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Always Connected
Manoj Jasra
• Travel Journey >> Micro Journeys
• Optimizing the Ancillary Funnel
• User-Centric Approach to
Communication
17% of
all flight
bookings
are now
mobile
Across all verticals, mobile travel booking
continues to rise
Surprised?
Stage of Travel Journey
Stress
Level
In-Flight
Major
Flying
Anxiety
To Airport
Dream Research Book Plan To Airport
At Airport In-Flight Arrival Destination Home
Dream Research
#MicroJourney
To Airport At Airport
#MicroJourney
Airport In-Flight
#MicroJourney
Communication
Enterprise
Communication
Platform
Platform-Agnostic Communication
Interpretation
Layer
Approach to Ancillary
$60 Billion in
Airline Ancillary
Revenue in 2015
Traditional Booking Path
Results Confirmation
Payment
Guest
Info
Email
Itinerary
Intelligent Booking Path
Results Confirmation
Payment
Guest
Info
Email
Itinerary
- Family of 5
- Hawaii
- 60 Days Out
- 10 Day Trip
- Gold Tier
- Tablet Booking
CRM / Analytics / Cross-Channel Data
Days
Out 30 7 3 <24 Hours
Refine Based on
Guest Journey & Data
Wrapping Up…
Contextual
Experiences are
Essential
Contextual Moments
The Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel Experience
The Future of the Connected Traveler & Smart Travel Experience

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The Future of the Connected Traveler & Smart Travel Experience