The document provides insights into understanding the Indian homemaker. It discusses that homemakers are typically women who manage household duties like caring for children, cleaning, and making purchases for the home. They juggle many responsibilities and feel exhausted without breaks. The document segments homemakers into different personality types like content conservatives, archetypal providers, troubled homebodies, tight-fisted traditionalists, affluent sophisticates, and contemporary housewives. It also provides 15 zero-cost methods retailers can use to attract homemakers, such as offering order pickup, shopping assistance, complimentary product placement, and delivery of products and services.
Tonsilloliths, also known as tonsil stones, are calcified clusters that can form on the palatine or lingual tonsils. They are mostly composed of calcium and other minerals. Tonsils are located in the back of the throat and contain crevices where debris like dead cells and mucus can accumulate and harden into white formations over time. Tonsil stones often cause no symptoms but can produce pain when swallowing and bad breath. Treatment options range from no intervention for minor cases to surgery, laser removal, irrigation, or curettage for more severe symptoms.
This document provides guidance on examining the nose and throat. It describes how to inspect the nose, including shape, deformities, discharge, and speculum examination of the nasal cavities. It also outlines how to assess the nasal airway and palpate for polyps. Regarding the throat exam, it details inspecting the lips, mouth, tonsils, soft palate and assessing hydration. The document provides images and describes inspecting and palpating the parotid glands as well.
This document discusses juvenile diabetes mellitus (DM). It defines DM as a disorder of glucose intolerance caused by insufficient insulin production or action, leading to hyperglycemia. There are two main types: type 1 DM results from autoimmune destruction of beta cells and requires insulin therapy; type 2 DM is increasing in children due to obesity and lifestyle factors. Symptoms include frequent urination, thirst, weight loss, and fatigue. Treatment involves insulin therapy via injections or pumps, monitoring blood sugar levels, nutrition management, and education to prevent complications like diabetic ketoacidosis and hypoglycemia.
Hearing aids are electronic devices that amplify sound for people with hearing loss. They consist of a microphone that picks up sounds and converts them to electronic signals, an amplifier that increases the power of the signals, and a receiver that delivers the amplified sounds into the ear. There are different types of hearing aids including behind-the-ear, on-the-ear, in-the-ear canal, and bone-anchored options. Nurses play a role in helping patients understand how to use and care for their hearing aids.
This document summarizes a lecture on breastfeeding best practices. It discusses:
- When to initiate feeding based on gestational age
- The advantages of breastfeeding for baby, mother, and society
- The types and benefits of breast milk over time
- Signs of proper breastfeeding positioning and attachment
- Indicators that a baby is feeding effectively
- Common reasons for perceived low milk supply and solutions
- Breastfeeding considerations for special situations like prematurity or illness
- Absolute medical contraindications to breastfeeding.
The document summarizes 5 major hurdles faced by housewives according to the author's experience as an emotional and behavioral health consultant. The hurdles are: 1) Lack of recognition for their work from family beyond cooking; 2) Difficult relationships with in-laws due to clash of beliefs and lack of communication; 3) Being blamed for issues with children regarding their gender, studies, or behavior; 4) Having low motivation due to identifying only as a housewife rather than having an independent identity; 5) Their desires are often overlooked as they prioritize the happiness of their husband and children.
During the 1950s, the ideal family consisted of a mother, father, and children, with the woman's role being a homemaker. In the 1960s, Betty Friedan wrote The Feminine Mystique, helping establish the National Organization for Women to fight for gender equality. Gloria Steinem also worked to raise awareness of women's rights issues through media in the 1970s. However, Phyllis Schlafly opposed the women's liberation movement and the Equal Rights Amendment, believing women's place was in the home.
Tonsilloliths, also known as tonsil stones, are calcified clusters that can form on the palatine or lingual tonsils. They are mostly composed of calcium and other minerals. Tonsils are located in the back of the throat and contain crevices where debris like dead cells and mucus can accumulate and harden into white formations over time. Tonsil stones often cause no symptoms but can produce pain when swallowing and bad breath. Treatment options range from no intervention for minor cases to surgery, laser removal, irrigation, or curettage for more severe symptoms.
This document provides guidance on examining the nose and throat. It describes how to inspect the nose, including shape, deformities, discharge, and speculum examination of the nasal cavities. It also outlines how to assess the nasal airway and palpate for polyps. Regarding the throat exam, it details inspecting the lips, mouth, tonsils, soft palate and assessing hydration. The document provides images and describes inspecting and palpating the parotid glands as well.
