This document discusses the shift from prescribed personalized experiences to cooperative experiences where users have more control and agency. It notes that while personalization is in demand, users have growing concerns about how their data is collected and used. Some companies are now giving users more transparency and options to provide preferences that guide recommendations rather than decide experiences for users. Emerging technologies like 5G and AR will further enable customized experiences, but also bring more risks if users feel their boundaries are being overstepped. The document advocates for cooperative models where users participate in experience design through feedback and interactive tools.
This document discusses the shift from prescribed personalized experiences to cooperative experiences where users have more control and agency. It provides examples of companies like McDonald's, Tinder, Valve and Uber giving users more options to customize their experiences. Emerging technologies like 5G and AR will enable more ubiquitous customization, but also increase the risk of overstepping user boundaries unless businesses emphasize personal agency and partner with users. The document advocates for businesses to better understand user trust, identify opportunities for more user control, invest in technologies that enable participation, and prepare for increased data regulation.
Google is developing "Google Glasses" which will use augmented reality to display information directly onto the user's field of vision through a head-mounted display. The document discusses how current uses of augmented reality in areas like sports broadcasting and mobile applications could be expanded through Google Glasses' ability to overlay information and graphics onto the real world. Industries like tourism, navigation, sports, advertising, and retail are highlighted as ones that could benefit from applications of Google Glasses and augmented reality technology.
The document discusses trends in marketing and digital innovation for 2013. It notes that marketing must be "awesome" or engaging to stand out. Open APIs will allow developers and fans to innovate using brand properties. Big data and data visualization will be important, allowing companies to personalize experiences and products. Mobile internet access will surpass desktop for the first time. Brands must plan for a "mobile first" future. Accessibility and experiences are replacing ownership as models of consumerism.
PrimoAir is seeking funding to launch an app-based passenger and delivery logistics network that offers the lowest prices and best guest experience using latest technologies. They aim to inspire passengers to "live in the moment" by saving them time and money on airfare. Key aspects of their offering include live updates on flights and events via the app, in-flight entertainment and amenities, subscription flight passes, and options to check luggage in advance. Their go-to-market strategy is to initially launch 10 domestic routes in North America and the Caribbean and eventually expand internationally.
Fantastic whitepaper detailing the key takeaways from the Bazaarvoice Summit a few months ago - "changing the world, one authentic conversation at a time"
Using graphics to maximize your businessalveeferdous
Introducing Using graphics to maximize your business. Enhance your business superior Graphics. Inside this e-book, you will discover about quality of graphics and your business, does your company marketing plan include the use of graphics logo, why you should use graphics design company for your business, how exhibition graphics can promote your company, the of graphics in your online business, top tips for using graphics for your business publicity, how to images to tell your story and so much more!
The document discusses 5 digital predictions for 2012:
1. Gamification techniques used by big brands will become more sophisticated and social in nature, potentially through massive multiplayer games connecting multiple brands.
2. Mobile wallets using near field communication (NFC) will see widespread adoption, allowing users to make payments with their phones.
3. Social media will fuel an explosion of tools and platforms for interacting with TV shows and programs in real-time, and social data will influence viewing habits and program recommendations.
4. Online video will begin migrating to the living room through devices that bridge online content and the TV experience, though barriers remain around consumer demand, content agreements, and technology compatibility.
5
The document discusses the potential future of using wearable technology like smart glasses or "goggles" for banking. It envisions a future where customers can access banking services and make payments through goggles using biometric authentication like facial or iris recognition, without needing to touch or click anything. The goggles would allow virtual conferencing with bank representatives, viewing accounts and initiating transactions just by voice or hand gestures. This "touch-free banking" through goggles could provide benefits like improved customer experience, higher security, and access to banking services anywhere at any time. While the technologies are still developing, wearables may play an important role in redefining the retail banking experience in the future.
