The document discusses the human side of UX design and emphasizes that design is a process focused on empathy, not just a set of skills. It outlines the key steps in the UX design process as study to understand user needs, empathizing with users through personas and stories, prototyping the design, and then further study and refinement. The goal is to design with empathy and focus on functionality, intuitiveness, efficiency, comfort, and delight for users.

1. The Human Side
of UX Design
@jamesarcher | WordCamp Toronto

4. Design =
Empathy

5. (not the actual screen)

7. Design is a process,
not a skill set

9. Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)

10. Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)

11. Prototype
(experience, interaction,
visual design, language,
implementation, etc.)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)

12. Prototype
(experience, interaction,
visual design, language,
implementation, etc.)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)

29. 0
12.5
25
37.5
50
Before After
$
$$$$$

31. Functionality

32. Intuitiveness
Functionality

33. Intuitiveness
Functionality
Efficiency

34. Intuitiveness
Comfort
Functionality
Efficiency

35. Intuitiveness
Comfort
Functionality
Efficiency
Delight

47. Detektor

53. Design =
Empathy

59. Prototype
(experience, interaction,
visual design, language,
implementation, etc.)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)

69. Prototype
(experience, interaction,
visual design, language,
implementation, etc.)
Study
(assumptions, goals,
perception, emotions,
frustrations, etc.)
Empathize
(models, stories,
personas, values,
priorities, etc.)

70. @jamesarcher
jamesarcher.me
james@jamesarcher.me

71. @fortydesign | forty.co
@jamesarcher
jamesarcher.me
james@jamesarcher.me

72. @crowdfavorite | crowdfavorite.com
@fortydesign | forty.co
@jamesarcher
jamesarcher.me
james@jamesarcher.me

73. Thanks.