This document discusses juvenile diabetes mellitus (DM). It defines DM as a disorder of glucose intolerance caused by insufficient insulin production or action, leading to hyperglycemia. There are two main types: type 1 DM results from autoimmune destruction of beta cells and requires insulin therapy; type 2 DM is increasing in children due to obesity and lifestyle factors. Symptoms include frequent urination, thirst, weight loss, and fatigue. Treatment involves insulin therapy via injections or pumps, monitoring blood sugar levels, nutrition management, and education to prevent complications like diabetic ketoacidosis and hypoglycemia.
Hearing aids are electronic devices that amplify sound for people with hearing loss. They consist of a microphone that picks up sounds and converts them to electronic signals, an amplifier that increases the power of the signals, and a receiver that delivers the amplified sounds into the ear. There are different types of hearing aids including behind-the-ear, on-the-ear, in-the-ear canal, and bone-anchored options. Nurses play a role in helping patients understand how to use and care for their hearing aids.
This document summarizes a lecture on breastfeeding best practices. It discusses:
- When to initiate feeding based on gestational age
- The advantages of breastfeeding for baby, mother, and society
- The types and benefits of breast milk over time
- Signs of proper breastfeeding positioning and attachment
- Indicators that a baby is feeding effectively
- Common reasons for perceived low milk supply and solutions
- Breastfeeding considerations for special situations like prematurity or illness
- Absolute medical contraindications to breastfeeding.
The document summarizes 5 major hurdles faced by housewives according to the author's experience as an emotional and behavioral health consultant. The hurdles are: 1) Lack of recognition for their work from family beyond cooking; 2) Difficult relationships with in-laws due to clash of beliefs and lack of communication; 3) Being blamed for issues with children regarding their gender, studies, or behavior; 4) Having low motivation due to identifying only as a housewife rather than having an independent identity; 5) Their desires are often overlooked as they prioritize the happiness of their husband and children.
During the 1950s, the ideal family consisted of a mother, father, and children, with the woman's role being a homemaker. In the 1960s, Betty Friedan wrote The Feminine Mystique, helping establish the National Organization for Women to fight for gender equality. Gloria Steinem also worked to raise awareness of women's rights issues through media in the 1970s. However, Phyllis Schlafly opposed the women's liberation movement and the Equal Rights Amendment, believing women's place was in the home.
Women's roles have changed significantly over the past century. Prior to 1900, most women were housewives, but World War I necessitated women taking jobs in factories while the men were away. This contributed to the growing women's suffrage movement, and after World War I many countries granted women the right to vote. Although some women gained employment in new fields like medicine and journalism in the 1920s, most returned to being housewives after World War II in western nations, while communist countries encouraged women's employment and expanded their rights.
Comparison of women in the past and presentSassy Nasa
Women's roles have significantly changed from the past to the present. In the past, women were subservient to men and had few rights. They could not own property, make major family decisions, get an education, work outside the home, or inherit wealth. In the present, women have gained greater independence, opportunities, and legal rights. They can now get an education, work in various fields, voice their opinions, and divorce. However, full equality has yet to be achieved as traditional gender roles still influence society. The document suggests women may continue improving their roles and one day rule nations instead of just supporting men.
The basic objective of this presentation is to examine the changing role of women in Indian society. This concern is not merely academic but is central to the process of emerging development in India. There is a need to critically evaluate the various plans/programmes undertaken for emancipation of women in India and also make a SWOT analysis of the position of women in India at present.
This document provides a market analysis of Tide detergent in India. It discusses the social, technological, economic, ecological, political/legal environments and how Tide positions itself within these. A SWOT analysis finds Tide's strengths are its market leadership, quality and reputation, while weaknesses include strong competitors. The analysis also covers Tide's target demographics, product mix, and life cycle. It evaluates Tide using frameworks like the 4Ps, Maslow's hierarchy, and the Ansoff matrix to understand how Tide markets to consumers in India.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
Procter & Gamble's Tide is the world's oldest and most trusted detergent brand, leading the market in 23 countries. In India, Tide provides outstanding whiteness on whites and excellent cleaning on colors. It uses marketing strategies tailored to different regions, employing various advertising methods and ensuring wide product availability in the US and India. While Tide dominates the US market through superior brand, quality, and pricing, it has steadily gained urban popularity in India's price-sensitive market through effective campaigns and product offerings.