This document discusses the shift from prescribed personalized experiences to cooperative experiences where users have more control and agency. It provides examples of companies like McDonald's, Tinder, Valve and Uber giving users more options to customize their experiences. Emerging technologies like 5G and AR will enable more ubiquitous customization, but also increase the risk of overstepping user boundaries unless businesses emphasize personal agency and partner with users. The document advocates for businesses to better understand user trust, identify opportunities for more user control, invest in technologies that enable participation, and prepare for increased data regulation.
Google is developing "Google Glasses" which will use augmented reality to display information directly onto the user's field of vision through a head-mounted display. The document discusses how current uses of augmented reality in areas like sports broadcasting and mobile applications could be expanded through Google Glasses' ability to overlay information and graphics onto the real world. Industries like tourism, navigation, sports, advertising, and retail are highlighted as ones that could benefit from applications of Google Glasses and augmented reality technology.
The document discusses trends in marketing and digital innovation for 2013. It notes that marketing must be "awesome" or engaging to stand out. Open APIs will allow developers and fans to innovate using brand properties. Big data and data visualization will be important, allowing companies to personalize experiences and products. Mobile internet access will surpass desktop for the first time. Brands must plan for a "mobile first" future. Accessibility and experiences are replacing ownership as models of consumerism.
PrimoAir is seeking funding to launch an app-based passenger and delivery logistics network that offers the lowest prices and best guest experience using latest technologies. They aim to inspire passengers to "live in the moment" by saving them time and money on airfare. Key aspects of their offering include live updates on flights and events via the app, in-flight entertainment and amenities, subscription flight passes, and options to check luggage in advance. Their go-to-market strategy is to initially launch 10 domestic routes in North America and the Caribbean and eventually expand internationally.
Fantastic whitepaper detailing the key takeaways from the Bazaarvoice Summit a few months ago - "changing the world, one authentic conversation at a time"
Using graphics to maximize your businessalveeferdous
Introducing Using graphics to maximize your business. Enhance your business superior Graphics. Inside this e-book, you will discover about quality of graphics and your business, does your company marketing plan include the use of graphics logo, why you should use graphics design company for your business, how exhibition graphics can promote your company, the of graphics in your online business, top tips for using graphics for your business publicity, how to images to tell your story and so much more!
The document discusses 5 digital predictions for 2012:
1. Gamification techniques used by big brands will become more sophisticated and social in nature, potentially through massive multiplayer games connecting multiple brands.
2. Mobile wallets using near field communication (NFC) will see widespread adoption, allowing users to make payments with their phones.
3. Social media will fuel an explosion of tools and platforms for interacting with TV shows and programs in real-time, and social data will influence viewing habits and program recommendations.
4. Online video will begin migrating to the living room through devices that bridge online content and the TV experience, though barriers remain around consumer demand, content agreements, and technology compatibility.
5
The document discusses the potential future of using wearable technology like smart glasses or "goggles" for banking. It envisions a future where customers can access banking services and make payments through goggles using biometric authentication like facial or iris recognition, without needing to touch or click anything. The goggles would allow virtual conferencing with bank representatives, viewing accounts and initiating transactions just by voice or hand gestures. This "touch-free banking" through goggles could provide benefits like improved customer experience, higher security, and access to banking services anywhere at any time. While the technologies are still developing, wearables may play an important role in redefining the retail banking experience in the future.
The document discusses how businesses are shifting from solely providing personalized experiences to becoming collaborative partners that give people more control over their experiences. It provides examples of companies like McDonald's, Tinder, Steam Labs, and Uber that are exploring cooperative experiences through features like customizable digital menus, interactive storytelling apps, user-guided recommendations, and in-car preference options. The document advocates that as technologies advance capabilities for ubiquitous customization, businesses will need to prioritize personal agency and redesign models to emphasize partnership with customers.
The document discusses the dilemma of smart, connected products that are constantly updated through software releases. As products gain new capabilities, traditional notions of ownership are challenged. This state of "forever beta" can overwhelm customers if not properly addressed. Enterprises must shift to long-term perspectives on product support and data practices to ensure positive customer experiences over the lifetime of connected products. By embracing continuous evolution, companies can build new types of relationships with customers centered around unique, personalized experiences.
