Keynote presentation at the Blogger Time Meetup London about how to foster discussions on your blog.

1. KEYNOTE AT LONDON
BLOGGER MEETUP
24 JUNE 2008
XAVIER DAMMAN
COMMON CREATIVE

2. You can blog in the wind

3. But better
to get
feedback

4. ?
How to
motivate
visitors
to
comment

6. 1
Open
discussion

7. • Ask questions
• Be open ended
• Make it easy to comment

10. 2
Answer
(almost) all
comments

11. 3
Keep previous
commenters
in the
loo

12. 3
Keep previous
commenters
in the
loop

13. Subscribe-to-
comments
Enables commenters to sign up
for e-mail notification of
subsequent entries
http://wordpress.org/extend/plugins/subscribe-to-comments/

14. Reward
your
commenters 4

15. • Highlight comments in your post
• Weekly roundup of the best comments
• Give something back,
an incentive to comment

16. CommentLuv
Place a link
to the commenters’ last post
under their comments
http://www.fiddyp.co.uk/commentluv-wordpress-plugin/

17. 5
Allow
originality

18. Seesmic
Video commenting plugin
If your visitors are too lazy to
write down their thoughts!
http://wiki.seesmic.com/Wp-plugin

19. I have too many now!
How to keep them sorted?

21. 142 comments

22. while ( TRUE )
{
reading();
}

23. We can do better!

25. A Wordpress plugin
which displays a Tag Cloud
over all discussions

27. Typical discussion
“Why SUV invade European cities?”
76
responses

28. 76 Responses to “Why SUV invade European cities?”
against SUV defend SUV nobel planes reject responsibility
! Ant Says:
October 4th, 2007 at 4:12 pm againstagainst SUV, nobel
SUV, nobel
“I fully agree with you guys, 4x4 used in urban cities should get the Nobel”
! Matt Says:
October 4th, 2007 at 4:37 pm defend SUV, planes
“Why do you bother innocent 4x4 drivers? Planes used to pollute much more!”
! Xavier Says:
October 5th, 2007 at 11:07 am against against SUV,responsibility responsibility
SUV, reject planes,reject
“Of course planes pollute much more. However, if everybody puts the responsibility on
someone else, nothing will change.”
! Toyota lover Says:
October 5th, 2007 at 12:21 am against SUV, hybrid,green cars
“Have you ever heard about the new Toyota Prius? An hybrid car which only rejects
104gr of CO2/km.You may find more informations on toyota.com/prius”
! Funki Says:
October 5th, 2007 at 12:21 am against SUV, nobel
“Yeah, the Prius sounds great. But I don’t like that much its design... I’m looking
forward for more hybrid models so that we’ll have somewhat a kinda choice”

29. 76 Responses to “Why SUV invade European cities?”
against SUV defend SUV nobel planes reject responsibility
! Ant Says:
October 4th, 2007 at 4:12 pm againstagainst SUV, nobel
SUV, nobel
Overview
“I fully agree with you guys, 4x4 used in urban cities should get the Nobel” of the
! Matt Says:
discussion at a glance
October 4th, 2007 at 4:37 pm defend SUV, planes
“Why do you bother innocent 4x4 drivers? Planes used to pollute much more!”
! Xavier Says:
October 5th, 2007 at 11:07 am against against SUV,responsibility responsibility
SUV, reject planes,reject
“Of course planes pollute much more. However, if everybody puts the responsibility on
someone else, nothing will change.”
! Toyota lover Says:
October 5th, 2007 at 12:21 am against SUV, hybrid,green cars
“Have you ever heard about the new Toyota Prius? An hybrid car which only rejects
104gr of CO2/km.You may find more informations on toyota.com/prius”
! Funki Says:
October 5th, 2007 at 12:21 am against SUV, nobel
“Yeah, the Prius sounds great. But I don’t like that much its design... I’m looking
forward for more hybrid models so that we’ll have somewhat a kinda choice”

30. 76 Responses to “Why SUV invade European cities?”
against SUV defend SUV nobel planes reject responsibility
! Ant Says:
October 4th, 2007 at 4:12 pm againstagainst SUV, nobel
SUV, nobel
“I fully agree with you guys, 4x4 used in urban cities should get the Nobel”
! Matt Says:
October 4th, 2007 at 4:37 pm defend SUV, planes
“Why do you bother innocent 4x4 drivers? Planes used to pollute much more!”
! Xavier Says:
October 5th, 2007 at 11:07 am against against SUV,responsibility responsibility
SUV, reject planes,reject
“Of course planes pollute much more. However, if everybody puts the responsibility on
someone else, nothing will change.”
! Toyota lover Says:
October 5th, 2007 at 12:21 am against SUV, hybrid,green cars
“Have you ever heard about the new Toyota Prius? An hybrid car which only rejects
104gr of CO2/km.You may find more informations on toyota.com/prius”
! Funki Says:
October 5th, 2007 at 12:21 am against SUV, nobel
“Yeah, the Prius sounds great. But I don’t like that much its design... I’m looking
forward for more hybrid models so that we’ll have somewhat a kinda choice”

31. 76 Responses to “Why SUV invade European cities?”
against SUV defend SUV nobel planes reject responsibility
! Matt Says:
October 4th, 2007 at 4:37 pm defendagainst SUV, nobel
SUV, planes
“Why do you bother innocent 4x4 drivers? Planes used to pollute much more!”
! Xavier Says:
October 5th, 2007 at 11:07 am against SUV, planes
“Of course planes pollute much more. However, if everybody puts the responsibility on
someone else, nothing will change.”

32. 76 Responses to “Why SUV invade European cities?”
against SUV defend SUV nobel planes reject responsibility
! Xavier Says:
October 5th, 2007 at 11:07 am againstagainst SUV, nobel
SUV, planes
“Of course planes pollute much more. However, if everybody puts the responsibility on
someone else, nothing will change.”

35. • Autocompletion
• Based on previous
tags
• Web semantic

36. KEYNOTE AT LONDON
BLOGGER MEETUP
24 JUNE 2008
XAVIER DAMMAN
COMMON CREATIVE HTTP://WWW.COMMENTAG.COM

37. Thank you!

38. Any questions?

39. Why people would tag
their comments?

40. No tags, no visibility

41. When people upload
video on YouTUBE...

42. they tag them

43. People spend time
writing comments

44. Writing
time
0 25 50 75 100

45. If no one reads your
comment,

46. you’ve wasted your time!

47. Writing Tagging
time
0 25 50 75 100

48. Any more questions?

49. Sure?

50. KEYNOTE AT LONDON
BLOGGER MEETUP
24 JUNE 2008
XAVIER DAMMAN
COMMON CREATIVE HTTP://WWW.COMMENTAG.COM

51. Illustrations
• photo blowing: • infinite loop: kurafire
spursfan_ace
• reward: bunkosquad
• pissenlit: vanessao
• original:
• sleeping: pasteler0 subliminalpudding
• letter: pinprick • many letters: elemente
• toilet: lricecsp
Thanks all these guys for their great pictures!

52. KEYNOTE AT LONDON
BLOGGER MEETUP
24 JUNE 2008
XAVIER DAMMAN
COMMON CREATIVE HTTP://WWW.COMMENTAG.COM