Design for Startups - Build Better Products, Not More FeaturesVitaly Golomb
Pre-order Vitaly's book "Accelerated Startup – The New Business School" http://golomb.net/book
Apple owes the title of the world’s most valuable company to its genius in design. Good design is never accidental and at the core of a successful product is an elegant solution to a painful problem. Design has earned a very important seat at the table with today’s companies especially in the world of software and apps. In this highly engaging presentation, Vitaly covers principles and business value of good design, design disciplines, how to hire and work with designers, and the design success formula.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
This document discusses segmenting Miracle-Gro's target audience into three groups based on life stage: Nomads, Providers, and Appreciators. For each group, it identifies key insights about their motivations and barriers related to gardening. It then outlines tailored messaging approaches and ideas for each group to address their needs. The overarching theme is that "life grows on" through different life changes and stages, and Miracle-Gro can provide comfort and encouragement. Evaluation of the campaign's success will include pre- and post-surveys and analyzing digital engagement.
This document discusses three life stages - Nomads, Providers, and Appreciators - and how each relates to gardening. For Nomads, who live in temporary spaces, gardening is not seen as possible but they may be open to low-maintenance indoor plants. Providers are busy with young families and see gardening as a chore, not an activity to share with children. Appreciators face new obstacles with aging but gardening can provide comfort during their life changes. The document suggests targeting each group differently to promote gardening.
This document discusses 4 common home buyer turn-offs:
1. Leaving personal items and decorations that don't allow buyers to envision their own tastes. Homes should be depersonalized for showings.
2. Old, dirty, or unusual carpets. Many buyers prefer hard floors due to concerns over carpet cleaning and replacement costs.
3. Gold bathroom fixtures from the 1970s-1980s that appear dated rather than vintage.
4. Elaborate landscaping that will require extensive maintenance that buyers may not want to take on. Large yards and gardens can seem like a lot of work.
How Children Can Help Their Parents To Save and Earn MoneyJanice Payoyo
This presentation helps children teaches children how to eliminate money wastage, unnecessary spending and to seek alternatives that can help their family become financially successful.
Friskies Natural Sensations is a line of natural cat food and treats owned by Nestle Purina. The brand sees an opportunity to appeal to consumers looking for more natural pet products. The challenge is standing out in a crowded natural products market. The document recommends positioning Friskies Natural Sensations as allowing owners to indulge their pets in a healthy way without breaking the budget. It suggests adding more varieties, flavors, and integrating games to encourage play between pets and owners.
Very old people find meaning and security in their home. The home represents memories, freedom, and independence. It is the center of their lives and identity. As people age and experience functional limitations, the home takes on additional meanings as a place of work for caregivers. Occupational therapists must consider the deep meaning of home and how interventions may impact a very old person's sense of security, freedom and identity. Solutions need to align with daily habits and routines to minimize disruption.
Creating Home in a Nursing Home Fantasy or Reality Mar.docxvanesaburnand
This document discusses how nursing homes can be designed and operated to feel more like home. It argues that while nursing homes aim to provide quality care, they often fail to provide residents with a sense of control, meaningful relationships and activities, dignity and respect - things that people want in their homes. The document outlines ways facilities can shift focus to quality of life and give residents more autonomy over daily schedules and activities. It also discusses how physical design can minimize institutional features and maximize home-like qualities through smaller household units, personal belongings, and a less medicalized atmosphere. The goal is for nursing homes to support residents' psychological and social needs to feel safe, secure, and in control - as one would feel in their own home.
Family-Life-Cycle-Stages for Consumer buying decisionsromapareek
The document discusses the stages of the family life cycle model, which marketers use to segment customers based on their family size and composition. It outlines the 8 stages: 1) young and single, 2) recently married, 3) full nest 1-3 (families with young to older children), 4) empty nest 1-2 (families after children leave home), and 5) solitary survivors (widowed or single seniors). Each stage is associated with common household characteristics, financial priorities, and types of purchases. Understanding these stages helps tailor marketing and products to customers' different life circumstances.
The document discusses various ways Filipino families solve their housing problems, which are often due to overcrowding, lack of space, and poverty, through maximizing the use of space and resources. It also discusses the importance of zoning by cities to designate residential, commercial, and industrial areas to minimize housing issues. The document provides tips for families on how to best utilize small living spaces through the use of folding furniture, built-in cabinets, and minimizing unused items.
