUSINESS WITH AI TECHNOLOGY AS A DRIVER
- 19. WHAT TO TAKE AWAY?
- 20. KEY TAKEAWAYS WebPros is your trusted partner to fuel your business growth! AI boosts productivity and makes technology available to more people. Ride the wave and help your clients succeed! 1 2 3 Increase ARPU by offering best suited solutions! The Web Enablement Ecosystem is a great start.
- 21. WITH AI POWERED SITEJET BASED ON CPANEL OR PLESK + XOVI NOW, A 10-YEAR-OLD COULD BRING A WINERY ONLINE TODAY! That’s me
- 22. Jan Loeffler CTO WebPros 20+ Years in the Cloud & Hosting Industry jan.loeffler@webpros.com https://twitter.com/jlsoft2 LET’S TALK!
- 23. TODAY, HANS MIGHT BE ONE OF YOUR CUSTOMERS!
- 24. MY H O METO W N
- 25. THANK YOU Jan Loeffler Chief Technology Officer jan.loeffler@webpros.com
Editor's Notes
- I remember it as if it would be today, when my Grandfather Hans let me drive his tractor the first time. I was 10 years old back then. My Grandfather owned a winery in Germany and I joined him every year to harvest the grapes. That’s more than 30 years ago and the internet was not a thing back then. My Grandfather first sold his wine locally only until he landed a game changing deal with a supermarket chain to distribute his wine. I always wondered what would he have done in todays times? Would he have tried to sell via Shopify? Amazon? Or building an own Online Store based on WooCommerce? [pause] More than 2 decades ago I owned a small web agency and created websites for local hotels, wineries, artists, insurance companies and others. I helped them improve their search engine rankings and get found. Back then everything had to be done by pure coding. No plug & play. If a client needed a CRM, I developed one. Contact or order forms – another project. Fast forward to 2024 [next] into the present.
- …into the present. What does the market offer to SMBs like my grandfather's winery today? Meanwhile we can assume that every business owner understood the need for having a professional digital presence. But do they know how? Do they have time to checkout the best CMS or Website Tool? At least for Winemakers I can say “certainly not” – even with big harvester machines, there won’t be a lot of time for building an appealing web presence unless you hire some expert to do so. Based on our research, 60% of all professional websites are built by professional web agencies. And another 33% received help from students, friends or family. Now, what’s the preferred solution of web agencies these days?
- This is an example of a solution based on WordPress from an agency targeting wineries. I’m pretty sure my Grandfather would sell his wine online today with such an online store. The agency utilizes WordPress as core platform to deliver robust yet scalable solutions like online stores on top. When I started in 1999, hosting was very technical and there haven’t been solutions available. There was no chance to create a digital presence as a normal SMB owner like my Grandfather. Today, customers expect seamlessly integrated and easy to use solutions and ideally from one trusted vendor. It is time to talk about [next] the influence of AI.
- The big question is, what role AI will play in our industry and if it is a threat to hosting companies or an enabler for increased growth? I asked many CEOs and CTOs of hosting companies and most of them think of AI as an enabler and business booster.
- Reflecting on my grandfather's days in the vineyards, I can't help but be reminded of the incredible evolution we've witnessed. He toiled tirelessly behind a horse-drawn plow, and every autumn, I joined him in harvesting grapes by hand. Fast forward to today's farms, and it's as though we've entered a scene from a Transformers movie, with machines that bear little resemblance to traditional tractors. Now, consider this: if we liken the old horses and tractors to our early computers, then the modern autonomous harvester machines represent the era of AI. These advanced machines navigate fields autonomously, efficiently completing tasks in record time. But how does this transformation relate to the hosting industry? We're already living in a digital age, using computers and storing data in the cloud. Today, I invite you to explore the transformative power of AI in the hosting industry and discover the most relevant use cases for hosting companies.
- The impact of AI on the cloud and hosting market is immense. AI-driven solutions are paving the way for smarter resource allocation, predictive maintenance, and enhanced security protocols. I still remember how many countless nights I’ve spent reading through massive logfiles looking for attack patterns or implementing simple algorithms to distribute hosting packages efficiently across thousands of shared hosting servers. This was 15 years ago. With AI, we can identify patterns, detect anomalies, and optimize infrastructure performance like never before. It enables us to provide seamless experiences, reduce downtime, and deliver unparalleled service quality to our clients. But as we stand here today, on the cusp of this AI revolution, we must not rest on our laurels. We must continue to push the boundaries of what is possible and strive for even greater innovation. Looking ahead, I see a future where AI will play an even more significant role in the cloud and hosting market. Imagine a world where AI not only generates content but also provides real-time insights and recommendations on website performance, user behavior, and market trends. Imagine AI-powered security systems that proactively identify and neutralize threats, safeguarding our digital assets. The possibilities are endless, and WebPros is committed to being at the forefront of these advancements.
