The Human Connection in your product story.pdf

•

0 likes•21 views

This document discusses how to humanize product stories by focusing on the core elements of human connection: attentive listening, authenticity, selflessness, and consistency. It advocates connecting product narratives to people, place, plot, and purpose. Specifically, it recommends knowing your audiences and their perspectives; understanding their challenges, opportunities, and experiences; portraying authentic and truthful narratives; staying consistent in building trust over time; and providing options for audiences to take action. The overall aim is to build meaningful content, convey positive intent, and achieve a greater extent of human connection when telling product stories.

THE HUMAN
CONNECTION
IN YOUR
PRODUCT
STORY
With :
NIDHI KANNOUJIA
Product Manager | Board Member
& President, IIT Bay Area | Advisor |
ex AWS, Nutanix, Oracle
01

02
Agenda
Product narrative vs story building
The core of human connection
Humanizing product story

People Place
Plot
Purpose
external customer or
internal customers
circumstance, curiosity,
conversations, and
conflicts
internal to organization
or external platform
persuade to care
and act
Product x Story 03

Attentive listening
Authenticity
Selflessness
Consistency
04
The core of human connection

05
Product narrative components
CONTENT
INTENT
EXTENT

People Place
Plot
Purpose
external customer or
internal customers
persuade to care
and act
Story
Know who is sharing their story
with you - find the right personas
to find right stories.
Know who you are telling the
story - tell the story that is
relevant to them.
07
Humanizing product story - "People"
Content Attentive listening
Authenticity
Selflessness
Consistency
Intent
Extent

08
People Place
Plot
Purpose
external customer or
internal customers
circumstance, curiosity,
conversations, and
conflicts
internal to organization
or external platform
persuade to care
and act
Story
Know who is sharing their story
with you - find the right personas
to find right stories.
Know who you are telling the
story - tell the story that is
relevant to them.
Have a point of view -
pay attention to
differences!
Challenges similar or
different
Opportunities similar or
different
Content Attentive listening
Authenticity
Selflessness
Consistency
Intent
Extent
Humanizing product story - "Place"

People Place
Plot
Purpose
11
Meaningful content, positive intent and greater extent.
Same skills required to build deeper human connection.
INTUITIVE and ACHIEVABLE!

Thank you!
Product Manager | Board Member
& President, IIT Bay Area | Advisor |
ex AWS, Nutanix, Oracle
Nidhi Kannoujia
12

Slides Dave Skrobela recently used in his discussion w/ mentees of The Product Mentor. Synopsis: Storytelling can be a powerful tool for a PM. We’ll take a look at some examples of effective techniques to ensure you’re telling the story you want to tell, whether that is directly in the user experience or supporting the ongoing management of the product. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People. Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community. http://TheProductMentor.com

The Art of Storytelling for Businesses

Safal Niveshak

Story Telling Mckinley PCMA 2014 Montreal

McKinley Solutions

Storytelling is an effective communication tool that can inspire change. It allows leaders to convey ideas in a memorable way and give audiences new perspectives. Leaders can use different types of stories to achieve goals like igniting action, fostering collaboration, or building their brand. Effective stories are simple, unexpected, concrete, credible, emotional, and told in a narrative format. Storyboarding is a useful tool to plan out stories and ensure they will stick with the audience by following principles like simplicity and emotions.

Marketing with the right emotions

TapestryWorks

Your Business Story.pptx

HannahMessineo

This document discusses how developing a business story can be a key marketing tool. It recommends sharing your personal background and the conflict or pain that motivated starting the business. The story should also convey how you solved the problem and how this led to creating the business. It provides tips for crafting an effective story, including sharing circumstances, building curiosity, including characters, conversations that invoke emotions, and conflicts you have overcome. The story should tie back to your brand's vision, mission and values to help people connect emotionally with your business.