Organizational Decision Making ,Household Decision Making ,Organizational Buyers, Business-to-Business (B2B) Marketers ,Roles in Decision Making ,Influence in Decision Making ,Family Life Cycle , Factor Affect Family Conflict ,Who Makes Key Decisions in the Family?
Understanding the Home, Week 6: Changing Your HomeDavid Week
Despite the centrality of home in our daily lives, we have very little conscious knowledge about why our homes are the way they are, how they work, or how to make them work for us.
David Week wants to change this. His Melbourne Free University course, Understanding Your Home, helps to close that gap in our understanding, and to make participants active shapers of home and home life.
WEEK 6: CHANGING YOUR HOME shares seven tools to reshape your home. Armed with this knowledge about the psychological, cultural and economic power of our homes, what changes can we make to live better lives in a better world?
This document provides information on home economics and managing family resources effectively. It discusses identifying a family's resources and needs, allocating budgets, and tips for wise spending. The document also includes learning tasks for students to practice skills like making budgets, scheduling chores, and identifying family expenses and savings.
Women's roles have changed significantly over the past century. Prior to 1900, most women were housewives, but World War I necessitated women taking jobs in factories while the men were away. This contributed to the growing women's suffrage movement, and after World War I many countries granted women the right to vote. Although some women gained employment in new fields like medicine and journalism in the 1920s, most returned to being housewives after World War II in western nations, while communist countries encouraged women's employment and expanded their rights.
Comparison of women in the past and presentSassy Nasa
Women's roles have significantly changed from the past to the present. In the past, women were subservient to men and had few rights. They could not own property, make major family decisions, get an education, work outside the home, or inherit wealth. In the present, women have gained greater independence, opportunities, and legal rights. They can now get an education, work in various fields, voice their opinions, and divorce. However, full equality has yet to be achieved as traditional gender roles still influence society. The document suggests women may continue improving their roles and one day rule nations instead of just supporting men.
The basic objective of this presentation is to examine the changing role of women in Indian society. This concern is not merely academic but is central to the process of emerging development in India. There is a need to critically evaluate the various plans/programmes undertaken for emancipation of women in India and also make a SWOT analysis of the position of women in India at present.
This document provides a market analysis of Tide detergent in India. It discusses the social, technological, economic, ecological, political/legal environments and how Tide positions itself within these. A SWOT analysis finds Tide's strengths are its market leadership, quality and reputation, while weaknesses include strong competitors. The analysis also covers Tide's target demographics, product mix, and life cycle. It evaluates Tide using frameworks like the 4Ps, Maslow's hierarchy, and the Ansoff matrix to understand how Tide markets to consumers in India.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
We’re all trying to find that idea or spark that will turn a good project into a great project. Creativity plays a huge role in the outcome of our work. Harnessing the power of collaboration and open source, we can make great strides towards excellence. Not just for designers, this talk can be applicable to many different roles – even development. In this talk, Seasoned Creative Director Sara Cannon is going to share some secrets about creative methodology, collaboration, and the strong role that open source can play in our work.
Procter & Gamble's Tide is the world's oldest and most trusted detergent brand, leading the market in 23 countries. In India, Tide provides outstanding whiteness on whites and excellent cleaning on colors. It uses marketing strategies tailored to different regions, employing various advertising methods and ensuring wide product availability in the US and India. While Tide dominates the US market through superior brand, quality, and pricing, it has steadily gained urban popularity in India's price-sensitive market through effective campaigns and product offerings.
Design for Startups - Build Better Products, Not More FeaturesVitaly Golomb
Pre-order Vitaly's book "Accelerated Startup – The New Business School" http://golomb.net/book
Apple owes the title of the world’s most valuable company to its genius in design. Good design is never accidental and at the core of a successful product is an elegant solution to a painful problem. Design has earned a very important seat at the table with today’s companies especially in the world of software and apps. In this highly engaging presentation, Vitaly covers principles and business value of good design, design disciplines, how to hire and work with designers, and the design success formula.
Fight for Yourself: How to Sell Your Ideas and Crush PresentationsDigital Surgeons
Don't let your blood, sweat, and pixels be overlooked, great creative doesn't sell itself.
Every presentation is a story, an opportunity to sell not just your work, but what people actually buy — YOU.
This presentation will walk viewers through three core aspects of winning at any presentation, Confidence, Comprehension, and Conviction.