- One of its most impactful applications is in Automated Infrastructure Management. Most Hosting companies just provision shared hosting packages or Virtual Server instances one-by-one without really balancing packages across their data center efficiently due to missing monitoring and intelligent resource allocation. This leads to underutilized servers here, and overutilized servers there. And as a result, either to unsatisfied clients who complain about poor performance, or to overspent in terms of hardware. AI, armed with data analytics and cutting-edge algorithms, is changing the way resources are allocated in cloud and hosting services. This means that AI optimizes your servers and data centers based on usage patterns, traffic spikes, and performance metrics. It's like having an intelligent resource manager on standby 24/7, ready to dynamically allocate resources, scale up or down as needed, all in real-time. This leads to optimal performance and cost-efficiency for both hosting providers and their customers.
- Another vital area where AI shines in the hosting industry is Predictive Maintenance. AI's predictive capabilities play a crucial role in preventing system failures or downtime. By constantly analyzing data and monitoring the health of your infrastructure, AI can forecast when issues might arise and take proactive measures to prevent them. Imagine having the foresight to fix potential problems before they impact your operations. Let me give you an example: If the disk of a server runs full, your apps will suddenly crash with downtime or even worse data loss as result. If you have configured monitoring, you will get alarmed before your clients might notice. <pause> But isn’t that already too late? The mess has already happened. How can you prevent issues proactively? <pause> You could easily setup disk space monitoring to alert if the disk is 80% exhausted. But then your servers would all have to include enough buffer – if they use it or not. And again, unnecessary overspent for hardware. What if some of your systems stay relatively stable in terms of disk space while others keep slowly but constantly growing? How would you define your monitoring rules then? <pause> The ideal solution would understand the dynamics of each server based on historical behavior and would only alert you if eating up disk space becomes critical and is not a normal behavior. This would be smart: you would get notified before situations get critical, but with less false alarms – which means quite nights for your operations team and minimized hardware costs. AI empowers hosting providers to keep their systems running smoothly, ensuring a seamless experience for their clients.
- In the ever-evolving landscape of the cloud and hosting market, Security and Threat Detection are paramount. AI is a formidable ally in the constant battle against emerging threats. The hosting industry faces an array of security challenges, from the relentless onslaught of cyberattacks to the need for strict data protection and compliance. AI steps in as a vigilant guardian, using advanced algorithms to detect and counter threats in real-time. Whether it's identifying suspicious activities, thwarting DDoS attacks, or guarding against malware, AI enhances the security posture of hosting companies, ensuring that data remains safe and services uninterrupted.
- AI is not just about optimizing infrastructure; it's also about improving the customer experience. One of the standout applications is Intelligent Customer Support. Looking at hosting companies we can clearly see that Customer Support Departments are their largest workforce. <pause> AI-powered chatbots and virtual assistants have become indispensable in the hosting industry. They offer efficient and effective solutions for customer queries and issues. These virtual agents are available 24/7, providing instant responses and assistance. They can handle routine tasks, answer questions, and even troubleshoot problems, all while freeing up human support agents to focus on more complex issues. This not only enhances customer satisfaction but also significantly reduces response times and support costs.
- Last but certainly not least, let's explore how AI is revolutionizing Content Generation for digital presences. Crafting compelling and relevant content has always been a critical part of online success. To become successful online, it is not done with just having a static website and stick with it for the next years. Search engines prefer frequently updated and relevant websites and site visitors expect updated news on your site. This includes regular blog articles, special campaigns for Easter and a personal touch. With AI, this process becomes more efficient and accessible. AI algorithms can identify trends and understand user behavior to generate tailored content that resonates with your audience. Whether it's creating blog posts, product descriptions, ad campaigns, or other website content, AI can assist in crafting high-quality text. Imagine having an AI-powered content producer that not only helps you discover the right keywords but also generates engaging content in your preferred language and the best suiting tone of voice for your specific audience. It's a game-changer that saves time, effort, and ensures your website remains fresh and relevant. Let’s think about my Grandfather for a moment. Producing Wine is his core strength.