This document discusses how digital transformation is impacting employer branding and the role of HR. It notes that digital transformation is a priority for most organizations and can increase profits by 40% or decrease profits by 20% depending on the success of the transformation. HR has an important role to play in leading organizational change and cultural transformation during the digital transition. The document then outlines seven trends for how HR can contribute to digital transformation efforts, including leveraging employee advocacy, innovative hiring solutions, agile technologies, and more.
The Impact of AI Solutions on Paid Social Advertising Platforms in 2024Sarah Boyer
In the ever-evolving landscape of digital marketing, 2024 has witnessed a significant transformation brought about by the integration of Artificial Intelligence (AI) in paid social advertising platforms. This article delves into the multifaceted impact of AI solutions on these platforms, highlighting the advancements, challenges, and future prospects in this dynamic domain.
The document discusses how people's relationships and expectations of technology are changing and conflicting with businesses' models for delivering technology. It argues that to survive this "tech-clash," businesses need to rethink core models and assumptions about how people interact with technology. Specifically, it suggests that companies challenge existing models to create new ones focused on trust, transparency, and putting people at the center. The document provides examples of new models like Solid and KTDI that give individuals more control over their personal data.
The document discusses how human and AI collaboration can reimagine businesses. It provides examples of companies that are using AI to enhance human work rather than replace it. Volkswagen partnered with Autodesk to use generative design tools in a collaborative process to redesign the Volkswagen Microbus. Adobe is transforming its creative suite with Adobe Sensei, using AI to provide intelligent collaborations for users. The document advocates that companies determine how AI can build new workforces with humans and AI working together, and find ways to pilot collaborative AI initiatives.
An Executive's Guide to Reimagining the Enterprise in the Digital AgeArmanino LLP
This document discusses how enterprises are reimagining their business models in today's digital age where information is available anytime from any device. It emphasizes that businesses need to foster a culture of innovation across all functions like marketing, finance, HR, and sales through modern technology platforms. The key is building a flexible technology foundation that connects enterprise systems and enables seamless data flow. This allows for personalized customer experiences, an empowered workforce, and the ability to rapidly sense and respond to changing market needs.
Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
PWC: Why we believe VR/AR will boost global GDP by $1.5 trillionAlejandro Franceschi
VR and AR have the potential to boost the global economy by $1.5 trillion by 2030. The document discusses how these technologies can transform business in areas like product development, training, process improvements, healthcare and retail. It provides examples of how different industries like automotive, energy, and healthcare are already using VR and AR to improve efficiency and customer experiences. The technologies are maturing and will be further enabled by 5G networks, with AR expected to have a bigger economic impact than VR through 2030. For businesses to fully realize the value, they need to address cultural concerns and privacy/security issues around the technologies.
Digital commerce vs E-commerce is a topic of frequent discussion because Digital commerce is the future of the evolving retail industry. Unlike brick-and-mortar stores, e-commerce services are accessible anywhere, and anytime in the world.
Read More :
https://sekel.tech/blog/digital-commerce-vs-e-commerce-in-2023-which-is-better/
Discover the top 5 revolutionary digital marketing trends that are breaking the mold and shaping the future of the industry. From AI-powered personalization to immersive experiences in the Metaverse, stay ahead of the competition with these cutting-edge strategies.
Webinar: Digital Marketing in China - Compare, contrast, and learn?The Digital Insurer
Digital marketing in China-
Compare, contrast & learn?
18th march, 2021
The document discusses digital marketing trends in China, including the rise of live streaming and social media platforms like WeChat for marketing. It highlights tools like live streaming, short videos, and messaging as effective digital marketing approaches in China. Industry perspectives on opportunities in digital transformation and the importance of trust in digital marketing are also covered.