These concepts, central to your work as a creative professional, are backed by science and bolstered by thoughts from some of the world’s leading creative professionals.
This document discusses segmenting Miracle-Gro's target audience into three groups based on life stage: Nomads, Providers, and Appreciators. For each group, it identifies key insights about their motivations and barriers related to gardening. It then outlines tailored messaging approaches and ideas for each group to address their needs. The overarching theme is that "life grows on" through different life changes and stages, and Miracle-Gro can provide comfort and encouragement. Evaluation of the campaign's success will include pre- and post-surveys and analyzing digital engagement.
This document discusses three life stages - Nomads, Providers, and Appreciators - and how each relates to gardening. For Nomads, who live in temporary spaces, gardening is not seen as possible but they may be open to low-maintenance indoor plants. Providers are busy with young families and see gardening as a chore, not an activity to share with children. Appreciators face new obstacles with aging but gardening can provide comfort during their life changes. The document suggests targeting each group differently to promote gardening.
This document discusses 4 common home buyer turn-offs:
1. Leaving personal items and decorations that don't allow buyers to envision their own tastes. Homes should be depersonalized for showings.
2. Old, dirty, or unusual carpets. Many buyers prefer hard floors due to concerns over carpet cleaning and replacement costs.
3. Gold bathroom fixtures from the 1970s-1980s that appear dated rather than vintage.
4. Elaborate landscaping that will require extensive maintenance that buyers may not want to take on. Large yards and gardens can seem like a lot of work.
How Children Can Help Their Parents To Save and Earn MoneyJanice Payoyo
This presentation helps children teaches children how to eliminate money wastage, unnecessary spending and to seek alternatives that can help their family become financially successful.
Friskies Natural Sensations is a line of natural cat food and treats owned by Nestle Purina. The brand sees an opportunity to appeal to consumers looking for more natural pet products. The challenge is standing out in a crowded natural products market. The document recommends positioning Friskies Natural Sensations as allowing owners to indulge their pets in a healthy way without breaking the budget. It suggests adding more varieties, flavors, and integrating games to encourage play between pets and owners.
Very old people find meaning and security in their home. The home represents memories, freedom, and independence. It is the center of their lives and identity. As people age and experience functional limitations, the home takes on additional meanings as a place of work for caregivers. Occupational therapists must consider the deep meaning of home and how interventions may impact a very old person's sense of security, freedom and identity. Solutions need to align with daily habits and routines to minimize disruption.
Creating Home in a Nursing Home Fantasy or Reality Mar.docxvanesaburnand
This document discusses how nursing homes can be designed and operated to feel more like home. It argues that while nursing homes aim to provide quality care, they often fail to provide residents with a sense of control, meaningful relationships and activities, dignity and respect - things that people want in their homes. The document outlines ways facilities can shift focus to quality of life and give residents more autonomy over daily schedules and activities. It also discusses how physical design can minimize institutional features and maximize home-like qualities through smaller household units, personal belongings, and a less medicalized atmosphere. The goal is for nursing homes to support residents' psychological and social needs to feel safe, secure, and in control - as one would feel in their own home.
Family-Life-Cycle-Stages for Consumer buying decisionsromapareek
The document discusses the stages of the family life cycle model, which marketers use to segment customers based on their family size and composition. It outlines the 8 stages: 1) young and single, 2) recently married, 3) full nest 1-3 (families with young to older children), 4) empty nest 1-2 (families after children leave home), and 5) solitary survivors (widowed or single seniors). Each stage is associated with common household characteristics, financial priorities, and types of purchases. Understanding these stages helps tailor marketing and products to customers' different life circumstances.
The document discusses various ways Filipino families solve their housing problems, which are often due to overcrowding, lack of space, and poverty, through maximizing the use of space and resources. It also discusses the importance of zoning by cities to designate residential, commercial, and industrial areas to minimize housing issues. The document provides tips for families on how to best utilize small living spaces through the use of folding furniture, built-in cabinets, and minimizing unused items.
Organizational Decision Making ,Household Decision Making ,Organizational Buyers, Business-to-Business (B2B) Marketers ,Roles in Decision Making ,Influence in Decision Making ,Family Life Cycle , Factor Affect Family Conflict ,Who Makes Key Decisions in the Family?
Understanding the Home, Week 6: Changing Your HomeDavid Week
Despite the centrality of home in our daily lives, we have very little conscious knowledge about why our homes are the way they are, how they work, or how to make them work for us.
