Content quality is the true king. Only by investing in quality will companies begin to see real results from their content. Learn what content quality means, why it matters and how to achieve it for your brand.
"Four Keys to Great Content" from SMX NY 2012 goes into audience, branding, goal-setting and keyword determination to create content marketing success.
Content Strategies Proven to Convert LeadsSalesEngine
To create an effective content strategy, a company needs: targeted messaging, defined buyer personas, consistent delivery, and tons and tons of content. Paul Rafferty, CEO of Sales Engine International, outlines the essential components of an effective content strategy proven to convert leads.
Padua Communications presentation. We work in partnership with our clients to help them create a conversation with their target audiences. Key topics of presentation: What makes a good news story? (planning content); What is a press release?; How to sell in a story; 10 things you should know before dealing with the media.
"Four Keys to Great Content" from SMX NY 2012 goes into audience, branding, goal-setting and keyword determination to create content marketing success.
Content Strategies Proven to Convert LeadsSalesEngine
To create an effective content strategy, a company needs: targeted messaging, defined buyer personas, consistent delivery, and tons and tons of content. Paul Rafferty, CEO of Sales Engine International, outlines the essential components of an effective content strategy proven to convert leads.
Padua Communications presentation. We work in partnership with our clients to help them create a conversation with their target audiences. Key topics of presentation: What makes a good news story? (planning content); What is a press release?; How to sell in a story; 10 things you should know before dealing with the media.
Today In marketing, attention is the most sought-after currency, the ability to captivate and engage your audience through content is a true game-changer. In this training, we delve into the heart of content marketing, unveiling strategies that can transform ordinary messages into captivating narratives.
On Monday, 21st August, 2023, one of our Digital Marketing Executives, Damilola Nwanze discussed the art of crafting compelling stories, and strategically distributing content to forge authentic connections and inspire action in the Lunch and Learn session titled “Unlocking the Power of Content Marketing: Captivating Your Audience with Winning Strategies”
Watch the replay of this insightful session with our Digital Marketing Executive here; https://www.youtube.com/watch?v=5M1_lcgNH-Mxsq1
How to turn one editorial asset into new forms for use on different channels with less stress and better results. This was originally presented as a webinar in March 2011 for the Insurance & Financial Communicators Association.
Industry research has shown that candidates need 3-10 touches before applying. You can't win talent overnight, but you can influence people along their journey and help them make the right decision about their next career move. By creating and sharing unique, informative content across social platforms, you can engage your target audience and showcase your culture. On top of that, our research found that when people see company content first, it can boost application rates on LinkedIn by up to 65%! This presentation, originally presented as a webcast, will teach you about the importance of content marketing as it relates to lead generation. You will learn tips and best practices for creating, distributing, and optimizing your content – ultimately helping you build a targeted pipeline of qualified talent.
Learn more about our solutions at business.linkedin.com/talent-solutions
Closing Keynote: "M&Ms -- The Transformation of a Mega Brand…From Candy to a ...iMedia Connection
iMedia Brand Summit - Sept 2010
Shifts in consumer media consumption habits are reshaping the ways marketers can—and must— build relationships with consumers. Moreover, the expansion of digital into every aspect of our lives has caused fundamental changes in how people interact with brands, what they expect of brands, and the role marketing plays in their lives.
The Relationship Era is here. Brands must form deeper connections and reach people on a different level, and trust and meaningful connections with consumers are the keys to success.
Over the last 60 years, M&Ms has grown into a mega brand that is now sold in over 100 countries. M&Ms marketing efforts have evolved from purely functional benefits (“Melts in your mouth, not in your hand”) to more personalized, lifestyle-focused efforts. Mars treats customers as partners, and has tapped emerging technology and platforms, like e-commerce and mass customization, for product development and customer satisfaction.
Join Jim Cass to discuss the Relationship Era, what it has meant for the brand, and where they are going next.