The marketing might of modern public relations

Bob Pickard

Social media is revolutionizing the way the world communicates and it is powering the public relations industry’s global ascendancy. In Asia, PR has traditionally been a relatively minor and subordinate part of the marketing mix but now it increasingly occupies centre stage. Because public relations is at its essence a social networking business, it is well positioned to thrive in the digital domain, especially in a region where mobile communications are the new marketing battleground. Media relations and publicity will always be a key part of PR, but now creating content, building communities, understanding analytics and applying the psychology of persuasion are all part of the picture. PR will always be about the art of relationships, but increasingly it is a measurable communications science.

1. The document outlines 12 lessons from content marketing including telling stories that change people's lives, being useful by helping people and listening to their needs, being entertaining to gain word of mouth, and being educational by teaching people something new. 2. It also discusses being provocative by challenging assumptions, being visual using images that are processed faster than text, and being strategic by setting objectives that lead to sales. 3. Additional lessons include being scientific by testing calls to action and analyzing audience behavior, distributing content thoughtfully for different devices and attention spans, iterating content across different formats, and taking risks to sometimes fail but also grow.

Nine themes that always get

Prognosys Marcom Services

The document outlines 9 themes that tend to generate the most discussion and engagement: 1. Aspirations and beliefs - People want to discuss their hopes and values. 2. David vs. Goliath - Underdog stories are compelling and tap into emotions. 3. Avalanche about to roll - Discussing emerging trends allows people to feel informed. 4. Anxieties - Fear and uncertainty grab attention, though should be backed by facts. 5. Challenging assumptions - Questioning conventions provokes new ways of thinking. 6. Personal stories - Relatable narratives help people connect with personalities. 7. How-to advice - Pragmatic solutions appeal, as long as

Communicating Effectively To Your Stakeholders - a workshop

Richard Griffiths

Thank you to all attendees at the World Economic Forum Family Business Owners Event in Gstaad last week who participated in our Communications Workshop on Effective Communications with stakeholders - a big challenge for some family-owned business. Special thanks to @grietaeerts for the invitation to host the session and my colleague and friend @ruthyearley for her strategic planning brilliance. If you'd like to know more on stakeholder communications, get in touch!

Communicating Effectively To Your Stakeholders June 2018

Richard Griffiths

Startup marketing plan

Joseph Abraham

Social Content Marketing

Neovia Solutions

Laura Crimmons-Digitalzone18

Zeo

This document outlines the key questions a journalist will consider when deciding whether to cover a story: (1) Timing - Why is now relevant? (2) Human interest - Who does this affect? (3) Credibility - What makes the brand credible? (4) Relevance - Why should the journalist care? (5) Emotional response - What feelings will it elicit? (6) Shareability - Will it generate engagement? Addressing these questions will make campaigns more likely to succeed. The document also provides tips for pitching stories such as using the journalist's name, getting to the point, and ensuring data is sound.

Stockholm stad storytelling_2019_v3

Corkscrew Startup School

The document discusses using storytelling and influencer strategies for international marketing. It notes that international marketing is becoming easier for businesses with digital marketing and influencers. Storytelling is an important tool for engaging audiences on social media and connecting with customers. The document provides tips for crafting effective business stories, including focusing on empathy, embracing an underdog status, and fostering customer communities. It also gives examples of companies that successfully use storytelling.

Storytelling Startup: From Core-Story to Content Strategy.

Christian Riedel

The document discusses finding a company's core story. It explains that a core story provides meaning and coherence, guiding a company's actions, products and communications. It discusses using tools like the Golden Circle and Core Story Canvas to help uncover a company's core story, which is often based in a founder's experiences or beliefs about why they started the company. The core story then shapes the company's "story anchors" like themes, heroes, conflicts and stages to create an overarching narrative.

13 Easy Steps To Improve Your Critical Thinking Skills

Bernard Marr

A++marketing storytelling whitepaper

Yehuda Cagen

The document discusses how storytelling can drive revenue for brands. It provides examples of how companies like the National Guard and Kleenex have used cinema events to tell their brand stories in an engaging way. The key aspects of an effective brand story are that it is authentic, makes an emotional connection with the audience, and inspires them to take a desired action. Telling stories through mediums like cinema can help audiences connect more with the brand in an immersive environment.

