The document outlines the agenda for the American Museum Membership Conference in Philadelphia on October 26, 2011. The agenda includes introductions, trends and transactions in museum membership, breakout sessions on culture, interactivity, the membership profession, and a concluding Q&A. It also provides details on two presentations: an overview of changing demographics and how the Houston Zoo increased Hispanic participation and revenue through implementing a seasonal pass program. The document emphasizes the importance of understanding members' demographics and interests to acquire, engage, and retain members through the right solicitation strategies and membership experiences.
What will the membership program of tomorrow be like? How will we attract, retain, relate to and communicate with our loyal constituents? Starting with open minds and a dash of creative chaos, our speakers wrap up group perspectives with expert insights.
Presented by:
- Noreen Ahmad (La Placa Cohen)
- Dana Hines (Membership Consultants)
- Rosie Branstetter (fiveseed)
Las organizaciones de la sociedad civil desempeñan un papel importante en la construcción de la paz. Los ciudadanos tienen derechos a solicitar información al gobierno sobre cómo sus acciones previenen conflictos y garantizan los derechos de la población. Otra forma de promover la paz es saber poner límites a uno mismo para evitar malos tratos y violencia. El cumplimiento de acuerdos y la veracidad también se relacionan con la paz.
This document lists various invasive species from different kingdoms and provides their scientific classification. It includes coyotes, pythons, starlings, penguins, killer bees, Asian carp, Canada geese, Asian mongooses, brown tree snakes, and mountain pine beetles. For each species, it provides their kingdom, phylum, class, order, family, genus and sometimes species. Canada geese and penguins are mentioned again at the end with smiles and comments about them.
Buku panduan ini memberikan panduan kepada guru tentang kemahiran menaakul dan bagaimana untuk menerapkannya dalam aktiviti pengajaran dan pembelajaran. Buku ini menjelaskan definisi kemahiran menaakul, asas kemahiran menaakul, jenis-jenis kemahiran menaakul serta contoh rancangan pengajaran dan pembelajaran yang menerapkan kemahiran menaakul.
The document discusses the setup and configuration of a controller for a wastewater treatment plant (WWTP). It includes dimensional parameters like reactor volumes, settler area, and altitude. It lists input and output parameters that will be monitored and controlled, including flows, dissolved oxygen, pH, turbidity, and ORP. The controller will be configured using software and connected to the WWTP instrumentation via an Ethernet or USB serial connection to monitor signals and troubleshoot issues.
God created a complex puzzle or game by putting together magical creatures, living things, mysteries and wonders. As part of this creation, God included Eternity but deliberately forgot how he assembled it all so he could play and experience the puzzle as if for the first time. The poem suggests we all share the same universal dreams and experiences through our individual souls' journeys.
The document lists various animal species including coyotes, pythons, starlings, killer bees, Asian carp, Canada geese, Asian mongooses, penguins, kittens and elephants. It provides the scientific classification for each species including kingdom, phylum, class, order, family, genus and sometimes species. Information about the animals is interspersed with emoticons.
What will the membership program of tomorrow be like? How will we attract, retain, relate to and communicate with our loyal constituents? Starting with open minds and a dash of creative chaos, our speakers wrap up group perspectives with expert insights.
Presented by:
- Noreen Ahmad (La Placa Cohen)
- Dana Hines (Membership Consultants)
- Rosie Branstetter (fiveseed)
Las organizaciones de la sociedad civil desempeñan un papel importante en la construcción de la paz. Los ciudadanos tienen derechos a solicitar información al gobierno sobre cómo sus acciones previenen conflictos y garantizan los derechos de la población. Otra forma de promover la paz es saber poner límites a uno mismo para evitar malos tratos y violencia. El cumplimiento de acuerdos y la veracidad también se relacionan con la paz.
This document lists various invasive species from different kingdoms and provides their scientific classification. It includes coyotes, pythons, starlings, penguins, killer bees, Asian carp, Canada geese, Asian mongooses, brown tree snakes, and mountain pine beetles. For each species, it provides their kingdom, phylum, class, order, family, genus and sometimes species. Canada geese and penguins are mentioned again at the end with smiles and comments about them.
Buku panduan ini memberikan panduan kepada guru tentang kemahiran menaakul dan bagaimana untuk menerapkannya dalam aktiviti pengajaran dan pembelajaran. Buku ini menjelaskan definisi kemahiran menaakul, asas kemahiran menaakul, jenis-jenis kemahiran menaakul serta contoh rancangan pengajaran dan pembelajaran yang menerapkan kemahiran menaakul.
