Presentation from IASummit 2008 by Ingrid Tofte and Karl Johan Saeth - presenting a model for including ethics considerations in your projects.

1. The impact of social ethics on IA and interactive design Experiences from the Norwegian woods

2. LoveUX

8. Spheres of Ethics Personal

9. Spheres of Ethics Social

10. Spheres of Ethics Global

18. The government controls 31.6% of publicly listed companies Norwegians enjoy the second highest GDP per-capita in the world

19. Statistics Norway Cost of Living in Norway United Kingdom USA Norway

20. As of 2007, Norway´s population numbered 4.7 million. In recent years, immigration has accounted for more than half of Norway's population growth

21. Case I: Vinmonopolet www.vinmonopolet.no

30. Which one?

31. Too much?

34. VS

35. VS

36. VS

37. VS

38. VS

40. Case II: Egmont www.univers.no

50. Case III: Norwegian Pollution Control Authority (SFT) www.sft.no/co2/

51. Statistics Norway Concerns amongst Norwegians Poverty Discrimination of woman Hygiene Education Environment 10 20 30 40 50 60 70 80 90 %

54. Avoid E-commerce metaphors such as shopping carts etc…

60. Visual: SFT CO2 V – What if?

66. A methodology of ethics?

67. Project Business req. User req. Ethical aspects Ethics req. Ethical imperatives ! ! ! Ethical spheres Global Social Individual