Digital Marketing is solely not a trending marketing tool, it’s the foremost effective sort of marketing that has been discovered up to now. and thus the results are extremely visible. Digital Marketing is much quite meeting the eye.
We will be answering your questions during this text and facilitating you to learn the depth of what is just the tip of the iceberg. Let’s begin with defining what digital marketing is.
7 Traits of High Quality Content Useful Tips to Improve Your Writing.pptxWriteMe
Are you constantly struggling to find out the perfect recipe for creating high quality content for your website? The truth is that there is no singular method to create high quality content that fits every niche and topic. In fact, you have to dig deeper into the particular topic of discussion for your research. Moreover, you have to greatly consider your user’s search intent. Apart from these and many other factors, there are a few things you can take care of to create high quality content for your website.
read more: https://writeme.ai/blog/high-quality-content-writing/
What Content Marketing Is All About And Why It MattersBuiltvisible
An introduction to content marketing, with everything you need to get started. Learn how to research your audience, find out what they need, and then execute a campaign to maximise your brand exposure.
In Keywee's latest webinar, “How to Optimize Core Audience Development on Facebook,” we outlined a step-by-step approach to optimizing your core audience development strategy, including common pitfalls to avoid and which metrics to use when measuring success.
Asia Social Media & Marketing Conference 2014: Examing the New Frontiers of PRErica Pompen
What’s Up & Coming: Examining the New Frontiers
of PR
• Breaking down the silos between marketing & PR
• Content marketing & PR: A good fit?
• Harnessing the power of “Big Data” in PR
• PR & social media predictions for 2014
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Today In marketing, attention is the most sought-after currency, the ability to captivate and engage your audience through content is a true game-changer. In this training, we delve into the heart of content marketing, unveiling strategies that can transform ordinary messages into captivating narratives.
On Monday, 21st August, 2023, one of our Digital Marketing Executives, Damilola Nwanze discussed the art of crafting compelling stories, and strategically distributing content to forge authentic connections and inspire action in the Lunch and Learn session titled “Unlocking the Power of Content Marketing: Captivating Your Audience with Winning Strategies”
Watch the replay of this insightful session with our Digital Marketing Executive here; https://www.youtube.com/watch?v=5M1_lcgNH-Mxsq1
How to turn one editorial asset into new forms for use on different channels with less stress and better results. This was originally presented as a webinar in March 2011 for the Insurance & Financial Communicators Association.
Industry research has shown that candidates need 3-10 touches before applying. You can't win talent overnight, but you can influence people along their journey and help them make the right decision about their next career move. By creating and sharing unique, informative content across social platforms, you can engage your target audience and showcase your culture. On top of that, our research found that when people see company content first, it can boost application rates on LinkedIn by up to 65%! This presentation, originally presented as a webcast, will teach you about the importance of content marketing as it relates to lead generation. You will learn tips and best practices for creating, distributing, and optimizing your content – ultimately helping you build a targeted pipeline of qualified talent.
Learn more about our solutions at business.linkedin.com/talent-solutions
Closing Keynote: "M&Ms -- The Transformation of a Mega Brand…From Candy to a ...iMedia Connection
iMedia Brand Summit - Sept 2010
Shifts in consumer media consumption habits are reshaping the ways marketers can—and must— build relationships with consumers. Moreover, the expansion of digital into every aspect of our lives has caused fundamental changes in how people interact with brands, what they expect of brands, and the role marketing plays in their lives.
The Relationship Era is here. Brands must form deeper connections and reach people on a different level, and trust and meaningful connections with consumers are the keys to success.
Over the last 60 years, M&Ms has grown into a mega brand that is now sold in over 100 countries. M&Ms marketing efforts have evolved from purely functional benefits (“Melts in your mouth, not in your hand”) to more personalized, lifestyle-focused efforts. Mars treats customers as partners, and has tapped emerging technology and platforms, like e-commerce and mass customization, for product development and customer satisfaction.