The document discusses the setup and configuration of a controller for a wastewater treatment plant (WWTP). It includes dimensional parameters like reactor volumes, settler area, and altitude. It lists input and output parameters that will be monitored and controlled, including flows, dissolved oxygen, pH, turbidity, and ORP. The controller will be configured using software and connected to the WWTP instrumentation via an Ethernet or USB serial connection to monitor signals and troubleshoot issues.
God created a complex puzzle or game by putting together magical creatures, living things, mysteries and wonders. As part of this creation, God included Eternity but deliberately forgot how he assembled it all so he could play and experience the puzzle as if for the first time. The poem suggests we all share the same universal dreams and experiences through our individual souls' journeys.
The document lists various animal species including coyotes, pythons, starlings, killer bees, Asian carp, Canada geese, Asian mongooses, penguins, kittens and elephants. It provides the scientific classification for each species including kingdom, phylum, class, order, family, genus and sometimes species. Information about the animals is interspersed with emoticons.
Latino Dropout: What are doing about it?Andrew Behnke
This document discusses Latino dropout rates and challenges. It notes that the Latino population in the US grew significantly from 13 million in 1980 to over 50 million in 2012 and is projected to reach 92 million by 2030. Latino youth are also growing rapidly. The document identifies some of the personal, family, peer, and discrimination-related reasons why Latino students dropout, such as teen pregnancy, economic issues, language struggles, peer influences, and lack of a safe school climate. It provides suggestions for how to address the high dropout rate, including focusing on building strong relationships through personalismo and caring, engaging both youth and their parents, using technology and media to retain youth, and conducting home visits.
This document summarizes information about HandUp, an organization that allows people to donate directly to homeless individuals. Some key details provided include:
- HandUp has helped over 2,500 goals be met and signed up over 950 homeless people across 16 nonprofit partners in 5 US states. Over $800,000 has been raised so far with 30% of donors being repeat donors.
- The document shares testimonials from three individuals who have experienced homelessness - a single father with cancer, a family that lost their business and savings, and a man from New Zealand living with a disability in a shelter.
- Facts about homelessness in San Francisco are presented, such as over 6,600 experience homelessness each night
The document discusses how cultural factors impact management efficiency. It defines culture and discusses different cultural elements like aesthetics, attitudes, religion, material culture, education, and language. It provides examples of how these cultural factors affected management decisions at Disneyland Paris, which initially struggled due to cultural misunderstandings around breakfast habits and vacation schedules. The document emphasizes that understanding cultural differences is important for business success across cultures.
Abundant Hope is a non-profit organization formed in 2009 by five partners to aid homeless children in Los Angeles County by providing food, shelter, medical care, and education. The organization aims to help 40% of identified homeless youth within the first year by meeting basic needs, and hopes to lower the overall homeless child population by 15% within five years through partnerships, volunteer efforts, and fundraising events like an annual walkathon. Abundant Hope will operate based in Skid Row and use donations for direct services, with 92% of funds going to operations and the remainder to management and fundraising.
The document discusses two early Christian heresies: Nestorianism and Apollinarianism. Nestorius taught that Christ was two separate persons (divine and human) united by will. Apollinaris taught that Christ's human nature was incomplete as he lacked a human soul and mind. Both heresies were addressed at ecumenical church councils, which affirmed the orthodox view of Christ having both a full human and divine nature united in one person.
This document summarizes a webinar presented by TRG on developing donor relationships across generations. TRG's research analyzed over 50 million patron behaviors and demographic data from 16 organizations to understand trends in arts patronage. Younger households currently make up 42% of the US population but only 17% of donor households. Different generations tend to peak in arts participation and donation at different life stages. Understanding these generational differences can help organizations better target, cultivate, and retain patrons over their lifetimes to build a loyal donor base.
New developments in marketing trends 2010 march 2010Alison O'Hara
The document discusses new trends in marketing for 2010, including:
1) Changes in private sector support for the arts due to the recession, with private investment and individual giving declining.
2) Emerging social trends like increased acceptance of same-sex relationships and couples living together rather than marrying.
3) Demographic shifts such as young adults delaying independence and living with parents longer due to economic factors.
A communications strategy and plan are needed to promote a conservation trust fund through effective communication channels. The communications plan should clearly define desired outcomes to build support from key stakeholders like grantees, donors, and government. The communications objectives are to project an image, raise funding, develop partnerships, and increase impact. Effective communication channels include annual reports, websites, newsletters, and events, though the appropriate channels depend on the target audience.