David Week wants to change this. His Melbourne Free University course, Understanding Your Home, helps to close that gap in our understanding, and to make participants active shapers of home and home life.
WEEK 6: CHANGING YOUR HOME shares seven tools to reshape your home. Armed with this knowledge about the psychological, cultural and economic power of our homes, what changes can we make to live better lives in a better world?
This document provides information on home economics and managing family resources effectively. It discusses identifying a family's resources and needs, allocating budgets, and tips for wise spending. The document also includes learning tasks for students to practice skills like making budgets, scheduling chores, and identifying family expenses and savings.
Designing Technologies for Multiminding: Learning from Farm Families
In 3 sentences:
The document discusses research on farm families who intentionally merge their home and work lives. These families divide spaces based on indoor/outdoor rather than home/work, value being together on the farm, and structure their time around natural rhythms like seasons in addition to social schedules. Understanding these alternative models of integrating home and work can provide insights for designing technologies that better support "multiminding" across multiple tasks and roles.
This document provides an overview of factors that influence an individual's outlook in life and how to develop a satisfying home life. It discusses how strengths, weaknesses, and life experiences shape a person's outlook. It also outlines goals for developing wholesome family relationships, such as preserving Filipino family values like respect, education, and family ties. The document advises setting short-term and long-term goals, sharing responsibilities, and finding recreational activities to strengthen family bonds.
This document provides an overview of factors that influence an individual's outlook in life and how to develop a satisfying home life. It discusses how strengths, weaknesses, and life experiences shape a person's perspective. It also outlines goals for developing positive family relationships, such as preserving Filipino values like respect, education, and family ties. The document encourages teenagers to set goals, manage responsibilities, and participate in recreational activities to strengthen family bonds.
Home swapping involves families agreeing to live in each other's homes for a holiday period with no money exchanged. This allows families to have free accommodations anywhere in the world and experience new neighborhoods and lifestyles. Home swapping eliminates hotel and car rental expenses, allows use of amenities like toys and books available in the exchanged home, and provides the comfort of living in a home rather than a hotel. It also promotes a sense of security knowing someone is caring for your home, and immerses participants in local cultures through authentic living experiences that support the local economy.
1. The document discusses how the Covid-19 pandemic is changing consumer behavior and markets in India. It covers topics like overriding emotions from aspiration to anxiety, new behavioral changes as lockdowns ease, changes to merchandise and distribution channels, changes to media and brand messaging, and profiling different types of consumers.
2. Behavioral changes will include strong demand for kids clothing, home appliances for cooking, and comfort wear, along with new needs for healthy foods, ingredients for home cooking, and work-from-home equipment. Distribution channels will focus more on home delivery, hygiene, and contactless payments.
3. Brand messaging needs to be comforting, caring, and empathetic as people spend more time online
This document discusses family life skills and consumer life skills. It defines a family as people related by blood, marriage, or cohabitation. Family life skills are skills needed for participation in daily life and adult independent living, while consumer life skills relate to financial management, work-life balance, nutrition, and child development. The document outlines four areas of family and consumer life skills and provides examples of skills in each area, such as basic nutrition, food safety, career selection, and child developmental stages. It also discusses factors that build healthy family relationships, including communication, working as a family, and providing support.
The document provides information about tapping into home equity to pay for aging in place. It discusses the challenges of aging in place, including health issues that make living independently difficult, home safety concerns, isolation, and the high costs of supportive services. It outlines options for using home equity through short-term loans for immediate needs or longer-term loans like reverse mortgages. Reverse mortgages can provide a lump sum or line of credit but also have costs and risks to consider. The document aims to help older homeowners understand their options and decide if tapping home equity makes financial sense for their individual situation.
1. 2/1/2010
STRATEGIC
RETAILING
CONSUMER INSIGHTS- HOME MAKER
Understanding the Indian Homemaker
Gaurav Arora/ Riddhima Chopra
2. February 1,
CONSUMER INSIGHTS- HOME MAKER
2010
Understanding the Indian Homemaker
A homemaker is a man or woman that chooses to stay
at home instead of having a career outside the home,
so they can run their household and raise a family.
They often feel exhausted as they do not have a
dedicated break time.
Along with caring for the children, they are
responsible for any problems around the home, such
as the plumbing and electrical and hiring someone to
fix them
A Homemaker normally purchases all the necessary
items for the home including supplies, groceries,
materials and equipment needed.
