Tier 2 lenders like Farm Credit Canada and credit unions are increasingly moving away from lending based on farmland asset values and towards more conservative measures like debt serviceability and cash flow. This means that highly leveraged or low cash flow farming operations now need to borrow from Tier 3 lenders at higher interest rates around 10%, compared to the 3% from Tier 2 lenders. Tier 3 lenders are seeing increased demand as Tier 2 lenders capture less of the agricultural lending market, estimated to be around $42.7 billion in Canada in 2015. Borrowers from Tier 3 lenders will need credible repayment plans, and those without may become forced sellers of their land.