Join Jim Cass to discuss the Relationship Era, what it has meant for the brand, and where they are going next.
Digital Marketing is solely not a trending marketing tool, it’s the foremost effective sort of marketing that has been discovered up to now. and thus the results are extremely visible. Digital Marketing is much quite meeting the eye.
We will be answering your questions during this text and facilitating you to learn the depth of what is just the tip of the iceberg. Let’s begin with defining what digital marketing is.
7 Traits of High Quality Content Useful Tips to Improve Your Writing.pptxWriteMe
Are you constantly struggling to find out the perfect recipe for creating high quality content for your website? The truth is that there is no singular method to create high quality content that fits every niche and topic. In fact, you have to dig deeper into the particular topic of discussion for your research. Moreover, you have to greatly consider your user’s search intent. Apart from these and many other factors, there are a few things you can take care of to create high quality content for your website.
read more: https://writeme.ai/blog/high-quality-content-writing/
What Content Marketing Is All About And Why It MattersBuiltvisible
An introduction to content marketing, with everything you need to get started. Learn how to research your audience, find out what they need, and then execute a campaign to maximise your brand exposure.
In Keywee's latest webinar, “How to Optimize Core Audience Development on Facebook,” we outlined a step-by-step approach to optimizing your core audience development strategy, including common pitfalls to avoid and which metrics to use when measuring success.
Asia Social Media & Marketing Conference 2014: Examing the New Frontiers of PRErica Pompen
What’s Up & Coming: Examining the New Frontiers
of PR
• Breaking down the silos between marketing & PR
• Content marketing & PR: A good fit?
• Harnessing the power of “Big Data” in PR
• PR & social media predictions for 2014
Live Webinar: 10 Ways to Drive Killer Results for your Clients with Sponsored...LinkedIn
As an agency professional, you know how important content marketing is - 98% of B2B marketers say it’s core to their marketing strategy and more than half of them plan to increase their content marketing budget this year.
And you’re constantly looking to drive a higher return on investment for the content marketing campaigns you manage. We get it and we can help.
LinkedIn product marketing manager Phillip Han and senior global marketing manager, Ligia Ishida as they show you how to drive killer results for your clients using Sponsored Updates. They'll bring winning content strategies to life by showcasing real campaigns from top-performing B2B brands.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
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1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
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3. 3
“What is quality content?
Ultimately, the consumer decides.”
– Joe Chernov
VP of Content, Hubspot
4. Quality guiding principles
4
The definition of quality
varies across brands
and audiences — but
some basic guiding
principles govern
content quality.
Relevance
Structure
Credibility
Accuracy &
Timeliness
Clarity,
Readability
& Focus
Findability &
Organization
Tone &
Style
Overall
Experience &
Effectiveness
5. Why invest in quality?
5
Quality supports your brand image. It showcases your
commitment to professionalism and excellence. It helps you
communicate your brand pillars and your brand personality.
Quality helps you communicate clearly. Upholding quality
standards ensures you get your message across and your
customers hear you loud and clear.
Quality supports your goals. More engagement with your
marketing tactics, better search engine results, more
efficiency in service — quality communications are more
effective communications, making everything you do in your
branding and marketing more successful.
7. Defining & enforcing quality
7
RELEVANCE
Relevance
What it means
• Delivering the right content to the right
audience at the right place and time
• Helping users find the content that best
matches their needs
How to achieve it
• Get to know your audiences.
• Understand how to interpret your data.
• Put things in context with how audiences
think.
• Be as original as you can.
• Segment and personalize content as
much as possible.
More
on
relevance:
h-p://hub.am/1jCc5GW
8. 8
STRUCTURE
Structure
What it means
• How you organize your information to
meet your communication goals
• How to model content for efficiency and
usability
How to achieve it
• Don’t bury the lead.
• Focus on one topic per paragraph.
• Let your thesis drive everything.
• Build relationships/transitions between
paragraphs.
• Keep citations in a supporting role.