- Do you believe he would be able to build a reasonable website with WordPress? Installing it, easy. And then he would be confronted with WP-Admin and struggle what to do next. How to add his contact form? Change the website menu? That’s crazy – for a first-time-user! There must be an easier solution for people that are not ready to study how to use WordPress. <pause> And there is!
- I’m thrilled to announce the next-gen Website Builder! We have delivered an AI-based, top modern and cutting-edge Site Builder as part of cPanel and Plesk to allow you to offer a perfect and easy experience to your clients to create beautiful websites including ready-to-use templates of many verticals, best drag & drop experience, professional features for web developers and designers On top, we’ve integrated an AI Content Generator which helps users create the best suiting content in their preferred language. This is a game changer and allows users to create websites in minutes, not days or weeks. Sitejet is included on every cPanel and Plesk, giving you the power to control whether you include Sitejet in your webhosting plans, offer it as add-on to increase your ARPU or selling it as own solution to compete against Wix & Squarespace. All of this is fully included in your cPanel and Plesk licenses, and the margin is 100% yours. Additionally, we offer Sitejet Studio for Web Agencies which includes professional client-collaboration and project management for the entire web agency team. Sitejet Studio is already used by thousands of web agencies as their core solution.
- Websites created by Sitejet are extremely fast, but not everyone is using Sitejet of course. For your Shared Hosting clients or Site Owners, we have Site Quality Monitoring ready for you - the easy-to-use solution for Site Auditing & Performance Monitoring.
- Site Quality Monitoring allows your users to get deep insights into their website quality, SEO readiness or perceived end-user performance based on real-browser testing. It enabled them to React immediately and prevent financial loses in their e-commerce with Business Monitoring Ensure website functionality with a Full Site Check which crawls the entire websites & eCommerce stores for quality, bugs, errors, and get immediate notifications Reduce your support load at higher ARPU and long-lasting customer satisfaction Site Quality Monitoring is included in cPanel and the Plesk version will follow later this year.
- At WebPros, we aim deliver the most innovative technologies to enable the digital world. We bring together products and solutions to enable businesses to build, operate, and grow online. Our products help manage servers, websites, billing, and online marketing. And all of them are built to support you all growing your business. Take the relevant products and easily integrate them into your billing system. Or if you use WHMCS, which is recommended, just activate them thanks to included integrations.
- “The WebPros Web Enablement Ecosystem supports you growing your Business!” [pause] [pause]
- Ok, what to take away from the last 20 minutes? Even if you forget everything. I would like you to <next> remember 3 things.
- But I want you to remember 3 things. AI boosts productivity and makes technology available to more people. Ride the wave and help your clients succeed! Offer great solutions as value added services on top your hosting plans to increase your ARPU and support your clients based on their needs before they go elsewhere. Today you‘ve learned about some great solutions that you should offer right away. If you need help or search for different solutions, please let us know. WebPros is here to help you. We are your trusted partner and we have your back. Please approach my colleagues and myself today and let‘s discuss what‘s the best strategy for you.
- And if you do everything right and start adding the best solutions into your portfolio, my 10-year-old son could easily create a perfectly looking professional digital presence for a winery today – just by using the AI powered Sitejet offered by one of you on top of cPanel or Plesk. [pause] And with our AI-based SEO solution XOVI NOW, he would generate weekly blog articles based on the AI Writer and reach the first place on Google. And who knows, maybe he would today sell German wine to customers in the entire world? Imagine enjoying a nice evening with your friends and a bottle of German Riesling that you ordered from my son’s Online Wine Store.
- My name is Jan Loeffler, CTO at WebPros and this is my personal story. My passion is helping millions of customers getting their businesses online and successful through solutions built by WebPros and offered by our valued partners. And if you want to know more or you are interested in seeing a demo, please reach out to me and I’m happy to support you. [pause, next]
- Today [pause] my Grandpa Hans might be one of your loyal customers who would have chosen you as his trusted Service Provider. You would take care of his Digital Presence while Hans [pause, next] would experiment with
- Hans would experiment with producing the best tasting wine [slow down] coming from a small village just a 2 hour drive from here, called “Weisenheim am Berg”.