The digital marketing landscape is always changing rapidly to accommodate the needs of the market and leverage new

1. The Future Of
Digital Marketing

2. Introduction
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The digital marketing landscape is always changing rapidly to
accommodate the needs of the market and to leverage new and
emerging technologies. The pandemic has shown us the power of
digital marketing channels, the use of which expanded during the last
two years. With businesses becoming more familiar with this territory
and consumers increasingly shifting online, digital marketing is an
important strategy for any company to grow. In this blog, we will
discuss what the future of digital marketing holds and what we can
look forward to.

3. AI in Marketing and Support
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Artificial Intelligence has expanded by leaps and bounds in the past few
years, being utilized in everything from complex computations to replacing
mundane tasks. It is playing a major role in conversational and personalized
marketing through tools like catboats. Chabot's are now becoming a
standard feature on websites to allow 24x7 support. Using AI, catboats can
emulate human conversations and forward the call to a person, only when
needed. This has enabled businesses to considerably reduce the burden on
call centres while providing self-service support to customers.
Another important application of AI is in marketing automation. It is being
leveraged by businesses to optimize their online marketing spending by
identifying and bidding for the best-suited positions for online ads. This
works for PPC campaigns and searches engine ads where bots can
maximize the marketing investment using complex algorithms and
automatically adjusting content and design as per the user engagement.

4. Social Media and Micro-Influencer Marketing
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Social media and modern living are inseparable today. This is why it is
one of the key aspects of a balanced digital marketing strategy. Social
media, in conjunction with AI, is being used to analyse individual
preferences and target personalized products and services. These
algorithms are growing to be more sophisticated by the day, providing
deeper understanding and more opportunities for marketers.
Influencer marketing has been on the rise on social media for a few
years now. Until recently, the big-name influencers controlled this
market. Due to an exponential increase in sponsored content, these
influencers are losing authenticity, and as a result, their power to
influence. On the other hand, micro-influencers, who have a smaller
but much more dedicated audience, are coming up as valuable
marketing prospects. These influencers have authentic messages and a
trusting audience, which makes their impact more meaningful for
marketers.

5. Voice Recognition
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Smart assistants started becoming a common feature in homes around
2018. As the dependence on smart devices and mobile assistants
increases, marketers are looking forward to leveraging this technology as
a viable digital marketing option. The opportunities are endless. From
getting reminders for ordering your favourite products, to receiving
marketing communication and product suggestions. In the future, we’ll
be able to get sponsored results through a voice as we do on search
engines. This will be exploited not only by big businesses but can be a
breakthrough for local businesses as well. Major players in this field
already have targeted ad features in their pipeline. With over 50% of
queries being through voice search, the potential of this technology is yet
to be realized.

6. Augmented Reality
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We are already in the met averse era, and the scope of augmented
reality has gone beyond the realm of gaming and entertainment.
Companies are trying to find new and engaging ways of enticing
customers and providing an enhanced experience. AR is being used in
numerous ways like virtual catalogues and product experiences, where
customers can view products from anywhere in the world. This has
applications in numerous industries like automobiles, furniture,
fashion, realty, etc.

7. Mobile Optimization
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Mobile devices are ruling the way we communicate and interact with the
world around us. For long-term success, companies will have to focus on
mobile optimization through mobile and web applications. This will make
it easier for consumers to engage with the brand.
With the rise of social media on mobile and messenger applications like
WhatsApp, digital marketers have new avenues of targeting consumers.
For example, WhatsApp Business provides enhanced features like adding
catalogs and automated messaging to keep the customers engaged.
Over 50% of website traffic comes through mobile devices. Also,
millennials and GenZ are a growing customer base with increasing buying
power. To capture this market, businesses must reach these customers
where they are searching for them.

8. Wrapping Up
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Digital marketing has evolved into being a major portion of a company’s
marketing investments. It will continue to grow and utilize emerging
technologies to enhance customer engagement and experiences. The
need for businesses is to create future-proof strategies. This can only be
achieved by keeping an eye out for the upcoming trends and
technologies, as well as a continuous understanding of consumer
behaviour.
OpenTeQ works with businesses to provide digital marketing
solutions that help in establishing your brand image, increasing website
traffic and inquiries and achieving improved RoI for your digital
marketing investments. Our comprehensive portfolio of digital
marketing solutions enables us to provide customized solutions based
on your business needs and ongoing market dynamics. Contact us today
to bring the future of digital marketing to your business.

9. Contact Us
OpenTeQ Technologies
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Email: info@openteqgroup.com
Mobile: +91 7032254999 (India) +1-602 806 4634 (US & Canada)

10. Thank You!
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Thank You!
Thank You