• Think of content’s essential parts.
More
on
structure:
h-p://hub.am/1ihDgUB
9. Defining & enforcing quality
9
CREDIBLITY
Credibility
What it means
• Earning consumers’ trust
• Communicating unique expertise
How to achieve it
• Be as objective as possible.
• Make content useful and usable.
• Make it easy to verify facts.
• Be consistent.
More
on
credibility:
h-p://hub.am/1gOrVNY
10. 10
ACCURACY
Accuracy & Timeliness
What it means
• Angling your content to be relevant to
audiences right now
• Checking details and citing sources to
ensure correctness of information
How to achieve it
• Stay nimble and provide information in
context of news or trends.
• Avoid riding coat-tails or blatant
newsjacking.
• Cite sources and attribute statistics and
any potentially questionable facts.
• Avoid sloppiness: check names, dates,
places.
More
on
accuracy
&
Hmeliness:
h-p://hub.am/1ihDgUB
11. Defining & enforcing quality
11
CLARITY
Clarity, Readability &
Focus
What it means
• Hook and keep your audience by making
your point quickly
• Clearly communicate your message to
achieve your goals
How to achieve it
• Make it easy to understand.
• Don’t use 10 words if you can use five.
• Use a proven structure.
• Make content scannable.
• Stay on topic.
More
on
clarity,
readability
&
focus:
h-p://hub.am/NxvWcS
12. 12
FINDABILITY
Findability & Organization
What it means
• Structuring your content to help users
meet their goals and find what they need
• Guiding readers to where you want them
to go and find
How to achieve it
• Understand what users are looking for
and what words they use to search for it.
• Use highlighted content and cross-linking
to guide users on their “adventure.”
• Treat every page as page one.
• Support effective search with keywords,
meta data and a hierarchical URL
structure.
More
on
findability:
h-p://hub.am/1chKxiP
13. Defining & enforcing quality
13
TONE&STYLE
Tone & Style
What it means
• Defining the personality of your brand
• Telling your story consistently across
channels
How to achieve it
• Define your tone of voice.
• Choose words based on your audience.
• Vary your sentence structure, but be
consistent overall in length and flow.
• Be consistent in your style and grammar.
• Focus on your goals for each piece of
content.
More
on
tone
&
style:
h-p://hub.am/P4Ykob
14. 14
EFFECTIVENESS
Overall Experience &
Effectiveness
What it means
• How your content makes people feel
• How effectively your content achieves its
goals (and helps consumers achieve
theirs)
How to achieve it
• Use clear, benefits-oriented language.
• Match compelling visuals with written
content.
• Use clear calls-to-action.
• Be forthright and open in your messaging
(avoid wishy-washy).
More
on
experience
&
effecHveness:
h-p://hub.am/PkpS97
16. What does quality look like for your brand?
16
Define your quality
pillars.
What should your content
always be? Fun? Provocative?
Original?
Determine your style.
Set guidelines for your tone of
voice, style and usage
Set baseline expectations.
Decide the minimum
requirements for an
acceptable piece of content.
17. Measure where you are today.
• Audit your content.
• Use content assessment tools
to quantifiably assess how
current content measures up to
your standards.
• Set goals for improvement and
put processes and tools in
place to achieve those goals.
• Use measurement to
communicate the importance of
quality internally.
Download
our
sample
content
assessment
tool.
18. Get your team on board.
Explain the need for quality in
business terms.
Get buy-in from senior
managers and leaders.
Incentivize quality content
(contests, recognition) and
encourage participation.
Launch committee to steer
strategy and enforce standards.
Communicate
improvement and
correlate it to
marketing success.
Train teams and evangelize
guidelines and tools.
20. Let us help you with your
content quality!
Get in touch to learn how Suite Seven can help you develop a content
strategy for focus, standards and sustainability.
Stacey King Gordon, President
510.292.4469
stacey@suiteseven.com
www.suiteseven.com
20