The document is a creative brief for an advertising campaign by the National Park Foundation. It aims to raise awareness of domestic travel opportunities supported by the NPF among budget-conscious millennial explorers aged 25-30. Research found this group is interested in travel but hesitant to plan major trips due to work and budget constraints. The brief selects this target and plans to appeal to their wanderlust for spontaneous adventures by highlighting the new experiences available through national parks.
Dorothy Donor, the traditional charitable donor, is declining as older generations age. Younger generations like Generation X and Y engage differently and prefer digital methods. Charities must understand different age cohorts and meet audiences where they are. New events like outdoor yoga or skinny dipping can create buzz. Innovation is key to engaging digital natives and replacing declining legacy income. The challenge is understanding audiences and delivering the right offerings through the preferred channels of each generation.
The Fort Worth Nature Center & Refuge suffers from lack of awareness and diversity among visitors. A strategic plan aims to increase awareness by 50% and attendance by 50,000 people in six months through various initiatives. These include generating media coverage, distributing pamphlets at schools, handing out flyers at malls, and having staff speak at universities to promote the Nature Center's educational programs and hiking trails. Tracking metrics like program signups will evaluate the plan's effectiveness at achieving the goal of raising awareness and revenue.
International Marketing Plan for Disney\’s Expansion into Shanghailgonia3490
Disney is breaking ground on its largest international theme park in Shanghai, China. The $3.6 billion resort will span 988 acres and aims to attract 15 million visitors annually by catering to Chinese culture rather than strictly importing Disney's American themes. This represents a major opportunity for Disney to establish its brand in China and tap into the country's growing middle class. However, Disney will need to learn from the smaller Hong Kong Disneyland's struggles to ensure its Shanghai park feels more "magical" and well-managed for Chinese guests.
This document discusses ways to increase awareness and sales of Rhinegeist Brewery's Ghost beer brand among Millennials. It identifies barriers like preferences for lighter beers, concerns about health and debt, and a competitive craft beer market. However, opportunities exist in targeting younger Millennials through partnerships in popular grocery stores and appealing to interests in local history, diversity and unique experiences. The document proposes creative strategies like events, collaborations and gamification to more deeply engage customers and build brand communities.
The document discusses how to spread awareness of Rhinegeist Brewery's Ghost beer across the Rhine River to millennials in Germany. A team of 480 students conducted research including analyzing cultural trends, beer preferences, and observations at Rhinegeist Brewery. They identified barriers like concerns over health, debt, and competition from large breweries. However, opportunities exist in targeting millennials' interests in local, organic brands and unique experiences. The team suggests tapping into customers' appreciation for diversity, history and craftsmanship to help solve the "Ghostly Question" of expanding the Ghost beer's popularity.
This document discusses strategies for targeting diverse consumer groups in marketing. It notes that while minorities make up a large portion of the US population, they are underrepresented in advertising. It then provides details on targeting specific ethnic groups like African Americans, Hispanic Americans, Asian Americans, Native Americans, and Arab Americans. Key points include spending habits, language preferences, cultural customs, and stereotypes to avoid. The document also covers the growing 50-plus market and consumers with disabilities or who are gay/lesbian. Overall, it emphasizes the importance of understanding audiences holistically and avoiding one-dimensional portrayals.
How to Reach the Emerging Multicultural AudiencesVivastream
This document summarizes a panel discussion on reaching emerging multicultural audiences. The panelists included experts from advertising, marketing, and research firms. They discussed trends showing the growing diversity of the US population and importance of targeting specific cultures rather than general multiculturalism. Panelists provided examples of successful campaigns for Hispanic, Asian, and African American audiences and emphasized understanding each group's unique attributes and preferences. The key takeaway was that customizing marketing communications for individual cultures leads to greater marketing returns.
How to Reach the Emerging Multicultural AudiencesVivastream
This document summarizes a panel discussion on reaching emerging multicultural audiences. The panelists included experts from advertising, marketing, and research firms. They discussed trends showing the growing diversity of the US population and importance of targeting specific cultures rather than general multiculturalism. Panelists provided examples of successful campaigns for Hispanic, Asian, and African American audiences and emphasized understanding each group's unique values and preferences to improve marketing returns. The key is modifying campaigns for population segments' nuances in language, creative content, and more.