Being a homemaker is probably one of the most
difficult, challenging and demanding roles there is but
it is also one of the most rewarding in terms of
satisfaction that one gets for being with the family
and children.
Daily Source of entertainment and information for
homemakers is usually TV or radio and newspaper
2
3. February 1,
CONSUMER INSIGHTS- HOME MAKER
2010
They spend most of their time juggling chores
and ensuring that children get to appointments,
games and activities at the correct time
They go out for purchasing once a week or
fortnightly and buy staple products in bulk.
Home maker prefers take delivery of the
products at home.
Home maker gets the latest product
information from print, media and internet.
They mostly influence the buying decision for
household goods from grocery to white goods
and sometime brown goods too.
They oversee the care and maintenance of the
home and completing most minor and some
major repair projects, refinishing and upgrades.
They keep the house clean, neat and free from
possible hazards to children.
3
4. February 1,
CONSUMER INSIGHTS- HOME MAKER
2010
Understanding the Woman Homemaker
In India however most home makers are women, hence we shall understand the woman
homemaker’s psyches in detail. Hence we need to segment the market clearly into women with
various personality types. Following is one way by which we can categorize the Indian homemaker –
Content Archetypal Troubled Tight fisted Affluent Contemporary
Conservative Provider Homebody traditionalist Sophisticate House wife
• She is happy • Believes that • She is not • Traditional • Affluent • Plays an
with her state her role is to sure that she women who woman who active role in
of life/society provide for is doing the believes in is the
and look after right thing by saving for comfortable household
the well bieng 'staying tommorow with the finer and sees
of her family home' things in life herself as an
equal to her
husband
Content Conservative
1. They are independent enough to make important decisions on their own and have
an endless amount of patience, energy and love.
2. They have good network with shopkeepers around their vicinity and often ask for
delivery of goods due to children at home.
Archetype Provider
1. They take utter caution in choosing the product for the family in terms of quality and
content used in the product.
2. They often feel exhausted as she doesn’t have a dedicated break time.
3. They want to spend quality time, be there to raise and love them and run the
household.
4
5. February 1,
CONSUMER INSIGHTS- HOME MAKER
2010
Troubled Homebody
1. They keep up with the latest business and world news and are avid readers.
2. They enjoy spending time alone, and indulging themselves outside the home.
Tight fisted traditionalist
1. They manage the budget of the household purchasing and look for attractive deals.
2. They are frugal and pride themselves in being value oriented
Affluent Sophisticate
1. Homemakers manage household workers or "domestic servants".
2. They are very particular about their appearance and invest in beauty products and
visits to the salon.
3. They are very brand concise, shopping is a hobby and they like to buy the latest
trends.
4. They are social and have a large network of friends; word of mouth is the best
medium to reach these women.
5. They enjoy exclusivity and are willing to pay a premium for it.
Contemporary Housewife
1. They involve themselves in all important family decisions
2. They like to keep themselves informed about the latest happenings so that they can
contribute in decision making
3. They are highly independent and opinionated
5
6. February 1,
CONSUMER INSIGHTS- HOME MAKER
2010
15 Zero Cost methods to attract Homemakers
A comprehensive site of the store can attract the home maker to a particular store where all
his/her needs can be fulfilled.
Order taking facility on phone through the customer where customer can place order and
pick up the order from the store as per its convenience will provide the home maker an easy
shopping experience.
In store a person can be assigned to the customer where customer will be assisted to reach
to the required products which will help to reduce time.
Placement of complimentary products adjacent to each other will give the shopper a great
shopping experience which will entice the customer to come back to the store again.
Shopping history can be shared with the customer that would assist the customer to plan for
their next purchase as homemakers tends to keep inventory of staple items at home.
Store can offer trolleys with facility of accommodating the children which would provide the
customer an easy shopping experience.
A café at the store like a home furnishing where a homemaker tends to spend lot of time
would provide spouse an area to respite. This would provide home maker ample time to
shop.
Providing play areas for children, so that the home maker can shop hassle free.
Application to compare prices of substitute products so that the homemaker can choose
products offering best value.
Stores can gift practical mementos such a small pencil and writing pad so that the
homemaker can make shopping lists.
Home facilities for delivery of not only products but also services (beauty treatments).
Have a special day of the month for ‘Mega Sale’ offers every month, that way the
homemaker can plan her trip in advance.
Have a bid or auction sale in the store, this will increase consumer involvement and motivate
the homemaker to purchase more.
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