The document discusses how marketers need to empower consumers and allow them to promote products through user-generated content. It recommends that marketers consider fans as part of their marketing team and give them the tools to share content. By showing social momentum and rewarding positive behaviors, marketers can leverage their users to do marketing without needing to directly reach consumers from the top down. The goal is for great products to spread naturally when people are given the freedom to create and share.

1. The$Digital$Marketer$Is
The$New$Curator
Xavier'Damman'(@xdamman)
Cofounder)of)Storify.com
Copyle'(2015(@xdamman(–(Please&steal

2. "Marke'ng*is*for*products*that*suck"*
—"Somebody

3. "If$the$news$is$that$important,$it$will$
find$me"
—"A"Millennial"

4. "If$the$product$is$that$great,$it$will$
find$me"
—"A"Millenial"(probably"the"same)

8. If#you#can't#reach#them#from#the#top,
reach&them&from&the&side

9. Let$your$users$do$the$marke/ng$for$
you

10. Consider)your)fans)as)an)extension)
of)your)marke2ng)team

11. Make%sure%they%have%everything%
they%need

12. Open%up%the%Intranet%of%your%
Marke1ng%Department

13. Show%the%social'momentum

14. and$reward$the$right$behaviors

15. That's'why'I've'built'Storify

17. That's'a'lie

25. Stand&for&something

26. Empower(people(to(do(something

27. People&are&not&just&consumers&
anymore

28. Your%consumers%are%now%prosumers

29. Thank&you
@xdamman

30. Credits
• Centralized,-decentralized,-distributed-networks-1
-
• The-Israel9Gaza-Conflict-on-Twi<er2
-
• 21-Reasons-Crimea's-"Friendly"-Occupiers-are-Russians3
• North-Korea-via-Instagram4
4
"h$ps://storify.com/theglobeandmail/north9korea9via9instagram
3
"h$ps://storify.com/moneyries/proof4crimea4s4friendly4occuapiers4are4russian
2
"h$ps://storify.com/mashable/the6israel6gaza6conflict6on6twi$er
1
"h$p://networkcultures.org/unlikeus/resources/ar7cles/what8is8a8federated8network/