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
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leewayhertz.com-AI in predictive maintenance Use cases technologies benefits ...alexjohnson7307
Predictive maintenance is a proactive approach that anticipates equipment failures before they happen. At the forefront of this innovative strategy is Artificial Intelligence (AI), which brings unprecedented precision and efficiency. AI in predictive maintenance is transforming industries by reducing downtime, minimizing costs, and enhancing productivity.
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This document discusses Latino dropout rates and challenges. It notes that the Latino population in the US grew significantly from 13 million in 1980 to over 50 million in 2012 and is projected to reach 92 million by 2030. Latino youth are also growing rapidly. The document identifies some of the personal, family, peer, and discrimination-related reasons why Latino students dropout, such as teen pregnancy, economic issues, language struggles, peer influences, and lack of a safe school climate. It provides suggestions for how to address the high dropout rate, including focusing on building strong relationships through personalismo and caring, engaging both youth and their parents, using technology and media to retain youth, and conducting home visits.
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The document discusses new trends in marketing for 2010, including:
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2) Emerging social trends like increased acceptance of same-sex relationships and couples living together rather than marrying.
3) Demographic shifts such as young adults delaying independence and living with parents longer due to economic factors.
A communications strategy and plan are needed to promote a conservation trust fund through effective communication channels. The communications plan should clearly define desired outcomes to build support from key stakeholders like grantees, donors, and government. The communications objectives are to project an image, raise funding, develop partnerships, and increase impact. Effective communication channels include annual reports, websites, newsletters, and events, though the appropriate channels depend on the target audience.
The document is a creative brief for an advertising campaign by the National Park Foundation. It aims to raise awareness of domestic travel opportunities supported by the NPF among budget-conscious millennial explorers aged 25-30. Research found this group is interested in travel but hesitant to plan major trips due to work and budget constraints. The brief selects this target and plans to appeal to their wanderlust for spontaneous adventures by highlighting the new experiences available through national parks.
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The Fort Worth Nature Center & Refuge suffers from lack of awareness and diversity among visitors. A strategic plan aims to increase awareness by 50% and attendance by 50,000 people in six months through various initiatives. These include generating media coverage, distributing pamphlets at schools, handing out flyers at malls, and having staff speak at universities to promote the Nature Center's educational programs and hiking trails. Tracking metrics like program signups will evaluate the plan's effectiveness at achieving the goal of raising awareness and revenue.
International Marketing Plan for Disney\’s Expansion into Shanghailgonia3490
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This document discusses ways to increase awareness and sales of Rhinegeist Brewery's Ghost beer brand among Millennials. It identifies barriers like preferences for lighter beers, concerns about health and debt, and a competitive craft beer market. However, opportunities exist in targeting younger Millennials through partnerships in popular grocery stores and appealing to interests in local history, diversity and unique experiences. The document proposes creative strategies like events, collaborations and gamification to more deeply engage customers and build brand communities.
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2. § Introductions
§ Trends and Transactions
Agenda
§ Culture Track
§ The Interactive Imperative
§ The Membership Profession and The Pulse of Membership
§ Q&A and Conclusion
2
3. Introductions
Dana Hines Membership Consultants!
dana@membership–consultants.com
Noreen Ahmad LaPlaca Cohen!
noreen@laplacacohen.com
Rosie Branstetter fiveseed!
rosie@fiveseed.com
3
5. § Demographics.
§ How we transact membership.
A Changing
Landscape
§ Expectation of discounts.
§ Who our members are.
§ How we get and keep members.
§ The membership profession.
5
7. § Set in a 55-acre lush tropical landscape, the
Houston Zoo is home to more than 6,000 exotic
animals representing more than 800 species.
§ The Houston Zoo has an annual attendance of
more than 1.8 million visitors along with 45,200
member households.
7
8. 2010 U.S. Demographics
According to the 2010 U.S. Census, 16% of the!
population is Hispanic. This is expected to rise!
from 16% to 30% by 2050.
§ A higher percentage of Houston’s population is!
The Houston Zoo
Hispanic than most of the country.
§ In 2000, 37% of the Houston population was!
Hispanic of any race and 61% were born!
outside of the United States.
§ However, only 10% of the Zoo’s membership!
base is Hispanic.
8
9. Introduction
§ Demographically, Hispanic guests were not buying!
memberships at the rate of their attendance at the!
Zoo (10% vs. 38%).
§ Working with researchers from Rice University, the
Zoo examined this issue.
The Houston Zoo
§ Findings: The Zoo’s Hispanic consumers did not!
react well to the term “membership.”
