DIP- PR Arm, nodal agency and mouthpiece of the Government.

1. The Directorate of Information
and Publicity
-Ridhima Shukla
-B.A. (H) Journalism
-3rd Year
Roll No.-383

2. Introduction
PR Arm, nodal agency Creates
and mouthpiece of the awareness, informs
Government. and publicises.
Ensures that the
Takes into account the government is visible,
concerns and views of accessible and
the public. answerable to the public.

3. Functions
Aims to get the widest possible coverage through print, TV,
radio, outdoor and internet media.
Informs through press releases, press
conferences, exhibitions and by publishing brochures and
booklets.
Does not release newspapers/ journals which incite
communal passion, preach violence, etc.
Accomplishes publicity functions through its 8 units.

5. Publicity Units
Research And Reference Unit
Provides ready reference material for different
publicity oriented activities.
Library is being maintained.
About 20 newspapers and 27 hard copies of
news clippings are prepared everyday.

6. Press Unit
Arranges Press Conferences, Press briefings and
Press Tours of media persons.
Keeps liaison with Press, Radio and T.V.
Issues daily Press Releases and Press
Accreditation Cards to reporters.
Maintains Media Facilitation Centre.
Organizes regular meetings of Delhi Press
Accreditation Committee.

7. Advertisement Unit
Organizes publicity through
advertisements in print media.
Issues advertisements on important
occasions like Independence
Day, Republic Day, etc.
There are 11 Group ‘A' agencies and 62
Group ‘B' agencies empanelled by the
GNCTD.

8. Publication Unit
Prints publicity literature, calendar, telephone
directory, booklets, brochures, posters, etc.
Publishes on important achievements and
the campaigns of Delhi government.
Trilingual monthly magazine ' DilliMasik '
(in Hindi, Punjabi & Urdu) is brought out.
Annual Working Reports of the
Government are published.

9. Publications
Green Delhi Booklet
Working Report of Delhi Government Common Wealth Games
Climate Change Agenda For
Delhi 2009-2012

10. Film & Video Publicity Unit
Produces documentaries, short films,
and feature films for publicity.
Gets 'spots' for TV and 'jingles' for
radio.
"Delhi Round Up" on DD reflects the
developmental activities and programmes.
Made short films on
Bhagidari, traffic, education, etc. in 07-08.

11. Photo Unit
Arranges photo coverage of
functions and activities of various
departments.
Releases photos to Press and
Television for publicity.
Prepares photographs for
exhibitions and photo albums.

12. Field Publicity Unit
Organizes photo-exhibitions and
cultural programmes.
Puts up banners, kiosks, electronic
boards & hoardings.
Mounted about 100 outdoor originals
on Bus Queue Shelters, public utility
sites, and metro coaches.

13. Chief Minister Sheila Dikshit
inaugurated ‘Sankalp Utsav- The Government of Delhi’s Civility
2009’, the annual Bhagidari Campaign.
mela.

14. Hospitality Unit
Arranges hospitality for reporters
and media persons during press
conferences and meets.
Distribution of invitation
cards, seating
arrangement, ushering and
publicity works are carried out.

15. Conclusion
In a democratic set up, people should know
about the programmes of the Government and
participate in them.
DIP disseminates information about the
Government policies, programmes, schemes
and measures.
It generates public respect for the ruling
administration.