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2. The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine

3. The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine You know that search engines can tell you the current time in Canada. the name of every hairdresser within 10km of your home. The name of that Leonardo DiCaprio movie that you can't quite think of. They're an integral part of our life.

4. The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine If you own a website and are in the process of SEO (SEO), they are an essential part of your income as well. So how do they work? We delve into the guts of a search engine today.

5. The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine A search engine's bits and pieces There are the bits you see: The search box, where you type your query The results pages, which display after you hit enter The organic versus paid results. Companies that pay to be included in a specific search engine result are usually indicated by the words 'Sponsored results' above their listing.

6. The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The index or database - the search engine's store of information. If your SEO tactics are considered to be manipulating the algorithm rather than letting your site stand in the results on its own merits, you may be kicked off the search engine database.

7. The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The crawlers - little scripts the crawl through the net, looking for new or updated information and adding or changing it in the index. You don't need to invite them to your site as part of your SEO program, they will eventually find it.

8. The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The algorithm - the algorithm determines what order results from the index will be displayed in when a user types a query. Ex:GoogScore = (KW Usage Score * 0.3) + (Domain Strength * 0.25) + (Inbound Link Score * 0.25) + (User Data * 0.1) + (Content Quality Score * 0.1) + (Manual Boosts) - (Automated & Manual Penalties)

9. The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine The Guts of a Search Engine So, the essence of what you are trying to do in SEO is: Ensure the crawlers can find your site and include it in the index Improve your ranking factors according to the algorithm So that when someone types a keyphrase related to your business in the search box, you appear higher in the results page.