This study investigates the effects of comic strips on reading comprehension among Turkish EFL learners, involving 167 university students from different proficiency levels divided into four treatment groups. The findings indicate that all students who utilized comic strips performed better in comprehension tasks than those who did not, supporting the dual coding theory. The results suggest that visuals, such as comic strips, play a significant role in enhancing reading comprehension for language learners and point to the need for further research in varied contexts.