7 ways storytelling improves communication - slideshare

jointeambuilding

How to Build Marketing Presentations for Webinars

todd.lewis

Marketing webinars can build awareness of your company, help advance prospects along the sales cycle and establish you as a thought leader in your field. Or they can frustrate and annoy your audience so that they never want to hear from you again! Join Ken Molay, president of Webinar Success and a former director of product marketing, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest. In this one-hour, interactive webinar you'll: * Find out how to hook an audience quickly and make them want to pay attention. * Learn the commonly used presentation technique that actually works against you in a webinar. * Get examples of proper structure and flow for a marketing webinar. * Hear much more practical advice on building engaging webinar presos.

Storytelling over coffee

Wayne Aspland

You’ve no doubt noticed that we’re slowly drowning beneath an ocean of content. Before long, our little world of words and pictures will be so flood bound, it’ll make Tuvalu look like Mt Everest. That creates a huge challenge for communicators. How do you produce the stories that will float to the surface… that will engage and inspire people to belief, action and results? Thankfully, there’s something working in your favour. You see, almost every business, brand, project or team is loaded with stories that could help and inspire others. You’ve just got to know how to tell them…

The PHX Content Strategy Confab 2013 Recap

Rebekah Baggs

The document summarizes key points from several presentations at a content strategy conference. 1) Speakers discussed how content strategy is about understanding users and their needs, not just creating content. They emphasized the importance of user research, testing assumptions, and focusing on the user experience. 2) Effective content requires considering the entire customer journey across channels and providing the right content at the right time. Content must be structured to increase understanding and interest for users. 3) Startups were cited as examples of focusing content based on users before other priorities and using data and analytics to continually improve content. Plain language and manageable expectations were also recommended.

Content Marketing Strategies Conference: Simon Kelly_keynote

dlvr.it

White paper: Nine ways to communicate the value you offer

Patricia McMillan

10 Storytelling Tips for B2B Content Marketers

WeAreWizard

Detail and expertise are important but nobody likes listening to a ton of technical gobbledygook. Here are 9 storytelling tips to captivate your audience. As a writer I constantly look for ways to improve my art and connect better with my reader. I also try to develop ways of engaging with different audiences. So, in the little spare time I have, I write children's stories. Through this I have discovered something; whoever the audience, the key elements of great storytelling remain the same. So here are 10 storytelling tips that you can apply to your B2B content marketing.

Don't be an altruistic angel. Be open about what is in it for you.

Wayne Dunn

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

1Solutions Pvt. Ltd.

Similar to The Human Connection in your product story.pdf

Why Storytelling is an Important Key for Successful Brand Marketing (1).pdf

Digikore Digital

12 Lessons from Content Marketing World 2013

Lenovo

Nine themes that always get

Prognosys Marcom Services

Communicating Effectively To Your Stakeholders - a workshop

Richard Griffiths

Communicating Effectively To Your Stakeholders June 2018

Richard Griffiths

Startup marketing plan

Joseph Abraham

Social Content Marketing

Neovia Solutions

Laura Crimmons-Digitalzone18

Zeo

Stockholm stad storytelling_2019_v3

Corkscrew Startup School

Storytelling Startup: From Core-Story to Content Strategy.

Christian Riedel

13 Easy Steps To Improve Your Critical Thinking Skills

Bernard Marr

A++marketing storytelling whitepaper

Yehuda Cagen

7 ways storytelling improves communication - slideshare

jointeambuilding

How to Build Marketing Presentations for Webinars

todd.lewis

Storytelling over coffee

Wayne Aspland

The PHX Content Strategy Confab 2013 Recap

Rebekah Baggs

Content Marketing Strategies Conference: Simon Kelly_keynote

dlvr.it

White paper: Nine ways to communicate the value you offer

Patricia McMillan

10 Storytelling Tips for B2B Content Marketers

WeAreWizard

Don't be an altruistic angel. Be open about what is in it for you.