§ The Zoo decided to implement a Season Pass to!
achieve an increase in Hispanic participation.
Goal
§ To engage interest in membership programs from!
additional ethnic groups, with a strong focus on the!
Hispanic market.
9
10. Key Operational Methods
§ Created a six month individual pass in the summer!
of 2010 and named it Houston Zoo Season Pass.
The Houston Zoo
§ Adult passes were $15 and children passes!
were $12.
§ The only benefits attached to the pass were free
admission for six months and usage of the member
express entrance.
10
11. Key Operational Methods
§ No ticket upgrades were allowed with the passes.
§ The pass was marketed and sold only onsite.
§ Table set up in front of the Zoo with Spanish
The Houston Zoo
signage to sell the passes.
− Staffed with 2 Hispanic sales representatives!
and 3 application processors.
− Anyone could buy the pass but marketing was!
driven toward the Hispanic market.
§ The passes were sold over two weekends at the
end of July and beginning of August.
11
12. Results
§ Sold more than 1,200 passes in 4 days.
The Houston Zoo
§ Able to target multiple family sizes.
§ Passes assisted in driving attendance to the Zoo.
§ Guaranteed revenue from pass holders.
12
13. § How are people joining?
How We Transact! § How are they renewing?
Membership
§ Are direct mail and telemarketing dead?
§ Should all communications and transactions be
electronic?
13
14. Gen Y
Gen X
Boomers
20-30 yrs
31-46 yrs
47-65 yrs
Checkout donation 48%
57%
52%
(This is comparable to
onsite sales!)
Check by mail
26
43
54
How We Transact! Gift shop
28
35
32
Membership
Website
29
35
31
Third-party vendor
25
27
17
Phone
8
10
16
Monthly debit
11
17
14
Mobile/Text
14
13
4
Social networking site
9
6
4
14
15. § People are living by discounts.
§ Internal decisions to discount.
§ External means of discounting—Groupon and !
The Expectation ! Living Social.
of Discounts
–
Memberships.
–
Admissions.
§ Membership IS a discount.
§ What is happening to our perceived value of
membership?
15
16. § Know your member profile.
Who Are Our! § Age, presence of children, geographic pockets.
Members?
§ Target audiences.
§ What each market segment might be looking for in their
membership relationship.
16
17. The Biggest Issues!!
Acquisitions
§ How to define, then find, new audiences.
§ Demographics are changing in the U.S., how do we
make museums an attractive lifestyle choice?
How We Get and
Keep Members
§ How to engage a younger audience . . . is this!
possible?
§ Should you be customizing solicitations by different!
audience interest groups?
§ Should you be customizing your membership levels!
by different interest options?
§ Mission vs. value members—how will you balance
these motivations for joining?
17
18. Onsite Solicitations Become!
More Important
§ More challenging to find new prospects.
How We Get and § Work with your visitors, but even smarter.
Keep Members
§ Gain new members and collect:
− Names.
− Addresses.
− Emails.
− Interests.
18
19. Renewals
§ How best to gain new members’ loyalty?
§ How to deliver an experience that satisfies year!
after year?
How We Get and § Which will be the best solicitation strategies for!
Keep Members
highest ROI—mail, email, 2-year members?
§ Where does discounting fit in terms of renewals for
the future? It’s the mission vs. value motivation
again.
§ First year renewals are the toughest—so make the
first year more memorable.
§ Engaging welcome packet/communications/
events.
19
20. Special Importance for Renewals
§ Some things never change . . .
How We Get and
Keep Members
§ Know your numbers.
–
What are your renewal rates?
–
How are people renewing?
–
Why are they not renewing?
20
21. Whole Institution Approach
How We Get and § Collaborate fully with education, curatorial, visitor!
Keep Members
services, and marketing to ensure the promised!
membership experience is delivered.
§ Develop new member welcome strategy.
§ Keep it fresh!
21
22. Maintain BEST PRACTICES
§ Know your numbers.
How We Get and
§ Be alert to new ideas and receptive to change.
Keep Members
§ Test new ideas.
§ Before you change the program, can you and your
organization deliver the experience?
§ Without risk there are no new great ideas!
22
23. Multi-Everything (Cultural,!
How We Get and Generational, Interest)
Keep Members
§ Make your museum a valued lifestyle choice for
groups who have not traditionally been part of !
your plan.
§ Be you, but reach out—how to do this best?