The document discusses how businesses are shifting from solely providing personalized experiences to becoming collaborative partners that give people more control over their experiences. It provides examples of companies like McDonald's, Tinder, Steam Labs, and Uber that are exploring cooperative experiences through features like customizable digital menus, interactive storytelling apps, user-guided recommendations, and in-car preference options. The document advocates that as technologies advance capabilities for ubiquitous customization, businesses will need to prioritize personal agency and redesign models to emphasize partnership with customers.
The document discusses the dilemma of smart, connected products that are constantly updated through software releases. As products gain new capabilities, traditional notions of ownership are challenged. This state of "forever beta" can overwhelm customers if not properly addressed. Enterprises must shift to long-term perspectives on product support and data practices to ensure positive customer experiences over the lifetime of connected products. By embracing continuous evolution, companies can build new types of relationships with customers centered around unique, personalized experiences.
This document discusses how digital transformation is impacting employer branding and the role of HR. It notes that digital transformation is a priority for most organizations and can increase profits by 40% or decrease profits by 20% depending on the success of the transformation. HR has an important role to play in leading organizational change and cultural transformation during the digital transition. The document then outlines seven trends for how HR can contribute to digital transformation efforts, including leveraging employee advocacy, innovative hiring solutions, agile technologies, and more.
The Impact of AI Solutions on Paid Social Advertising Platforms in 2024Sarah Boyer
In the ever-evolving landscape of digital marketing, 2024 has witnessed a significant transformation brought about by the integration of Artificial Intelligence (AI) in paid social advertising platforms. This article delves into the multifaceted impact of AI solutions on these platforms, highlighting the advancements, challenges, and future prospects in this dynamic domain.
The document discusses how people's relationships and expectations of technology are changing and conflicting with businesses' models for delivering technology. It argues that to survive this "tech-clash," businesses need to rethink core models and assumptions about how people interact with technology. Specifically, it suggests that companies challenge existing models to create new ones focused on trust, transparency, and putting people at the center. The document provides examples of new models like Solid and KTDI that give individuals more control over their personal data.
The document discusses how human and AI collaboration can reimagine businesses. It provides examples of companies that are using AI to enhance human work rather than replace it. Volkswagen partnered with Autodesk to use generative design tools in a collaborative process to redesign the Volkswagen Microbus. Adobe is transforming its creative suite with Adobe Sensei, using AI to provide intelligent collaborations for users. The document advocates that companies determine how AI can build new workforces with humans and AI working together, and find ways to pilot collaborative AI initiatives.
An Executive's Guide to Reimagining the Enterprise in the Digital AgeArmanino LLP
This document discusses how enterprises are reimagining their business models in today's digital age where information is available anytime from any device. It emphasizes that businesses need to foster a culture of innovation across all functions like marketing, finance, HR, and sales through modern technology platforms. The key is building a flexible technology foundation that connects enterprise systems and enables seamless data flow. This allows for personalized customer experiences, an empowered workforce, and the ability to rapidly sense and respond to changing market needs.
Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
PWC: Why we believe VR/AR will boost global GDP by $1.5 trillionAlejandro Franceschi
VR and AR have the potential to boost the global economy by $1.5 trillion by 2030. The document discusses how these technologies can transform business in areas like product development, training, process improvements, healthcare and retail. It provides examples of how different industries like automotive, energy, and healthcare are already using VR and AR to improve efficiency and customer experiences. The technologies are maturing and will be further enabled by 5G networks, with AR expected to have a bigger economic impact than VR through 2030. For businesses to fully realize the value, they need to address cultural concerns and privacy/security issues around the technologies.
Digital commerce vs E-commerce is a topic of frequent discussion because Digital commerce is the future of the evolving retail industry. Unlike brick-and-mortar stores, e-commerce services are accessible anywhere, and anytime in the world.