Wayne Dunn

Similar to The Human Connection in your product story.pdf (20)

Why Storytelling is an Important Key for Successful Brand Marketing (1).pdf

12 Lessons from Content Marketing World 2013

Nine themes that always get

Communicating Effectively To Your Stakeholders - a workshop

Communicating Effectively To Your Stakeholders June 2018

Startup marketing plan

Social Content Marketing

Laura Crimmons-Digitalzone18

Stockholm stad storytelling_2019_v3

Storytelling Startup: From Core-Story to Content Strategy.

13 Easy Steps To Improve Your Critical Thinking Skills

A++marketing storytelling whitepaper

7 ways storytelling improves communication - slideshare

How to Build Marketing Presentations for Webinars

Storytelling over coffee

The PHX Content Strategy Confab 2013 Recap

Content Marketing Strategies Conference: Simon Kelly_keynote

White paper: Nine ways to communicate the value you offer

10 Storytelling Tips for B2B Content Marketers

Don't be an altruistic angel. Be open about what is in it for you.

Recently uploaded

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

1Solutions Pvt. Ltd.

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

Influencer Marketing Master Class - Alexis Andreasik

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Empowering Influencers: The New Center of Brand-Consumer Dynamics In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.

Learn more about affiliate marketing as a beginner

MichaelGiles34

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

AI Best Practices for Marketing HUG June 2024

Amanda Farrell

Mastering SEO for Google in the AI Era - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样

5ys5mvlp

学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。本公司拥有海外各大学样板无数，能完美还原。 1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700 【主营项目】一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！二.真实使馆公证(即留学回国人员证明,不成功不收费) 三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度) 如果您处于以下几种情况： ◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】 ◇面对父母的压力，希望尽快拿到； ◇不清楚认证流程以及材料该如何准备； ◇回国时间很长，忘记办理； ◇回国马上就要找工作，办给用人单位看； ◇企事业单位必须要求办理的 ◇需要报考公务员、购买免税车、落转户口 ◇申请留学生创业基金留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

Advanced Storytelling Concepts for Marketers

Ed Shimp

Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored. The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity. There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years. Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction. We will discuss: • Rhetoric – The art of effective communication • The Socratic Method – You cannot teach, but you can persuade people to learn • Plato’s Cave – You sell products, but you market ideas • Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.

The Future of ''Digital marketing'' .pptx

bhavanasizcom

Digital marketing leverages digital channels such as SEO, content marketing, social media, PPC, and email to promote products or services. It includes affiliate and influencer marketing, mobile strategies, and online PR. Marketing automation helps streamline efforts, while analytics guide data-driven decisions. The objective is to engage target audiences, drive conversions, and build brand loyalty by reaching customers in the digital spaces they frequent.The future of digital marketing will be driven by advancements in artificial intelligence (AI) for personalized content and customer service, and the rise of voice search optimization due to smart speakers. Video content, especially short-form videos, will continue to dominate, while augmented reality (AR) and virtual reality (VR) will enhance customer experiences. Emphasis on data privacy and compliance will grow, alongside the need for seamless omnichannel marketing. Blockchain technology will offer secure digital advertising, and sustainability will become a key focus. With the advent of 5G technology, faster mobile internet will enable new innovations, and advanced personalization will deliver highly relevant content to users.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Get admission in various courses and boost your employment opportunities.

complete knowledge

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources. Key Takeaways: - You don't need a large team to start a content marketing program - A webinar program yields a "one-to-many" approach to content creation - Use partnerships and licensing to create new content assets

How to Make Your Trade Show Booth Stand Out

Blue Atlas Marketing

Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

KiranRai75

Capstone Project: Luxury Handloom Saree Brand As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included: - *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities. - *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively. - *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal. - *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values. - *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes. - *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints. This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from. Key Takeaways: - How NOT to shoot your digital program in the foot by using flashy but ineffective resources - The best ways to think about AI in connection with digital marketing - How to cut through self-serving marketing advice and engage in channels that truly grow your business

Recently uploaded (20)

Mastering SEO for Google in the AI Era - Dennis Yu

Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf

Pillar-Based Marketing Master Class - Ryan Brock

Influencer Marketing Master Class - Alexis Andreasik

Learn more about affiliate marketing as a beginner

Growth Marketing in 2024 - Randy Rayess, Outgrow

Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

AI Best Practices for Marketing HUG June 2024

Mastering SEO for Google in the AI Era - Dennis Yu

原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

Advanced Storytelling Concepts for Marketers

The Future of ''Digital marketing'' .pptx

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Get admission in various courses and boost your employment opportunities.