23
51. How to use online social media and mobile to!
increase membership:
The Interactive! § Awareness.
Imperative
§ Engagement.
§ Conversion.
§ Retention.
51
57. § There are 5.3 billion active mobile devices in the!
world (that’s 70% of the world’s population).
§ By the end of 2011, over 85% of hand-sets will be!
The Mobile! able to access the mobile web.
Revolution
§ There were over 6.1 trillion text messages sent !
in 2010.
§ Smartphones will overtake feature phones in the!
U.S. in 2012.
57
61. Indy Museum Adventure Trek
Indianapolis Jones needs your family to
help locate seven treasures in the
museum. Work together to figure out the
clues to try and find the location of each
treasure.
Text childrensmuseum to 728647
61
66. Getting More! § Best practices in user experience.
Memberships! § Winning with promotions and contests.
Online
§ Converting site visitors into members.
66
76. Optimize the Registration!
Converting ! Process
Online Visitors !
§ Shorten the registration form.
to Members
§ Adopt a progressive disclosure model.
§ Leverage the user’s existing identities.
76
82. What is Pulse of Membership?
§ A survey of membership programs nationally.
§ An ongoing membership tracking survey,
performed four times since the economic
downturn.
Pulse of!
Membership 2011
§ Data collected from a pool of 2,000 membership
managers, with approximate response rate of 10%
each time.
§ A survey conducted by Membership Consultants as
a service to the field to monitor the status of
membership programs in challenging fundraising
times.
82
83. What Does Pulse of Membership!
Explore?
§ Membership statistics and trends.
Pulse of!
Membership 2011
§ Membership tools used and with what level of
success.
§ Tracks and compares membership by types of!
organizations: museums, gardens, zoos.
§ New in 2011: membership salary and position!
statistics.
83
84. How Can I Access the Full
Pulse of!
Membership 2011
Survey?
Visit MembershipConsultants.wordpress.com to view
a copy of the full survey.
84
85. Membership Revenue
Pulse of! § Account for 8% to 15% of an organization’s overall!
Membership 2011
operating revenue.
§ Some organizations are viewing membership!
revenue as “earned” revenue rather than donated!
revenue.
85
86. Membership Reporting Structure
§ Historically part of development departments.
§ In the zoo and aquarium world, membership!
Pulse of! reporting structure is:
Membership 2011
–
38% to development.
–
31% to marketing.
–
17% to a freestanding department.
–
10% to visitor services.
86
88. Length of Service In Years
§ < 1 year
7.9%
Pulse of!
§ 1 to 2 years
15.8%
Membership 2011
§ 3 to 4 years
24.3%
§ 5 to 10 years
28.2%
§ Over 10 years
23.7%
88
90. Length of Service!
Pulse of! By Museum or Organization Type
Membership 2011
Zoos (31% with 10+ years of membership service)!
have the membership personnel with the longest!
longevity, followed by art museums (22% with 10+
years of membership service).
90
92. Membership Salaries
§ Mode: $30,000 to $40,000.
§ Median: $40,000 to $50,000.
Pulse of!
Membership 2011
§ 6% reported salaries in excess of $80,000.
§ 10% did not wish to respond.
§ Related to length of service: 6 out 7 respondents!
who make more than $90,000 have served for 10!
or more years in the membership field.
92
94. How is Membership Perceived?
The Membership! § Within the museum world?
Profession
§ What is the positioning of the membership!
department within the institution?
§ What is the status of the membership!
professional?
94
95. The Membership Position
Within the museum world:
§ Membership gaining more respectability.
§ Demands on membership revenue ever greater in
The Membership! the future.
Profession
§ Membership is growing in importance to all
institutions from a(n):
– Financial perspective.
– Audience perspective.
– Involvement perspective.
95
96. The Membership Department
What is the positioning of the membership!
department within the institution?
The Membership! § More connected to the marketing side.
Profession
§ May move more to the transactional side.
§ If that proves to be true, may see more !
institutions considering membership dues as!
earned revenue.
§ Must still maintain close ties to development!
functions.
96
97. The Membership Professional
What is the status of the membership professional?
The Membership!
§ More respectability.
Profession
§ Longer service.
§ Salaries increasing.
§ Membership is a destination position.
97
98. Membership Trends
§ Membership is a destination position.
§ Longer service.
The Membership!
§ Salaries increasing.
Profession
§ Membership gaining more respectability.
§ Demands on membership revenue ever greater in!
the future.
§ Membership is growing in importance to!
all institutions.
98