Read More :
https://sekel.tech/blog/digital-commerce-vs-e-commerce-in-2023-which-is-better/
Discover the top 5 revolutionary digital marketing trends that are breaking the mold and shaping the future of the industry. From AI-powered personalization to immersive experiences in the Metaverse, stay ahead of the competition with these cutting-edge strategies.
Webinar: Digital Marketing in China - Compare, contrast, and learn?The Digital Insurer
Digital marketing in China-
Compare, contrast & learn?
18th march, 2021
The document discusses digital marketing trends in China, including the rise of live streaming and social media platforms like WeChat for marketing. It highlights tools like live streaming, short videos, and messaging as effective digital marketing approaches in China. Industry perspectives on opportunities in digital transformation and the importance of trust in digital marketing are also covered.
Webinar: Digital Marketing in China - Compare, contrast, and learn?
The digital experience of life
1. The I in
Experience
Helping people choose their own adventure
Technology Vision 2020 | We, the Post-Digital People
#TECHVISION2020
2. Technology Vision 2020 | accenture.com/technologyvision
#TECHVISION2020
2
Can your enterprise survive the “tech-clash”?
We, the Post-Digital People
AI and Me
Reimagine the
business through
human and AI
collaboration
The Dilemma of
Smart Things
Overcome the
“beta burden”
Robots in
the Wild
Growing the
enterprise’s reach –
and responsibility
The I in
Experience
Helping people
choose their own
adventure
Innovation
DNA
Create an engine for
continuous innovation
3. #TECHVISION2020
The I in Experience
Technology Vision 2020 | accenture.com/technologyvision 3
Enterprisesarebecoming
collaborativepartnersin
experiencecreation,
notjustprovidersofit.
McDonald’s is rolling out digital ordering kiosks in its US drive-thrus,
which feature personalized menus and recommendations for
customers. But rather than prescribe the menu based on centralized
data, employees are given the freedom to change menu displays,
so they can promote simpler items during local peak hours, easing
the burden on themselves and restaurant operations.
4. #TECHVISION2020
The I in Experience
Technology Vision 2020 | accenture.com/technologyvision 4
Thisisanimportantshiftas
companiesincreasetheir
personalizationefforts.
Demand for personalization is high. In a survey by
Adobe, 67% of consumers said it’s important for
companies to customize content automatically based
on a person’s current context. What’s more, 42% said
that unpersonalized content annoys them.
of consumers said it’s important
for companies to customize
content automatically based
on a person’s current context.
Abramovich, G (n.d.). Consumer Demand for
Personalized Content Reaches All-Time High. Adobe.
5. #TECHVISION2020
The I in Experience
Technology Vision 2020 | accenture.com/technologyvision 5
But people have questions
about the personalization
methods businesses use.
Recent security breaches and increased scrutiny have
contributed to mistrust in data gathering practices and
sinking attitudes toward black-box personalization. In RSA
Security’s Data Privacy & Security Survey for 2019, only 17% of
respondents said they thought personalized ads were ethical,
and only 24% said personalizing newsfeeds is ethical.
of respondents said they
thought personalized
ads were ethical
17%
said personalizing
newsfeeds is ethical
24%
The Dark Side of Customer Data.
(2019, February 6). RSA Security.
6. Technology Vision 2020 | accenture.com/technologyvision
#TECHVISION2020
The I in Experience
6
Enterprises are recognizing that
overly-prescribed customization
leaves users feeling out of control.
Researchers at Harvard’s Berkman Klein
Center found that the personalized
recommendation system of a popular
video streaming platform was leading
viewers to increasingly radical content,
contributing to the rise of conspiracy
theories and spread of misinformation.
In response to this unintended
consequence, the platform added new
features explaining why viewers see
certain recommendations and giving
them more control over the experience.
7. #TECHVISION2020
Technology Vision 2020 | accenture.com/technologyvision
The I in Experience
7
Leaders are turning
to a new experience
model that increases
user participation–
cooperative
experiences.