How to Kickstart Content Marketing With A Small Team - Dennis Shiao

How to Make Your Trade Show Booth Stand Out

Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf

Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...

The Human Connection in your product story.pdf

1. THE HUMAN CONNECTION IN YOUR PRODUCT STORY With : NIDHI KANNOUJIA Product Manager | Board Member & President, IIT Bay Area | Advisor | ex AWS, Nutanix, Oracle 01

2. 02 Agenda Product narrative vs story building The core of human connection Humanizing product story

3. People Place Plot Purpose external customer or internal customers circumstance, curiosity, conversations, and conflicts internal to organization or external platform persuade to care and act Product x Story 03

4. Attentive listening Authenticity Selflessness Consistency 04 The core of human connection

5. 05 Product narrative components CONTENT INTENT EXTENT

6. People Place Plot Purpose external customer or internal customers circumstance, curiosity, conversations, and conflicts internal to organization or external platform persuade to care and act Story 06 The interconnection Content Attentive listening Authenticity Selflessness Consistency Intent Extent

7. People Place Plot Purpose external customer or internal customers persuade to care and act Story Know who is sharing their story with you - find the right personas to find right stories. Know who you are telling the story - tell the story that is relevant to them. 07 Humanizing product story - "People" Content Attentive listening Authenticity Selflessness Consistency Intent Extent

8. 08 People Place Plot Purpose external customer or internal customers circumstance, curiosity, conversations, and conflicts internal to organization or external platform persuade to care and act Story Know who is sharing their story with you - find the right personas to find right stories. Know who you are telling the story - tell the story that is relevant to them. Have a point of view - pay attention to differences! Challenges similar or different Opportunities similar or different Content Attentive listening Authenticity Selflessness Consistency Intent Extent Humanizing product story - "Place"

9. People Place Plot Purpose external customer or internal customers circumstance, curiosity, conversations, and conflicts internal to organization or external platform persuade to care and act Story Know who is sharing their story with you - find the right personas to find right stories. Know who you are telling the story - tell the story that is relevant to them. Have a point of view - pay attention to differences! Challenges similar or different Opportunities similar or different Know their stories of success and failure. Go beyond small talk! Know what causes conflict in their mind in finding a solution - best stories have conflict resolution at their core! 09 Content Attentive listening Authenticity Selflessness Consistency Intent Extent Humanizing product story - "Plot"

10. People Place Plot Purpose external customer or internal customers circumstance, curiosity, conversations, and conflicts internal to organization or external platform persuade to care and act Story Know who is sharing their story with you - find the right personas to find right stories. Know who you are telling the story - tell the story that is relevant to them. Have a point of view - pay attention to differences! Challenges similar or different Opportunities similar or different Know their stories of success and failure. Go beyond small talk! Know what causes conflict in their mind in finding a solution - best stories have conflict resolution at their core! Be authentic to build trust - telling the truth is selfless act. Own your narrative for both positive & negative. Stay consistent - building bond takes time. Give option to take action - Taking action creates connection. 10 Content Attentive listening Authenticity Selflessness Consistency Intent Extent Humanizing product story - "Purpose"

11. People Place Plot Purpose 11 Meaningful content, positive intent and greater extent. Same skills required to build deeper human connection. INTUITIVE and ACHIEVABLE!

12. Thank you! Product Manager | Board Member & President, IIT Bay Area | Advisor | ex AWS, Nutanix, Oracle Nidhi Kannoujia 12

The Human Connection in your product story.pdf

Recommended

Recommended

More Related Content

Similar to The Human Connection in your product story.pdf

Similar to The Human Connection in your product story.pdf (20)

Recently uploaded

Recently uploaded (20)

The Human Connection in your product story.pdf