Dating app Tinder is increasing
engagement by introducing
customized experiences into their
platform. But rather than collect
more information and heighten
behind-the-scenes customization,
the company released an interactive
series called “Swipe Night.” Users
participated in the time-boxed
experience, "swiping" to make
choices and advance the plot, and
could display those choices to start
conversations with potential dates.
8. #TECHVISION2020
The I in Experience
Technology Vision 2020 | accenture.com/technologyvision 8
Somearebuildingnewways
forcustomerstomakechoices
andprovideguidelines.
Steam Labs, a section of video game
developer Valve, is experimenting
with an interactive game
recommendation system, where
customers use sliders to provide
guidelines and help the system
generate recommendations in line
with their current interests—like
more indie games or newer releases.
Uber is giving riders more control
over the in-car experience. The
company launched Uber Comfort,
which features a slew of customer
preference options, like quiet mode
and temperature controls.
#TECHVISION2020
9. #TECHVISION2020
The I in Experience
Technology Vision 2020 | accenture.com/technologyvision
Looking ahead, emerging
technologies like 5G and
AR will enable ubiquitous
experience customization.
Consider how Huawei is using
these technologies to change
what people see as they navigate
daily life. Their “Cyberverse”
technology integrates
augmented reality (AR) with
physical reality, using spatial
computing, 3D and ultra-high
definition maps, ultra-realistic
immersive rendering and 5G
to build AR map overlays
that users can view through
their mobile devices.
But as businesses' ability
to provide customized
experiences grows, so does
the risk of overstepping
customers' boundaries.
9
10. #TECHVISION2020
The I in Experience
Technology Vision 2020 | accenture.com/technologyvision 10
Technologies available
today can help businesses
transition to cooperative
experiences.
Turned external, no-code development platforms can help
customers participate in app or experience customization. Amazon
Sumerian, for instance, lets users build their own AR, VR or 3D
applications without any programming or 3D graphics expertise.
Anyone with Sumerian can build immersive environments and
experiences, like classrooms or building tours, and can populate
them with 3D objects and animated characters.
#TECHVISION2020
11. #TECHVISION2020
The I in Experience
Technology Vision 2020 | accenture.com/technologyvision 11
While there is incredible value
to be gained from curated
experiences, businesses will
only access it if they redesign
their customization models to
emphasize personal agency.
Becoming a true partner to
customers will be a defining
aspect of future success.
12. Technology Vision 2020 | accenture.com/technologyvision
#TECHVISION2020
The I in Experience
12
13. Technology Vision 2020 | accenture.com/technologyvision
#TECHVISION2020
The I in Experience
13
To what extent does your business understand consumers’
trust (perceived or lack-thereof) in your business?
⎮ Consider the risks and benefits
associated with the business growing
its personalization strategy, and
the methods used to generate
those experiences.
⎮ Seek out opportunities to generate more customer
feedback. Build a holistic understanding of how
individuals experience your digital products or
services today. Use these insights to inform your
approach to designing future interactions.
Decision Points
14. Technology Vision 2020 | accenture.com/technologyvision
#TECHVISION2020
The I in Experience
14
⎮ Find points within your customer journeys
where individuals may want more control
over their experiences. These points are
opportunities to give people using your
digital products and services the agency
that will drive long-term partnerships.
⎮ Identify and invest in the technologies
that will enable your next wave of
cooperative experiences. Scalability,
immersion and participation will be
key to sharing control and co-creating
unique customer engagements.
Does your current method for designing experiences
lend itself to sharing control of experience design?
15. Technology Vision 2020 | accenture.com/technologyvision
#TECHVISION2020
The I in Experience
15
⎮ Prepare the enterprise to address
an increasingly regulated digital
landscape. Review your current
data collection and management
practices to identify potential
points of risk.
⎮ Ensure that your policies for
consumer management of
data are fully documented
and made available to
consumers and regulators.
⎮ Revise your data collection
and storage strategies
to support cooperative
experiences while complying
with regulation that requires
consumer privacy.
How is your company preparing for data
regulation that impactscustomer experiences?